Apple''s press conference has always been concerned by consumers and users. It is known as the Spring Festival Gala in the field of science and technology.
The mobile phone released by apple this year has caused great heat before it was released. After all, this time, the so-called charger was cancelled.
In the hearts of most users, the charger is an indispensable thing, and Apple''s cancellation of the charger at this time has really aroused the criticism of many users.
Although Apple has been denounced by some netizens because of such things, Apple''s popularity has been not low. Even this press conference has also attracted many users to stay up late to watch.
This time, the mobile phone series brought by apple is the so-called iPhone 9 series.
Due to the difference of time and space, coupled with the sudden entry of a small butterfly like Tong Hao, the originally disappeared iPhone 9 series appeared in people''s sight.
In Tong Hao''s era, Apple''s next generation product after the launch of iphone8 was the so-called iphone10, which is what people call the iPhone X.
The appearance of the so-called iPhone x is actually to commemorate the special version launched by apple in the past 10 years. Therefore, it directly skips the iPhone 9.
It''s just different in time and space. This time, after the iPhone 8 series, Apple launched the new iPhone 9 Series in numerical order.
"Welcome to this press conference!"
As chairman of apple, cook walked slowly with the camera inside apple under the eyes of everyone.
Introduce the iPhone 9 series to current users at will.
As the iPhone 9 series this time, Apple has made many upgrades. Of course, canceling the charger is also part of the upgrade.
"In order to meet the needs of more consumers, this time we have brought three models of iphone9 series, namely iphone9, iphone9pro and iphone9promax!"
At the beginning of this press conference, cook introduced three products of Apple''s new series to consumers.
All along, Apple has basically released two phones in a series, but this time Apple has released a new iPhone 9promax for the first time.
"This time, the iPhone will use a new Intel baseband to make communication more convenient!"
When cook publicized the features of the whole series, the first sentence completely stunned everyone.
Consumers and users did not expect that this time Apple abandoned the original Qualcomm on the chip baseband and and used the new Intel baseband.
"Intel baseband is the most widely used new baseband in the world today. Its communication technology is very good. I believe the cooperation with Apple will bring users a new communication experience!"
With a smile on his face, cook looked at the camera and introduced the new Intel baseband to current consumers.
In Cook''s view, Apple''s use of Intel baseband is a very good choice. After all, Qualcomm needs a large amount of money every year, and Qualcomm is a patent hooligan, so Apple has always been unhappy.
This year, in order to deal with Qualcomm, apple directly cancelled its cooperation with Qualcomm, turned its cooperation to Intel and used a new Intel baseband.
Intel baseband?
The domestic audience who were watching the press conference heard such words and showed a strange look on their faces.
Obviously, from Cook''s mouth, they feel that this new Intel baseband should be very good.
"Intel baseband OK?"
At this time, the top executives of Tianyu company are watching Apple''s press conference. They also have doubts about the first news of apple.
After all, this is the 4G era. In the 4G era, Qualcomm''s position is like a overlord, and it is basically difficult for domestic mobile phone manufacturers to really challenge Qualcomm. Unless they have their own baseband, Qualcomm tax can never escape.
"Finally?"
Tong Hao sat in his seat. He didn''t feel so strange about the change of apple this time.
After all, at that time, apple eventually used Intel''s baseband because of its economic interests and falling out with Qualcomm. Of course, the final result was very sad.
Intel''s technology has always been inferior to Qualcomm''s technology. In addition, since the 5g era, Intel has always been unable to break through 5g technology, resulting in apple having to put down its face to make peace with Qualcomm again.
Finally, apple compensated Qualcomm a lot of money, and finally let its A-Series processor use Qualcomm baseband again, so as to really use 5g.
"Cook is indeed a businessman who attaches great importance to economic interests. Although apple can solve short-term problems with Intel''s baseband, in the end..."
Tong Hao looked at the top of the company and looked at himself. At this time, he raised his head and said half of what he had in mind with a trace of emotion.
After all, since Steve Jobs died and apple entered the cook era, its technological innovation is far less shocking than that of the Steve Jobs era.
After all, cook is essentially a businessman. In Cook''s eyes, everything should focus on economic interests in order to maintain the development of the company.
At the beginning, jobs left enough wealth, and now cook has maintained for many years.
So that there are not many aspects of Apple mobile phone upgrade every year.
This year''s iPhone series can be said to be the largest series of Apple mobile phone upgrades in recent years.
After all, in recent years, the mobile phone technology of the Android camp has gradually reached a level that can threaten apple.
Cook naturally understood this situation. In order to enable apple to firmly occupy the dominant position in the smartphone market, when the enemy gradually threatened himself, he had to squeeze more of the original toothpaste.
