Zhou you walked over and said to two staff members of Haizhou Municipal Office in Beijing, "I''m Zhou you. I don''t know who is looking for us?"
The 30-year-old man was surprised and delighted: "ah, you are President Zhou of Aida electronics. Secretary Zhou and Mayor Tang have always asked us to contact you. This is director Luo..." he introduced the fat middle-aged man nearby.
Luo Jing, director of Haizhou office in Beijing, reached out and shook hands with Zhou you: "Luo Jing, I haven''t often returned to Haizhou in recent years. I didn''t expect that Haizhou has grown up into a big enterprise as famous as Aida in recent years..."
Zhou you asked, "Secretary Zhou and Mayor Tang are in a hurry to find us?"
Luo Jing said with a smile: "although IDA is a private enterprise, it is still an enterprise in Haizhou. You can''t wait until everyone in the world knows about it before you think of telling Secretary Zhou and Mayor Tang..."
A waitress standing at the service desk put her head out and asked, "excuse me, are you Mr. Zhou of Aida Electronics? There are many calls for Mr. Zhou in half an hour..." handed over a white paper filled with telephone and contact information. After the press conference, Zhang Ke and his team delayed for a while on CCTV and took the bus back to the hotel. It is estimated that they took a long way to the taxi company and came back a little late. Unexpectedly, so many calls have been made, most of them from the media in Beijing.
I looked around at Zhang Ke and planned to go out for a big meal and go to Chen Xinsheng''s banquet. It seems that I can''t go now.
Jiang dai''er first went to her room to find her mother Li Yueru. Li Yueru rested for a long time, adjusted her body, looked around, and they said, "what happened today? The phone kept ringing in your room?"
At this time, an interview car with the logo of Beijing TV station stopped at the door of the hotel. Several personnel got off and came. Someone was carrying a camera. At present, she was a beautiful girl in a light purple short windbreaker. She saw them traveling around in the lobby of the hotel. She pushed open the glass door and strode over: "Mr. Zhou, Mr. Zhou, we are reporters from Beijing TV. Will Mr. Zhou accept our special interview now?"
Zhang Ketan stood up and said that there was nothing he could do about the current situation. Next, there must be a straightforward media.
I don''t know what happened at the hotel service desk. The manager of the hotel soon came out to understand the situation.
Luo Wen said: "IDA won the title of CCTV and will become the focus of media pursuit recently. The office has its own hotel in Chongwenmen. Is it more convenient to arrange interviews with the media in the office?"
"Mr. Zhou, please allow me to apologize for the previous negligence of our hotel. Our hotel is willing to provide the best conference room for Aida company free of charge." when the hotel manager heard that the person in front of him was the representative of the manufacturer who won the CCTV standard today, he would not be the manager if he wanted these people to move out of the hotel, "From now on, IDA is our most precious guest. IDA needs help from our hotel. Although we open our mouth, our hotel will wholeheartedly satisfy you; in addition to the special conference room, we will prepare a special telephone for IDA. If Mr. Zhou agrees, we will help you arrange an interview place immediately..."
This is probably the charm of Biao Wang. The contact information left by Zhang Ke on CCTV is this hotel. There is no special reason. Naturally, they will not move. Isn''t this causing trouble for the media?
The hotel made a quick decision to provide so many aspects. Zhou you nodded and said with a smile that the hotel manager said, "please..."
"No trouble, no trouble..." the hotel manager immediately ordered people to cooperate with the work of Beijing TV station to arrange the interview site. Of course, he would not forget to ask the hotel staff to make a banner "welcome this CCTV standard Wang Aida electronics to Jingyun Hotel" and hang it at the gate of the hotel.
CCTV did a good job in publicizing the bidding this time, and the atmosphere was also very good. Before the bidding, it publicized the market results of the last Biao Wang Kong Fu banquet winery. This year''s Biao Wang topic has been heated up by the media in advance. Some media have continuously reported and predicted the enterprises invited to participate in the bidding. Since July, Aida electronics has been limited to the East China market It is a very small enterprise in the whole country. Without any concern, it is generally predicted that the liquor companies will be crowned with what they want.
Aida electronics has sprung up, and its bid amount is much higher than that of last year, which is far higher than that of other bidding enterprises. Such a major economic news was spread by other media long before CCTV officially announced it, and soon spread to Haizhou city.
