Seeing that Zhang Ke is so confident in the joint venture to build a movement factory, Chen Xinsheng''s curiosity has been lifted to the extreme, but Zhang Ke is very patient to accompany him to visit the electronic industrial park. Chen Xinsheng can''t help complaining: "curiosity will torture the dead."
"There must be time to prepare Ding Huai. Well, let''s go to the technology company now."
When going down the stairs, Zhang Ke told Chen Xinsheng about his separation of the R & D center from Aida electronics.
Aida electronics pays attention to technical investment, which Chen Xinsheng has long appreciated. Otherwise, the cooperation between Ti and Aida will never reach the depth of this year.
Chen Xinsheng asked, "there is no R & D Center for Aida Electronics?"
"Yes," Zhang Ke said, "in terms of the company''s complete structure, it is necessary to retain the R & D center, but it coincides with the audio-visual technology research room under Jinhu Electronic Research Institute..."
"Can I understand that the tentacles of Jinhu Electronic Research Institute have extended beyond the field of audio-visual technology?" Chen Xinsheng asked seriously.
"Aida has spent some money this year. Where can we spend?" Zhang Ke said lightly. "The establishment of Jinhu Electronic Research Institute is also to facilitate a wider range of research fields. Otherwise, we will engage in these projects in the name of Aida electronic R & D center. Experts will laugh at us for not doing business."
"Hehe," Chen Xinsheng smiled, "I''d like to see how to ignore the business law. You just said that you are going to have a handheld learning machine. The technology should be fully mature?"
"In the past two years, I have accumulated some experience in the research of DVD player control system. Now I want to try it elsewhere..."
Chen Xinsheng is clear about Aida''s technical advantages in the DVD player control system. Ti has left the development of outer application technology of decoding chip to Taite photoelectric Research Institute, that is, zhongtaixin can take advantage of Aida''s advantages in this regard. Chen Xinsheng also believes that Aida electronics should have mastered all DVD player technologies except decoding core and laser reading head.
Ti, scober and Philips will provide complete system solutions to DVD player assembly manufacturers. With the increasing improvement of DVD player functions and the increasing complexity of system control, the production of system control chips is not competent for mainstream DVD player manufacturers. Taiwan electronics manufacturers intervene in time, making the production of DVD players a job that several migrant workers can be competent for.
In addition to its superior functions, the quality and stability of the DVD player control chip produced by Aida electronic components branch is no worse than that of Taiwan electronic manufacturers. Aida electronics alone has reduced the cost a lot compared with other DVD player assembly manufacturers. Only Xinke electronics can be compared with Aida electronics.
Ida electronics has been established for less than two years, but Xinke electronics has long been a leading enterprise in the domestic electronics industry.
Therefore, Aida electronics can attract Chen Xinsheng''s attention.
Without considering the possible resistance of other DVD player manufacturers, Aida electronic components branch can compete with those Taiwanese electronic manufacturers for orders for system control chips. However, only the market share of Aida electronics in the DVD player actually represents its share in the system control chip market. There is no need to risk public anger to compete for orders; Even if we don''t make an external order for the system control chip, using this advantage to develop other products will just give full play to the brand advantages of Aida electronics.
Chen Xinsheng also considered that Aida electronics would take this step sooner or later.
Chen Xinsheng doesn''t believe that ADA electronics has only such a little private goods. Of course, these are the trade secrets of Jinhu. Chen Xinsheng doesn''t expect Zhang Ke to tell him. Let''s first see what Assassin''s mace ADA electronics has in audio-visual technology.
Chen Xinsheng listened to Zhang Ke''s personal denial of the possibility that Aida could use the cost advantage to play the price war. He guessed that another card that Aida avoided Kewang from taking a share from their bowl was the card of technology leadership.
Cost control and leading technology can be called the core competitiveness of an enterprise.
At present, the production of DVD players has been completely modular. In order to strengthen the monopoly on system control chips and strengthen technical investment, Taiwan electronic manufacturers have provided corresponding chip products for the control system and servo system of several DVD players launched by IDA. From the actual situation of the current market, Aida electronics does not have strong technical advantages.
Although the industry does not have a high evaluation of the technical strength of Aida electronics, at least it does not think that the technical strength of Aida electronics is stronger than Xinke electronics and those Taiwanese electronics manufacturers, Chen Xinsheng still has high expectations for Aida because ti has always had a close technical cooperation relationship with Aida.
