After this negotiation, the two sides finally reached an agreement on cooperation.
Tianyu company will invest 10 billion and Zeiss company to establish a professional design company for mobile phone lenses, and Zeiss will send its own professional team to jointly design and make new lenses with Tianyu company''s team in this new company.
Zeiss only provides some technicians and personnel here, but it must acquire 35% of the company''s shares.
It can be said that the two companies pay money on the one hand and technology on the other. Of course, the main voice of this company still belongs to Tianyu company.
However, Zeiss has other plans. Before establishing a new lens design company this time, Zeiss must be allowed to take shares in Tianyu''s European branch as a shareholder.
Tong Hao did not refuse to take a stake in Zeiss this time.
After all, the current economy is globalized. If Tianyu''s mobile phone brand wants to grow in Europe, it must have a certain connection with European capital.
This year, the peak mobile phone fourth generation series can appear in the European market and receive certain attention. European telecom companies have made a lot of efforts to make the peak mobile phone fourth generation series enter the public''s vision just one year after landing in Europe.
Zeiss has been established for more than 100 years, and the scope of his investment has basically exceeded his original main business, and its influence in Europe can not be underestimated.
After discussion, Tong Hao finally allowed Zeiss to invest $5 billion in Tianyu''s European branch and obtain 4% of the company''s shares, becoming one of the largest European shareholders in the company.
After such a long time of negotiation with Zeiss, Tong Hao is ready for his mobile phone next year.
It can be said that among the mobile phones launched by our company next year, several mobile phones will be equipped with Zeiss lenses, coupled with the strength of our company''s original mobile phone photography, which can show that the photography level of Tianyu''s mobile phones in will be greatly improved and shocked the world.
After getting a new partner in Europe, Tong Hao took his team back to China from distant Europe. Nearly everything at the end of the new year needs a good statistics.
After all, this year is a very big harvest year. The mobile phone sales of our company are very good, which should be greatly improved compared with last year.
At the end of December, Tianyu company also held this year''s year-end summary meeting in the morning.
During this year, Tianyu company has developed very rapidly, and even has begun to reach the leading level.
The first summary report of this year-end meeting is Wang Min, who is responsible for marketing and offline market layout.
"Compared with the 500 offline stores opened by our company offline last year, our company''s offline stores have successfully exceeded 1500 this year. Basically, there are our offline stores in every city in the country!"
Wang Min, with a serious face, reported the work of offline market this year to all employees of his company.
The offline market can be said to be a sales channel that Tianyu attaches great importance to. Sometimes, the profits of offline channels are much higher than those of online channels.
This also made Tong Hao let his company start to layout the offline market last year, and after two years, the number of Direct stores in the offline market of the company has successfully exceeded 1500.
The number of these 1500 stores is not small. Basically, there will be a direct store in every prefecture level city, and even in some counties.
"According to the current development level, I think offline Direct stores will have a breakthrough growth next year and will take root in the county! Strive for the existence of Tianyu exclusive stores in each county next year!"
Wang Min is very satisfied with his work this year, but this year is about to pass, and what the company needs to look forward to now is next year.
The expansion of Tianyu''s offline market in the past two years can be said to be very fast. Of course, such a rapid expansion naturally took a lot of energy and funds.
In order to expand its offline market, Tianyu has basically invested nearly 5 billion in this area. With the continuous expansion of its offline market, I''m afraid the cost in this area will increase sharply day by day.
After all, the offline Direct stores of Tianyu company are exclusively managed by the company. The annual facade costs and water, electricity and labor costs should be calculated. With the expansion of the store, the final maintenance costs will also increase year by year.
Wang Min also made a data. If his offline Direct stores open to 2000 next year, the cost of maintenance and staff will reach one billion.
One billion yuan is more or less. Wang Min can''t ignore this figure.
According to the current discussion of the company, it is planned to change the method of expanding the offline market next year, adopt the method of cooperation with offline dealers, give dealers a certain profit, and let there be many offline stores.
As for the offline Direct stores, Tianyu company will not give up, but will slow down temporarily and change the original expansion plan to 500 new Tianyu Direct stores next year.
"Tianyu Direct stores are now on a preliminary scale. Doing well and strengthening products is a skill of sales, but before doing well in products, the commodity culture of offline Direct stores also needs to be done well!"
Tong Hao is also very satisfied with the brutal expansion of the offline market. However, in the environment of such rapid expansion, he still hopes to strengthen the publicity of corporate culture.
The offline market is not only a place to sell products, but also one of the main positions to publicize the company''s image and manage fan culture.
Tong Hao has experienced the development of the future mobile phone market. It can be said that the current mobile phone market is still calm, but Tong Hao can expect that in the future, with the development of the times, even various mobile phone manufacturers can produce a lot of true love powder.
These fans will form their own mobile phone circle culture, and this mobile phone circle culture will produce some differences and disputes with the addition of some factors, which will also lead to very bad language conflicts in front of the mobile phone.
Of course, as mobile phone manufacturers, they are well aware of this situation, but this development direction is in line with the best way for mobile phone manufacturers to publicize their products and expand their influence.
Whose users have more fans, whose products will be more competitive, which has become a trend in the future.
At the end of 2016, when Tong Hao is now living, various mobile phone manufacturers also have their own fan groups. However, the conflicts among these groups are not as strong as in the future, but there will be a certain shadow with the development.
Now Tong Hao has many years of experience in the mobile phone industry and can maintain a calm attitude towards such things.
However, the so-called plan ahead. Tong Hao is still very confident in his own mobile phone brand. He believes that with excellent mobile phone products and the construction of his company''s corporate culture, he can become a leader in the global mobile phone industry.
Wang Min and others agree very much with what their chairman said. The company''s development speed can be said to be very fast. It has basically stabilized in less than a few years. Now it is the leader of the national mobile phone industry.
However, Tianyu''s corporate culture construction is not as good as his mobile phone development. After all, Tianyu''s reputation has been low and low since its establishment.
It was not until these years that the cup was slowly reversed. However, in order to really make the company bigger and stronger, the corporate culture must be strengthened, and more consumers need to identify with the corporate culture of their own company.