It''s important economic news in China, and it''s important to be a major economic news in local areas. Zhou fuming knew this at the regular working meeting of the municipal Party committee. Where can he sit still? Not only Zhou fuming, but all the Standing Committee members present can''t sit still.
Aida''s market promotion in Haizhou is far less than that outside Haizhou. Zhang Ke also deliberately missed Haizhou. He knows that as soon as Biao Wang news gets hot, Haizhou market can get hot without any investment. Even if it gets hot, the market capacity is far from being compared with big cities such as Huishan and provincial capital.
Aida is only a little famous in Haizhou, but Haiyu sells the equity of Jinhu to Chint and will increase its capital to take shares in Aida. Zhou fuming knows, and the Standing Committee members present know and don''t know, but they didn''t expect Aida to make such a big move.
The city contacted Su Jindong urgently. Su Jindong was the legal representative and general manager of Aida, but Su Jindong didn''t know the specific situation at that time. Zhang Ke and Zhou you hadn''t returned to the hotel. The mobile communication in 1995 didn''t support roaming calls between cities and couldn''t be contacted for a while.
The hype of the king''s concept is an important step in the operation of CCTV''s advertising resource market. CCTV can''t destroy the great wall and boast. Zhang Ke grasped the bottom line of CCTV and urgently negotiated with CCTV about specific cooperation details before the press conference.
Of course, CCTV does not expect a 5-second TV advertisement to make money. Instead, it should use the benchmarking effect to raise the selling price of CCTV advertisements in all periods. This is CCTV''s big marketing means under the auspices of Tan Xisong.
The final bid amount has not changed, but CCTV has given compensation for other advertising periods. Based on the example price of CCTV in 1995, Aida paid less than 50 million for the king''s advertising. The bid amounts of the top three Qinchi and kongfu families are more than 60 million. CCTV will also compensate for certain advertising periods. Of course, the range is much lower than Aida.
Another reason why CCTV is willing to compensate for the advertising time is that it hopes that the top three bidders can create a good market record in the advertising year, which can fully show the market magic of CCTV''s standard King.
During the period when Zhang Ke and Zhou you were bargaining with CCTV, the news spread more and more. The provincial economic and Trade Commission and other relevant economic management departments also called Haizhou city to ask about the situation. Haizhou daily also came to ask for instructions on whether to put the press release. If other media were allowed to send the press release first, the publicity mouth of Haizhou city would lose face. However, it needs a lot of information to send a newsletter, but I find that I have little understanding of IDA. It is very difficult to catch up with an enthusiastic newsletter before tonight''s newspaper typesetting.
The city got the address and contact information of the hotel where Zhang Ke and Zhou you stayed from Su Jindong, and directly contacted the people in the Beijing office. They couldn''t get in touch all the time. They asked them to go to CCTV and wait for a rabbit in the hotel, hoping to contact them in time.
Luo Jing had never heard of Aida electronics before. He worked in the capital all the year round. Naturally, he knew what the CCTV Standard King was. He got the news later. He still received a call from Zhou fuming. Only then did he know that this CCTV Standard King was actually an enterprise in Haizhou city.
He regretted that his reaction was so slow that he didn''t know if Zhou fuming would be dissatisfied. He was Ding Xiangshan''s old chief in office and didn''t expect to be promoted. He hoped to provide for the elderly on the fat job of the director of the Beijing office. He also knew that it was impossible to let the representatives of zhouyou and Ida electronics change hotels at this time, but he also hoped to do something, He watched the tour. There were only six of them. He regarded Chen Xinsheng''s assistant as ADA''s staff. He said to the tour: "President Zhou, would you like to give a brief report on the situation in Beijing to the city first? I don''t think you are well staffed. Xiao Song and I have lived in the capital for a long time, so we volunteered to stay and help. Secretary Zhou asked us to contact you, and we can be a contact..."
The specific cooperation content with CCTV can''t be leaked, but Haizhou city can''t help but deal with it. It''s rare that Zhou fuming cares so actively.
Luo Jing''s words woke up the hotel manager. He immediately said, "we also need a reception room. We can''t let media friends wait in the lobby. Our hotel provides two staff to help you with the reception..."
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