At the time of off-duty, Chengshan road is the main road from the development zone to the main urban area. The traffic flow is congested. I didn''t think Chengshan road was so blocked in the past two years. Zhang Ke''s car was also caught in the car river and walked slowly forward.
The phone rings. It''s song Peiming.
Zhang Ke pressed the call button, and song Peiming''s voice came: "you''re back in Haizhou, in your car?"
Zhang Ke looked back. He hadn''t specially informed anyone when he returned to Haizhou. Song Peiming should have seen his car: "yes, the plane at nine o''clock and didn''t arrive in the city until one o''clock in the afternoon. Which car are you in?"
"Don''t shake your head. I''m sitting behind you in heibekeri. Mayor Tang is also there. I just came back from the development zone. I didn''t hear you''ll come back from Beijing today. Won''t Su Jindong return to Beijing for a loan visit? I just saw him appear on the news."
Zhang Ke thought that song Peiming probably accompanied Tang Xueqian to the development zone to investigate the enterprises, and said: "President Chen, who accompanies Ti, comes back first. Sneak into the village and don''t shoot. Kewang''s gang thought I was doing evil with them in Beijing. They were worried. What''s wrong? I didn''t expect to inform you. We''re going to the research institute now. Do you have any other arrangements in the evening?"
"Which research institute, Jinhu or Taite?" Song Peiming naturally knows the situation of Jinhu like the back of his hand.
Drive a little further and turn into Hongjiang road to Taite photoelectric Research Institute, which is located in the east of Haizhou University.
"Electronics Research Institute, Chengshan Road," Zhang Ke said.
"Well, our car is right behind you."
At Hongjiang Road, some vehicles were diverted, and the road condition was better, but it was very close to the component branch at this time.
Jinhu Electronic Research Institute and component branch are still together.
Stop in front of the component branch and wait for the black Buick behind to open. Zhang que runs to help Tang Xueqian and song Peiming open the door. Tang Xueqian and song Peiming are still discussing the need to repair the road connecting the development zone and the main urban area.
The road connecting the east foot of Xiangshan mountain with the development zone and Yilong town is also a trunk road at the district and county level. The road is narrow, and there are no sidewalks and non motorized lanes.
"Six lanes?" Zhang Ke heard what they were talking about and said, "I think we should have at least eight lanes. We have to consider the development in the next ten years. With the current momentum of Haizhou, eight lanes are also the top for four or five years. It''s best to build another road in the east to divert..."
"It''s easy to say. On a six lane road, someone is calling me a black sheep. How many people doubt that I''m crazy if I want to go to eight lanes?" Tang Xueqian got out of the car, smiled and said Zhang Ke''s one-to-one connection. He also believed that infrastructure investment should have greater vision, but there was too much resistance to build such a high-grade trunk road between the development zone and the main urban area. He saw Chen Xinsheng coming and shook hands with him enthusiastically: "Mr. Chen, welcome to Haizhou."
"It''s said that foreign monks are good at chanting..." Zhang Ke muttered.
"What do you want? I''ll come down and open the door for you?" Tang Xueqian looked back at him.
"That''ll shorten my life. A good time is waiting for me. I don''t dare to think about it." Zhang Ke smiled shyly. He was always a junior in front of Tang Xueqian. He turned back and told Fu Jun to pick up Tang Jing and Gu Jianping at school at this time.
"Who are you waiting for?" Song Peiming didn''t mean to go in when he saw Zhang Ke sitting at the door.
"Chief scientist of the Institute of optoelectronics," said Zhang Ke.
Ding Lei, the chief chief chief engineer of Tete Optoelectronics Research Institute, was originally the chief engineer of ti China company. Chen Xinsheng recommended him to take charge of the research and development of DVD reading technology in Tete Optoelectronics Research Institute, which also represents the rights and interests of TI company in Tete Optoelectronics Research Institute.
When we have dinner later, there are no outsiders except Chen Xinsheng and Ding Lei. We can invite Gu Jianping to have dinner with Tang Jing. When we return to Haizhou, Zhang Ke gives Xu si a holiday and lets her rest for a few days. Before the dealer conference, he also takes time to go to Hong Kong. The previous communication with sun Shangyi and Ge Mingde has been interrupted by Liu Minghui''s job hopping, which can not be delayed to yuan After Dan.
Several DVD players that have been put on the market were placed in the previous showroom. Now, these DVD players have been removed and placed on more than a dozen prototypes. The appearance is not durable. The first DVD player is the kind of exquisite disc player that can be bought in the market,
"How many?" Chen Xinsheng asked Zhang Ke suspiciously, "are the eighteen different prototypes?"