"Of course, this time for the iPhone 9 series, the whole series is equipped with 15W fast charging and 5W wireless charging, which is enough to meet the needs of users."
Of course, this time Apple has replaced several generations, another biggest upgrade is the change about mobile phone charging.
When Android manufacturers began to develop fast charging technology and gradually succeeded in gaining market recognition, Apple really woke up and understood that it could no longer rely on the ancestral 5v1a.
To this end, this time Apple specially supported 15W wired fast charging and a new 5W wireless fast charging in the new iPhone 9 series.
Although there is still a gap between these changes and Android phones, this is a very big upgrade for apple.
After all, Apple has always supported the 5W charging of the ancestral 5v1a, and this upgrade is very huge. The charging speed has been directly increased by three times, which can be said to be a great progress for Apple mobile phones.
"Apple has always been a leader in supporting environmental protection in the world, and has always hoped to contribute to the cause of global environmental protection!"
"In order to support global environmental protection, we apple have cancelled the charging head of mobile phones this time and made our contribution to environmental protection!"
Of course, after introducing the charging progress of the iPhone, cook announced the cancellation of the charging head directly at the press conference.
It can be said that in order to reflect the correctness of canceling the charger of the iPhone 9 series, this time Apple forcibly hooked the cancellation of the charger with environmental protection.
Naturally, this make complaints about some users in the country. After all, the charger was abolished, and the most common user was lost.
As a result, the reputation of environmental protection was also robbed by apple, which made consumers feel the shamelessness of Apple''s move.
However, no matter how opposed users are, Apple will not have any feedback to users. There is no way back to choose what has been fully recognized in Apple''s heart.
"The iPhone has always been in the leading position of domestic mobile phones, and the experience it has brought to users has always been ahead of other mobile phone manufacturers!"
"Not necessarily. This time, we have done more algorithm optimization in photographing and video, which can bring more photographing and photographing experience to users!"
After introducing the upgrade of mobile phone charging, cook began to introduce the upgrade of Apple mobile phone in photography and camera.
It can be said that Apple mobile phones have very strong advantages in taking photos and shooting compared with other mobile phone manufacturers.
Although in recent years, the photography and camera level of domestic mobile phone manufacturers have been continuously improved, and even in terms of photography, some mobile phone manufacturers have been able to completely surpass Apple''s photography.
But apple is far from beating other mobile phone manufacturers around the world in video shooting.
As a result, many digital bloggers who take videos like to take videos with apple. After all, the video level taken by Apple exceeds that of many Android phones.
This time, although Apple''s mobile phone has made progress in taking photos and shooting compared with the previous generation, it is basically the level of squeezing toothpaste in the eyes of most users.
However, due to Apple''s own advantages in taking photos and videos, although it is said to squeeze toothpaste this time, it is still much better than other mobile phone manufacturers.
Of course, the biggest and most core part of Apple''s upgrade this time is naturally Apple''s system and Apple''s A-Series processor.
This time Apple uses a new A12 processor chip. Compared with the previous generation of a11 processor, this time the A12 processor is still made by TSMC''s 10nm process.
In terms of performance, compared with the previous generation, the CPU has increased by 10% and the GPU has increased by 15%. In short, there are not many upgrades of A12 processor chip released by apple this year, but its performance is still very strong.
It can be said that the strongest of all processors this year is A12. After all, a series of processor chips are a full year ahead of other mobile phone manufacturers.
"This time, we use a new A12 processing chip and a double-layer motherboard design. With a new IOS system in games and daily life, we will give you a smooth and smooth technology experience!"
Cook naturally clearly understands that Apple mobile phone is now a leader among the global mobile phone manufacturers in terms of chips and systems, and it is also one of the main reasons why Apple can dominate the global mobile phone market.
Next, cook introduced the improvements made by Apple mobile phone in other aspects to users, and fully reflected the different configurations of three different series of mobile phones.
As the most common version of the iPhone 9, its body size is only 5.7 inches, and its battery capacity is only 2780 ma.
In addition, the most common LCD screen is used in the screen, while in the camera, the rear camera has only two 12 million pixel dual cameras.
As one of the big cups, the iPhone 9pro has increased its body size to 6.1 inches and its battery capacity to 3000 ma.
Compared with the upgrade of the ordinary version, this time the iPhone 9pro upgraded the original LCD screen to an OLED screen provided by Samsung.
As for the iphone9promax as a super large cup, compared with the large cup iphone9pro, the original body is upgraded to 6.3 inches, and its battery capacity is also increased to 3180 ma.
And in terms of photography, this time, an infrared focusing lens is added to the back shot, which improves the original photography strength again.
