In the storm caused by CCTV Biao Wang, IDA is the biggest beneficiary, but it is not the only one. Especially in the gap of shortage in IDA market, citizens will naturally consider choosing DVD players of other brands.


    The storm caused by CCTV Biao Wang further popularized the concept of DVD player to ordinary citizens, resulting in a surge in the overall sales of DVD players.


    The sales volume of IDA electronics can not truly reflect the rapid growth of the domestic DVD player market this month. The Shanghai factory of Philips components department can better feel the real situation of the DVD player market.


    In September, the Shanghai plant was still seriously under operated. In October, the output was still less than half of the design capacity. In November, when Aida paid 80 million to win the CCTV Standard King, Zhang Yaping, President of Philips components China, decided to gradually increase the capacity of the Shanghai plant to the maximum, but it took one to two months to give full play to the capacity, At the same time, a larger phase II expansion project was launched.


    The construction of phase II project, together with the installation and commissioning of production line, staff recruitment and training, will take half a year as soon as possible.


    A factory specialized in making movement has appeared in Guangzhou. This factory takes a bald head from Sony and makes its own mold as a rack. The price is much cheaper than that of Philips. Zhang Yaping has seen this enterprise''s products. Only manufacturers who are short-sighted and purely want to make a profit from the market of DVD players will use their products, The only potential competitor of Philips is Sony, which has a factory in China. If Sony wants to produce qualified movement, it is afraid that it will not be much earlier than Philips''s phase II project. Moreover, Sony''s pace is somewhat conservative, and the scale of phase I project is only 100000 sets.


    In other words, in half a year, Philips Shanghai factory will become the main supplier of DVD player movement, but before the completion of phase II construction, the monthly output of Shanghai factory will be 250000 sets.


    Zhang Yaping suspects that the production capacity of the Shanghai factory will be brought into full play next month, and the supply of movement will be in short supply at the same time.


    In this case, many people first consider the price increase, and people around Zhang Yaping also suggest that Zhang Yaping resist the pressure and get rid of the moving temptation of the price increase. At this time, although the price increase can benefit for a while, it will undoubtedly push some major customers to Sony, and the price increase of the movement will eventually be transmitted to the terminal price of the DVD player, affecting the continuous outbreak of the DVD player market, No one can easily judge how big the impact is. The wise don''t give up Italy and take small profits.


    At this point, Zhang Yaping quite admired the composure of Aida electronics. Just when Aida DVD player was robbed by the market and was often out of stock, Aida electronics resolutely resisted the temptation of price increase and strictly stopped dealers from increasing prices without permission.


    In any case, scupper, Philips and Ida Electronics will be the biggest winners. According to the contract drawn up on November 10, the Shanghai factory will give priority to the supply of movement to IDA electronics. The order of IDA electronics in December has been called: 40000 sets of movement.


    Zhang Yaping was surprised to find that with 26000 sets of movement in November, the purchase volume of Aida electronics in 1995 just reached 100000 sets, which is completely consistent with the amount predicted by Zhang Ke on the first day of the listing of Aida electronic products.


    Zhang Yaping boasts a thorough study of the DVD player market, but he thinks he can''t catch up with the behind the scenes investor of IDA electronics. When the new assembly plant of Aida electronics is completed, the new production line of circuit board is put into operation and the training of newly recruited employees is completed, the purchase volume of movement of Aida Electronics will be increased from 40000 sets to 100000 sets at once, that is to say, before the phase II project of Sony factory and Philips Shanghai factory is completed, Aida Electronics will occupy 40% of the market share of brand DVD players.


    Mr. Emerson, the representative of Schopper company in China, has a nice Chinese name, aimer, but he often gives others the feeling that he can''t help. Zhang Yaping can only express his helplessness to aimer''s visit. Aimer stops in Shanghai on his way to Haizhou city. Instead of simply inviting Zhang Yaping to join him, he hopes Philips and scober can put pressure on Aida electronics and prevent Aida electronics from falling into ti''s arms.


    Skopje''s ultimate goal is to prevent Ti from crowding into the decoding board market. Once IDA electronics completely falls into ti''s arms, it will snatch 20%, 30% or even more of the decoding board market for Ti at once. Moreover, IDA electronics has the halo of CCTV Standard King on its head. Manufacturers who want to squeeze into the DVD player assembly industry will undoubtedly give priority to imitating IDA electronics''s technical standards.