"In fact, there is only one," Ding Huai explained. "The first one is the latest DVD player in the current market. The real prototype is the last one, with 16 major improvements. Ke Shao means to show 16 improvements one by one, which is more convincing..."
"Everyone calls you ''Ke Shao''?" Tang Xueqian seldom hears this name and feels fresh.
Zhang Ke smiled with a shy face.
"You''re going to push this model next," Chen Xinsheng said. "Are you going to turn the dealer conference into a new product launch?"
Naturally, what Zhang Ke showed Chen Xinsheng was a super VCD player. There were 16 important patented technologies. It was natural to show them one by one. However, it was very suitable to create an atmosphere at the new product launch. Chen Xinsheng really saw it through.
Zhang Ke smiled and said, "as for how to do it, don''t you have to discuss it with you?"
"What do you want to discuss with me? What can IDA discuss with me when it shows new technology at the dealer conference and the new disc player comes on the market?"
"You''ll understand when you read it." Zhang Ke said with affectation.
Kewang is also an enterprise in Haizhou. Chen Xinsheng doesn''t know how Tang Xueqian and song Peiming, the two main officials of Haizhou City, will look at the competition between the two enterprises. They are very conservative. When Zhang Ke says so, they will be patient first.
Tang Xueqian and song Peiming didn''t understand technology. Ding Huai said that there were 16 improvements, so they were waiting to show them one by one.
Ding Huai personally demonstrated Aida''s 16 improvements in audio-visual technology.
Superimposing pictures and text on the original image can display subtitles in up to 4 languages and various transparent or non transparent color icons; A variety of playback methods, such as slow playback before and after, slow retrieval, frame by frame playback, nine picture preview and zoom processing; Pal and NTSC system conversion, high-definition still picture, sound performance better than the existing camera, 15 level tone change reverberation processing, silencing, singing and other functions; Multi layer interactive menu with standard PBC playback function.
Ding Huai showed the sixteen improvements one by one. Tang Xueqian and song Peiming were just laymen watching the excitement. Chen Xinsheng and Ding Lei wanted to take the last prototype apart. Chen Xinsheng pointed to the last prototype and asked, "can the sixteen improvements be reflected in the last prototype?"
"Ding Huai told me so. Who knows if he fooled me? You are all experts. Help me see if they fooled me."
Zhang Ke asked Ding Huai to connect the last prototype.
Chen Xinsheng and Ding Lei can naturally see more technical details. During the video playback, they didn''t see the common mosaic phenomenon played by the DVD player, and the definition improved a lot. At this time, Ding Lei noticed another detail and turned back to Ding Huai: "is the standard storage capacity CD played?"
"Yes." Ding Huai nodded.
Chen Xinsheng also noticed the time display in the lower left corner of the screen. The time is much shorter than the standard storage capacity of VCD. Maybe the length of the video clip itself is short. He said to Ding Huai, "can you connect the first disc player?"
Ding Huai smiled and did it. When all the prototypes were displayed one by one, Chen Xinsheng could feel that the definition had been greatly improved, but there was no direct comparison. Ding Lei noticed the problem of video time. The first DVD player was connected to the TV and turned on. Chen Xinsheng couldn''t help touching his chin and looked at Ding Lei. He was not very sure about technology. Ding Lei said: "Is it difficult to do this just by optimizing the image decoding system?" the tone of the question was very light.
Chen Xinsheng didn''t directly ask the technical details. After all, it was IDA''s technical secret. He just turned his head and asked Zhang Ke: "how much do you invest in this prototype?"
"40 million?" Zhang Ke asked Ding Huai uncertainly.
"Worse," Ding Huai replied.
"Tut Tut," Chen Xinsheng smacked his mouth twice and asked, "is the stability guaranteed?"
"The degree of integration cannot be perfect, and it is no problem to launch products." Ding Huai replied that the quality stability could not be guaranteed, so the value would be greatly reduced. He took out the prototype of super VCD as early as early June. In the past six months, he mainly worked hard to improve the quality stability and integration. It is almost the function of the third generation decoding chip to realize on the second generation decoding chip. It is difficult to have reliable stability. At the beginning, Samsung began to use it The first generation decoding chip wanted to realize the function of the second generation decoding chip, but the time was in a hurry and the quality was not stable enough. Finally, considering the need to maintain the reputation of Samsung brand, Samsung reluctantly withdrew from this market for the time being.