It can be said that the iPhone 9 upgrade this time is still quite large in some aspects, but for other Android manufacturers, the iPhone upgrade is a bit like squeezing toothpaste.
What people are more concerned about is the price of the iPhone this time. After all, the charger is cancelled this time. People are more looking forward to whether the price of the iPhone will be lower than last year.
But the result is always unsatisfactory. This time, the whole iPhone series supports 3G running memory and has two different storage specifications, 64g and 128GB respectively.
This time, apple not only directly announced the price of iPhone in the United States, but also announced the price of BOC''s iPhone 9 series at the press conference.
It can be said that this time the iphone9 series not only faces the world of Western painting, but also pays attention to the Chinese market. Bi Jinghua''s market is the second largest market for iPhone, second only to the United States.
As the ordinary version of the iPhone 9 in the whole series, the price of the ordinary version of 64GB reached 5999 yuan, while the price of 128GB reached 6999 yuan.
The price of 64GB of the large iPhone 9pro reached 7499 yuan, while the price of 128GB reached 8499 yuan.
Of course, as the strongest iphone9promax in this series, the price is also completely beyond people''s imagination. The price of the most common 64GB version reaches 8999 yuan, while the price of 128GB as the highest configuration reaches 9999 yuan.
It can be said that the price of the iPhone 9 series this time is indeed suitable for the iPhone in previous years. There is no much difference in the price. For other users, this time, they will have more choices to buy the iPhone 9.
Of course, other ordinary users also began to think about whether to buy an iPhone. After all, this time the iPhone is not equipped with a charger. Maybe they can afford a phone but can''t afford a charger.
Of course, this time, in addition to the iPhone 9 series, Apple also released a new Apple watch iphonewatch2, and the price of this watch is still not cheap, even higher than that of an ordinary Android phone.
The price of the new iPhone watch2 is 2999 yuan, which is more expensive than that of other mobile phone manufacturers in China, but these are very normal prices in the eyes of Apple users.
The release of apple is over, and the domestic and foreign networks are full of dissatisfaction with the cancellation of charger for Apple mobile phones.
After all, Apple''s mobile phone charger is not cheap. Considering the price of iphone9 series mobile phones and charger, it exceeded the expectations of some users.
However, in this case, people also turn their attention to the Samsung mobile phone and peak mobile phone that have not been released.
As the most powerful mobile phone brand in the global Android camp, Samsung mobile phone has its own examples of R & D and production. At the same time, it is also the top level in android in terms of mobile phone work.
Although the status of Samsung mobile phone in China has plummeted, Samsung''s strength can still not be underestimated. Even if Samsung''s status has been shaken by the peak mobile phone in recent years, Samsung is the only mobile phone brand that can compete with apple in the consciousness of most users.
Similarly, the peak mobile phone rising in recent years is also one of the manufacturers concerned by these users. After all, the level of peak mobile phone is not weak, and even surpasses Samsung mobile phone in some aspects in recent years.
The day after Apple announced the mobile phone, it began to officially sell the mobile phone. After all, seizing the market has always been something Apple attaches great importance to.
As the second largest market of Apple''s mobile phone, China''s mobile phone market is naturally a market that Apple pays most attention to.
Apple was out of stock on the first day of sale. Even many users didn''t buy the iPhone 9 series, and the reservation in JD has completely exceeded an amazing 3.5 million.
To this end, apple specially published a microblog to celebrate such things. It is obvious that even if Apple cancelled the charger, it is still welcomed by consumers, and the achievements are still very amazing.
Of course, there are many reasons for Apple''s direct selling of the iPhone 9 series on the first day.
First of all, at the beginning of the launch of the iPhone 9 series of mobile phones, apple did not choose to put a large amount of inventory into the Chinese market, but chose to keep the heat in this way to let consumers understand that the iPhone 9 series is still the best-selling product despite the cancellation of the charger.
On the consumer side, in addition to ordinary users buying iphone9 series, most scalpers have also joined the rush purchase of mobile phones and want to take this opportunity to make a profit. The iphone9 series has just been listed, which is indeed a good opportunity to make money.
In this case, the iPhone 9 series was directly sold out on the same day, and gave people the illusion that the iPhone 9 series was very popular.
Of course, the iPhone series has always been a very popular product, and basically half of the top ten single product sales in the world are iPhone products, but the best-selling time of iPhone is not the time period just released.
It''s the time period after the mobile phone price reduction or new product release. Such a time period is the best time period for iPhone sales.
Because of this, the emergence of the iPhone 9 series has led to a further reduction in the price of the iPhone 8 series, making this iPhone released last year the best choice for many users to buy a mobile phone.