Jin Shengda and Ning Dong are indeed quite similar in some aspects.


    Both companies belong to the level of low reputation in their respective industries.


    Even in comparison, Ningdong''s industry position is higher than that of JinShengDa. Ningdong is at least a listed company, which is above the middle level in the industry.


    In the real estate industry, Jin Shengda can barely be regarded as the upper middle and lower, which is a little better than those at the bottom.


    Neither company is keen on product promotion.


    Wu Hui and Lian Yishan are both people who would rather spend money on product quality than on product publicity.


    Therefore, advertisements of Ningdong and JinShengDa are rarely seen in the market.


    However, those who have used Ningdong products and bought JinShengDa houses have nothing to say.


    Word of mouth is absolutely useless.


    Previously, in order to ensure quality, JinShengDa used those big brands when purchasing lamps.


    It''s a little expensive, but at least there''s no problem with the quality.


    Even Yingying hasn''t really paid attention to Ningdong''s products before. She doesn''t even know what Ningdong is for.


    But now after understanding, Lian Yingying suddenly became more interested.


    The quality is good and the price is not high. Isn''t this what JinShengDa needs?


    In fact, many real estate enterprises have reached long-term strategic cooperation agreements with electronic lighting enterprises.


    However, JinShengDa has not reached long-term strategic cooperation with any lamp enterprise.


    It''s not that Jin Shengda doesn''t want to, but that he hasn''t found a suitable partner.


    For those big brands, people don''t look up to JinShengDa, an unknown small real estate enterprise.


    JinShengDa develops one or two projects a year, or even one project in two or three years. The annual lamp procurement scale is only ten million, which is far from those large real estate enterprises that do not move billions of lamp procurement scale a year.


    Large brand lamp enterprises are lazy to cooperate with JinShengDa for a long time. JinShengDa''s procurement scale is not strategic at all. Barely a big customer.


    The quality of those ordinary brand lamp enterprises is uneven, and JinShengDa doesn''t want to cooperate with those enterprises for a long time.


    Therefore, JinShengDa has always purchased large brand lamps from the market. If the price is expensive, you can''t think of any personalized customized products at all.


    But now, Ningdong technology is a very suitable partner.


    Ningdong technology was not a big brand, but now it is in business difficulties. When Jin Shengda goes to cooperate with him, he will not refuse, or even sweep the couch to meet him.


    Moreover, Haihua Group is now the major shareholder of Ningdong technology. With the relationship between JinShengDa and Haihua, it is more convenient to cooperate with Ningdong.


    The question now is whether Ningdong technology''s products are as reliable as rumored, and Ningdong''s product design is too old-fashioned.


    Lian Yingying plans to order a batch of products first and personally test the product quality of Ningdong.


    As for the old-fashioned product design, this can also be understood.


    Ningdong technology does led, mainly display screen, not professional lamps. Only with the continuous maturity of LED lighting technology and its application in the field of commercial lighting, Ningdong technology closely follows the market trend and begins to produce some lighting lamps.


    To put it bluntly, lamp production is only a sideline of Ningdong technology.


    The main R & D costs of Ningdong technology are used in some core technologies of LED, such as LED chip, heat dissipation resistance, light color, etc. However, there is little investment in the appearance design of lamps. It is to invite several graduates from the design department, and then refer to the appearance of other brands of lamps on the market and make minor modifications to become its own products.


    Naturally, there is no brand characteristics, let alone any unique style.


    In fact, this problem is also very easy to solve. Just find a high-level designer.


    Lian Yingying''s mother Lu Ruhui is a world-famous fashion designer. She once worked as a full-time designer for a luxury brand.


    Wei Mengxing is also a well-known architectural designer of the younger generation in China.


    Although neither of them is engaged in lamp design, design has no boundaries.


    Whether Lu Ruhui or Wei Mengxing, it is not difficult to design several lamps.


    Moreover, both of them know a lot of friends in the design circle, especially Lu Ruhui. They have a good personal relationship with many international well-known designers and can help contact several full-time lamp designers.


    Of course, Ningdong technology may not be willing to hire such famous designers, but it doesn''t matter. Lian Yingying can let her mother or Wei Mengxing design several models specially, and then let Ningdong technology customize and process them.


    Chen Weiyi heard that JinShengDa is willing to cooperate with Ningdong technology, and he also strengthened his idea of acquiring Ningdong technology shares.


    As long as he becomes the major shareholder of Ningdong and has a certain voice, it will certainly make Jin Shengda more convenient.


    Considering Qin Fei''s instructions, Chen Wei didn''t tell Lian Yingying this idea for the time being.


    After taking the equity of Ningdong, it''s not too late to tell Lian Yingying.


    Lian Yingying told him that if she was sure to cooperate with Ningdong, JinShengDa would also participate in Ningdong technology, or buy some Ningdong shares now.


    Chen Wei looked strange. After thinking about it, he told Lian Yingying that this is not a good time to buy Ningdong shares. Wait a while. Moreover, be careful not to divulge the news that Jin Shengda wants to buy Ningdong shares. Otherwise, once it is known by interested people, people will take the opportunity to raise the share price. If Jin Shengda wants to buy again, the cost will be much higher.


    Even Yingying knew more or less about some stocks, nodded and said that she knew the weight and would not disclose it to outsiders.


    After dinner, back to the office, Chen Wei called Kong Qinfang again.


    Tell Kong Qinfang that he is also going to buy a number of shares of Ningdong, and tell Kong Qinfang what Qin Fei said again.


    Kong Qinfang is not surprised that Chen Wei wants to take a stake in Ningdong. Even from her perspective, she hopes Chen Wei can take a stake in Ningdong technology.


    Although Kong Qinfang promised him that Haihua would not seek a controlling stake in Ningdong technology when negotiating with Wu Hui.


    But it was just to reassure Wu Hui and let Wu Hui transfer his shares to Haihua Group.


    In terms of group interests, it is better to get a controlling stake.


    In this way, we can also avoid that guy Wu Hui''s hot headed stubbornness, which will damage the interests of Haihua.


    However, Haihua has made a commitment not to seek control. Once he breaks his promise, it is nothing legally, but it is tantamount to breaking his face with Wu Hui.


    This is obviously not a wise move.


    Therefore, Haihua Group can only control the shareholding ratio below 20%, lower than Wu Hui, the major shareholder.


    Chen Wei has no scruples.


    As long as Chen Wei''s shareholding ratio exceeds 5%, or even directly reaches 14%, the total shareholding ratio of Haihua and Chen Wei can reach the key 34%.


    Thirty four percent, known as the enterprise safety control line.