Zhang Ke hurried back to Haizhou this season, but he didn''t come back to take the HKCEE in mid June.


    The second phase project of Philips Shanghai plant was completed and put into operation at the end of April, and the output of movement increased from 250000 to 400000 in May; At the same time, Sony''s domestic movement production plants have also been put into operation. In theory, the production capacity of brand DVD players doubled in May to 500000 units.


    The market situation of DVD players became more complicated in May, and Aida electronics can enjoy 40% of the market share without worry.


    At the end of March, Xinke electronics launched DVD player products to the market. The advertising offensive in April and may was gradually intensive. Especially in May, the intensity of advertising was no worse than that of Aida. Although it did not borrow the halo of CCTV Standard King, Xinke electronics rose rapidly with its own strong brand advantages and dense channel network.


    Under Zhang Ke''s deliberate suppression, Zhongshan aido did not wake up following the track of history. After a winter of silence, after Aida''s electronic market was mature and stable, it opened the market of Guangzhou with an unexpected airship advertisement. For a month in a row, airships were suspended over Guangzhou, attracting the attention of Guangzhou citizens and some national media.


    Bubugao, Jinzheng, Xiaxin... Even the little overlord who produces learning machines has turned into the DVD player industry... The DVD player factory jointly built by Xie Jia Zhengtai Group and Zhao Jinrong Jincheng Group has also officially registered Kewang''s trademark.


    The expansion of production capacity led to the price of DVD player falling below 3000 yuan for the first time at the end of May, but it still maintained a very considerable huge profit. Ida electronics also felt the competitive pressure from its peers for the first time, and needed to launch a new round of market publicity offensive to strengthen its market position.


    Traveling around the business of Xinguang paper industry, Yang Yun is the first time to preside over the national market publicity. Zhang Ke is worried that Yang Yun has insufficient experience. This time, he will stay in Haizhou and watch how the marketing department of IDA electronics launches the summer publicity plan.


    The children''s Day is not the weekend. But Tang is still going to school. Only primary school and kindergarten have a day off. If the schools in the countryside are in Haizhou, there will be a farm vacation for a week.


    Zhang Ke and Wanqing accompanied Zhitong, Fu Jun''s two girls and Fu Junfu''s daughter to Xiangshan forest park for a day. On June 2, he went to the company and gave Fu Jun a few days off to accompany his wife and daughter. In Haizhou, he asked Ma Hailong to drive him.


    After nearly a year of construction, the electronic industrial park in the southeast of Yilong town has begun to take shape. In addition to the R & D center still staying in the component branch on Chengshan Road, other administrative departments of IDA electronics have moved into the electronic industrial park.


    More than ten factories were suddenly erected and nearly 10000 workers poured in. Yilong town government has not been ready to calmly face the sudden prosperity, especially the initial construction of the electronic industrial park, the nearby public supporting facilities are not complete, the surrounding areas are surrounded by nearby farmers who switch to business, and even the road is crowded by temporary stalls on both sides, leaving a narrow middle, Most of them are stalls selling breakfast. It''s working time. There are so many stalls that it''s almost difficult to drive in. Several shuttle buses are crawling in front. I don''t know if they will miss the time to get off work.


    In the field near the electronic industrial park, some illegal simple tile roofed houses are erected sparsely. The car drives past, and many illegal simple houses are being built in the wheat field on the roadside.


    Su Jindong got down from the front car. He saw Zhang Ke sitting in the back car and wanted to meet him. Before he came, several people came to sell fried dough sticks and steamed stuffed buns and blocked the road in front.


    "Why is it so chaotic?" Zhang que asked Su Jindong, "if there is another traffic jam, doesn''t the shuttle bus have to press it to the factory?"


    "For the marginal factories, the canteen that mainly serves our own employees is still far away. In addition, the cost of food in the canteen is higher than that of roadside stalls. We subsidize our own employees, but we can''t subsidize the employees of other factories together. Instead, the snack stalls outside the factory prosper. Yilong town refused to manage it. We said hello twice and said it wasn''t their responsibility No, it''s not easy. "


    "Who said that?" Zhang Ke frowned. "The electronic industrial zone uses the land of Yilong town. The land income of the town alone is millions every year. Why doesn''t it belong to them?"


    "This was said by Liu Hua, Secretary of the town Party committee," said Su Jindong. "Most of the people doing business outside the factory are farmers who have expropriated the land in the electronic industrial park. The town only takes out a small part of the land income to subsidize these landless farmers. It is said that the village has to peel off a layer. It is really difficult to manage this..."