"Can you open it and have a look?" Chen Xinsheng made this request extravagantly. Ding Lei was there. You can see a lot of technical problems at a glance.
Zhang Ke''s purpose is to make Chen Xinsheng itch and let Ding Huai open the prototype panel.
Chen Xinsheng looks at the structure in the prototype. There is a group of chipsets between the control chip and the decoding board. The degree of integration relatively represents the reliability and stability of quality. Since IDA has chip all the additional structures, it must have been thinking about this for a long time.
However, Chen Xinsheng also had his emotion. He patted his forehead, pointed to Zhang Ke and said, "you boy, keep shouting that there is a serious shortage of R & D personnel of IDA electronics, saying that Taite wants us Ti more support. Finally, it''s good. There are six chief engineers over Taite, Ti sends five, and you Aida sends only one. Why don''t you think there is a lack of R & D personnel for this game?"
Zhang Ke said with a shy face and a smile, "it''s just for this thing that I feel short of hands?"
"Can you show us the patent list?" Chen Xinsheng asked.
"If you''re in a hurry to go back tomorrow, I''ll ask Ding Huai to come right away..."
Zhang Ke said that Chen Xinsheng was not in a hurry.
Tang Xueqian and song Peiming are just amateurs watching the excitement, but we can see some clues from the reactions of Chen Xinsheng and Ding Lei. Tang Xueqian asked with concern: "the standard of the prototype is very high?"
"President Chen needs to comment on how high it is," Zhang Ke said, "but IDA has never regarded Kewang as its main competitor."
"If it were a year later, the value might not be fully reflected." Chen Xinsheng just said briefly.
Chen Xinsheng looks at the problem quite thoroughly, which makes Zhang Ke doubt that his main energy is focused on it. It is predicted that those overseas electronic industry giants will launch mature DVD players in the middle of next year. Under the situation of joint promotion of DVD by overseas electronic industry giants, the survival space of super VCD will be very narrow, and one year is really crucial.
At this time, Tang Jing looked in at the door. When there was an outsider, she looked like a good girl, said hello to everyone, and said to her father, "Dad, I''ll wait for you in the reception room with my mother."
"We''re finished here and can eat," Zhang Ke said.
The canteen of Aida Electronics was contracted by century catering after Wu Tianbao and Wu Tianbao placed their industries in century catering and entertainment company. When they arrived in the urban area at 1:00 p.m., Zhang Ke informed in advance to buy a table of dishes in the canteen over there in the electronic industrial park. The standard is not bad. After eating, Chen Xinsheng suggested that they still eat in the canteen at night, saving time and trouble, He didn''t come to Haizhou to enjoy it. If he had time, he had to see how many private goods Aida electronics hid.
At night, we eat in the canteen of the component branch, and there are also special boxes. The conditions are no worse than those of the hotel.
When going to the canteen for dinner, Tang Xueqian and Zhang Ke walked behind and said to him, "IDA doesn''t have to worry about the competition from Kewang?"
"At present," Zhang Ke nodded, "Kewang is far from being competitive in terms of cost and technology. The so-called competition is just their own wishful thinking."
"That''s good," Tang Xueqian nodded. "Yesterday, the city held a meeting for Aida and Kewang..."
"Ah..." Zhang Ke smiled and thought that the shadow of Xie Jiannan yesterday was deep enough. It was normal for him to use the potential of the city to press Aida, and said, "is Zhou fuming worried about my killing King Ke?"
"It''s undeniable that Kewang''s winning the CCTV Standard King will directly promote the economy of Haizhou. The city has unified its views on this, but you don''t have to worry about him. Let me talk about my position. First of all, we can''t kill each other for the sake of morale. That''s not good for Aida, and it will cause great damage to the economic construction of Haizhou. Since Aida doesn''t pay attention to Kewang Then I don''t have much worry. I think when Aida treats the competition of Kewang, will it consider allowing them to contribute to the economy of Haizhou? "
"Uncle Tang is also worried that I will beat Kewang to death?" Zhang Ke asked with a smile.
"I always support you, but I''ve thought about it for a long time. It''s not easy to be fair. I''m also worried that I''ll tie your hands and feet."
"My father will let me take care of the overall situation," Zhang Ke smiled cunningly. "My real idea is that if I kill the king of science with a stick, it will make the Xie family focus on other industries. The best way is to hang them half dead and let them make some contributions to the economic construction of Haizhou."
Tang Xueqian smiled. Zhang Ke was cunning and reminded him, "don''t play with fire too much."
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