    Just as Cooper doesn''t want to lose IDA electronics, Philips doesn''t want to lose IDA electronics, so there is almost no possibility that they will jointly put pressure on IDA electronics.


    Zhang Yaping and aimer arrived in Haizhou on the eve of the AIDA electronics dealer conference. Fortunately, Zhang Ke had ordered someone to book a room for them in Xicheng Hotel, otherwise they had to go to the suburbs to find a hotel.


    Zhang Yaping signed an agreement on priority supply and technical cooperation with IDA electronics on behalf of Philips more than ten days ago. However, this trip is related to the market monopoly segmentation of upstream components of the whole DVD player, and Zhang Yaping will definitely not be absent.


    On behalf of IDA, Su Jindong welcomed Zhang Yaping, aimer and their entourage, sent them to Xicheng hotel to rest, and said with regret: "I''m very sorry, Mr. Zhang Ke is with Ti Mr. Chen Xinsheng. Mr. Chen Xinsheng arrived in Haizhou yesterday and was very interested in our prototype made of the decoding chip they just produced..."


    "Prototype?" aimer opens his mouth and is stunned. His Mandarin is very awkward, but there is no obstacle in listening. He can''t believe it. As far as he knows, TI''s first formal production line under the decoding board is only a few days, and ti''s decoding board and Philips movement have no technical cooperation before. He estimates that it will take IDA four or five months to take out the prototype as soon as possible.


    Zhang Yaping is also somewhat unbelievable.


    It is necessary to add a very complex control system between the decoding board and the movement to play digital discs perfectly, which involves the development of many accessories and system control systems.


    Philips and scooter have cooperated in technology since the middle of the year. In order to jointly monopolize the market, they will provide some basic connection technologies to the whole machine assemblers. As long as these assemblers do not want to make large investment in technology and purchase scooter''s decoding board, they must purchase Philips movement.


    This news is definitely not good news for aimer, which means that the only possibility of threatening Aida electronics and Ti has been ruthlessly strangled. Aida electronics can quickly replace ti''s decoding board.


    It''s good news for Zhang Yaping. The connection technology between Philips movement and ti''s decoding board has made a breakthrough for Aida electronics, which means that Philips has the technical foundation to form a strategic alliance with Ti at this time. What makes him a little unhappy is that this technology is in the hands of Aida electronics. Ida Electronics will never be foolish enough to open these technologies to Ti or Philips for free, just like Wanyan company. During the two contacts with Zhang Ke, Zhang Yaping knew that Zhang Ke would never do such a stupid thing.


    Although Zhang Yaping is confident to mobilize people to tackle key technical problems and solve the connection problem with Ti decoding board within three months, Sony can also do it. How precious is the three-month time. As long as Philips forms a strategic alliance with Ti first, only a group with technical strength such as Xinke electronics can get rid of the technical barriers they jointly set up in the future.


    Taking advantage of Su Jindong''s free time to go out to answer the phone, Zhang Yaping comfortingly patted aimer on the shoulder and said, "I''m afraid Aida hooked up with Ti before launching their first product. Zhang Ke, you haven''t had much contact. After contact, you know that this person is too fierce and leak free. Otherwise, how can there be a seat as a complete machine assembler in this meeting?"


    Aimer was a little sad. He asked Zhang Yaping in his broken Mandarin: "Chinese people like war and are not tired of fraud. The so-called prototype must be seen with their own eyes to be sure..."


    Zhang Yaping thought that ADA would not use this indiscriminate means to bluff people. Of course, he also believed that seeing is believing. Although I was a little tired after taking the car for several hours, how can I have a rest mood at this time? When Su Jindong walked back to his room, he directly proposed to go to Aida electronics to meet Zhang Ke and Chen Xinsheng and visit the prototype just developed by Aida electronics.


    This was expected. Su Jindong took out his mobile phone and contacted Zhang Ke in front of Zhang Yaping and aimer, and immediately promised to ask the hotel to arrange a car to take them to the component branch on Chengshan road.


    Compared with the beginning of the month, the component branch has improved a lot. The scientific research office building has been fully opened, and the staff canteen and dormitory building have also been fully opened. The circuit board production line of the new plant in the south is being installed and debugged. The staff training is carried out simultaneously with the installation and debugging of the production line. It starts early and everything is not smooth. This is the key to the breakthrough of 100000 Aida DVD players in one month.


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