    "It''s hard to overcome the accumulated disadvantages. That''s what Liu Hua said." Zhang Ke remembered who Liu Hua was. He took over yuanshengda electronics factory from Yilong town government at the beginning of last year. He was the mayor at the beginning of last year, and Zhang Ke didn''t deal with him after that, "It seems that Yilong town needs officials who have a further vision and development planning to preside over it, so that the electronic industrial zone, botanical garden, private schools, etc. can be closely combined with the development of Yilong Town, so that everything is in order and will not be so chaotic. There are iron roosters in the town and village, so they have to pick a layer when they encounter benefits and let them take out their own money , it''s very difficult. That''s the accumulated disadvantage. Do you think it''s good? Communicate with Yilong Town, and the town will organize these landless farmers to set up a professional labor export company. Let''s take the lead and let the factories in the electronic industrial park only hire and dispatch labor services to this labor company in the future. Don''t let these landless farmers with poor job hunting ability No job at all... "


    "No matter how good it is, I think the key is to have strong organizers in the town."


    "I''ll talk to song Peiming about this and see if he has any opinions." the action of Yilong town government is too late. It has been more than half a year since the construction of the electronic industrial park, and the scale is becoming larger and larger. The town government has not yet issued a special response plan. Zhang Ke is not very satisfied. He may not say that there are any problems with the members of Yilong town government, but it may be just a lack of ability.


    When they arrived at the factory, at the point of work, several shuttle buses stopped outside the factory. At the place where they clocked in, only the employees on the next night shift clocked out. The employees here didn''t block up late in front.


    Su Jindong reluctantly said: "the shuttle bus time for employees in the urban area is ten minutes earlier than before..."


    Zhang Ke thought of his work after graduation. He was worried about sleeping ten minutes more every morning. Although it was a helpless move in management to go to work ten minutes earlier, he would be hated by employees, especially sleepy young employees. He''d better communicate with Yilong town first.


    Zhang Ke and Su Jindong first toured around the factory and exchanged views on some problems in the company''s management. Until 10 o''clock, Zhang Ke was accompanied by Su Jindong to the office of the marketing department. Yang Yun and Liu Mingyao were both there.


    Zhou you set up a framework for the marketing department. There was a very important blood transfusion. That was, in November last year, with the reputation of just winning the title of CCTV, he recruited three market planning elites from Beijing; At that time, Liu Mingyao presided over the marketing industry in Guangzhou and invited four marketing experts from Guangzhou. These people have gradually become the backbone of Aida electronic marketing department.


    The summer publicity plan to be launched in the summer has been drawn up early. As long as it is revised according to the market changes anytime and anywhere, the plan is still perfect, reflecting the advantage of hiring professionals with an annual salary of 100000 or 200000.


    "This year''s advertising war is expected to wait until * * month," Zhang Ke analyzed, "The output of the movement has only increased. In June and July, Xinke, Xiaxin, aido, Jinzheng and Bagao are all busy improving their production capacity. It is estimated that they will not concentrate on the market until * * month. Our market publicity offensive should also emphasize the second half... This scheme lacks special content behind it."


    Liu Minghui smiled and said, "no matter how professional people are, they will appear mediocre in front of you. There is no way."


    Zhang Ke grinned and said: "This is an ingenious statement. The market is ever-changing. One can cover all the shining places? By August, only the Olympic Games in August can attract the attention of the people all over the country. The marketing department should make an article from this. From the perspective of improving the popularity of the company, this event of national concern will not play a greater role than Biao Wang advertising, but it can be used properly It''s a good way to improve the company''s reputation. I think it''s good? The company sponsors a large-scale event of gold medal aid. As long as the athletes win every gold medal in the Olympic Games, we will donate two hope primary schools in the athlete''s hometown... "


    Zhang Ke thought that the 1996 Olympic Games should win 16 gold medals. If nothing happens, the 32 hope primary schools don''t need too much investment.


    Where do Yang Yun and Liu Minghui know how many gold medals they will win? The budget of this marketing plan is difficult to do, but they have to admit that Zhang Ke''s random idea eclipses their plans for the whole month. It is a disadvantage that the budget can''t be controlled, but these publicity lasts for a very long time. In addition to the collective hype during the Olympic Games, they wait for these Olympic titles The return of the army to China and the donation of a site to build a hope primary school can continue to attract the attention of the media, and wedge the two public welfare themes of the Olympic Games and the hope project, which is worth doing.


    {thank you for your support. Your support is our greatest motivation}