The third generation of Meiwan mobile phone has encountered Waterloo since it was put on sale. In terms of sales performance, it is not a rival compared with black shark game mobile phone.
Black Shark game phones sold nearly 300000 units in the day of release, while the third generation of Meizu game phones, a competitor of Meizu, sold only 50000 units in the day of sale.
Of course, such achievements can also explain the popularity between the two products. Meizu must have a very large user base. Under this prerequisite, it also lost to the black shark game phone, which is enough to see the level of the black shark game phone.
Such achievements also officially announced the failure of Meizu Meizu to play mobile phones.
"I didn''t expect to lose so badly!"
Huang Zhang looked at the published results, and his face also showed a look of disappointment.
Obviously, after his products left the supply chain of Tianyu Huateng system, they were far less competitive than black shark game phones, which gave him a headache.
At the beginning, Meizu accepted the funds and supply chain of Tianyu faction behind Tong Hao at the most dangerous time. Although Meizu was on the verge of bankruptcy, it also gave Meizu the title of Tianyu faction.
Huang Zhang is a very ambitious person. In this case, he is not willing to let Meizu win the faction of other product companies.
The final result is also very obvious. In this mobile phone design and manufacturing, no production components of Tianyu Huateng''s supply chain are used.
The final result is that the cost of Meizu mobile phone is further increased in manufacturing and production.
Last year, due to relying on Tianyu Huateng, the second generation of Meiwan mobile phone only had a production cost of nearly 2300, and the company could make hundreds of profits every time it sold a mobile phone.
This year, the production components of other companies are used, and the cost is about 600 more than that of last year. This year, we encountered Black Shark game, a strong competitor such as mobile phone, and we can''t set the price too high, which also led to Meizu''s mobile phone pricing very close to the cost.
Even if the price is very close to the cost, consumer users still feel that the cost performance of black shark game phones is higher, which leads to that the three generations of Meizu''s Meizu game phones are not better than black shark game phones in terms of sales.
"I think we should seize the opportunity, get close to Tianyu Huateng faction, obtain more technology and component knowledge, slowly expand the company, and finally develop our own technology, so as to truly realize Meizu''s independence!"
Li Nan, as the product manager of this charm mobile phone game, looked at the unhappy face of his chairman and told his chairman exactly what he thought.
As the product manager of this time, he understands that the components of the supply chain manufacturers of Tianyu Huateng faction are not much worse than those of other international well-known manufacturers, and they are more favorable in terms of price.
If we can rely on this advantage to successfully develop our company and products, and wait until we have the opportunity to have funds to develop our own technology, then our company will have room to turn around.
Huang Zhang looked at Li Nan with a serious face and snorted coldly. Finally, he said unhappily: "Meizu has always been Meizu. Since more than ten years ago, Meizu has been the first company to make smart phones. Do you still have to rely on the breath of others to survive now?"
Li Nan looked at his own Chairman. Although he wanted to continue to persuade the chairman, he finally closed his mouth when he looked at the other party''s bad face.
As the mobile phone product manager this time, Li Nan also clearly knows that if the product design, production and sales fail this time, someone will eventually carry the pot.
The person who carries the pot is likely to be himself in the end.
A few days after the meeting, shortly before the new year, Huang Zhang received a resignation letter in the office of Meizu chairman.
As a product manager, Li Nan voluntarily resigned and left Meizu.
Huang Zhang looked at the resignation letter submitted by the veteran who had followed him for many years, with a touch of sadness in his eyes.
Meizu was going to rise. This is another extinction. This time, if Meizu wants to really rise, it must rely on a strong supply chain manufacturer.
Huang Zhang himself is a very good face person. Although he hopes to return to Tianyu Huateng faction, he can''t keep his face.
At the end of the year, Tianyu company also started this summary meeting. This year''s Tianyu company can be said to have won a great victory.
After all, this year''s peak mobile phone has a very considerable victory in the world. Even Samsung mobile phone has no room to fight back in front of the peak mobile phone.
In addition, the newly launched system TOS is being accepted by many international users, which also makes Tianyu''s mobile phones have a lot of user identity in the world.
This year''s peak mobile phone has very proud achievements in the world, and the other two brands have also achieved very good and excellent results.
"The sales performance of peak mobile phones this year is very excellent. The sales volume in China has exceeded 35 million units, while the sales volume in the world has successfully exceeded 55 million units. The total sales volume of this year has exceeded 90 million units!"
"The sales volume of 90 million units this year has increased by nearly 10% compared with 82 million units last year!"
Lu Weibing, with a serious tone, explained in detail the achievements of this year''s peak mobile phone to the senior management of the company.
For a long time, the peak mobile phone has been taking the high-end flagship route, and the enemies are important brands in the markets of developed countries.
The growth of peak mobile phones this year is still much lower than that of peak mobile phones last year, but it is undeniable that peak mobile phones are indeed much more successful than last year.
After all, TOS entered the entire international market and was suspected and resisted by some users. As a result, the sales volume of mobile phones in the first half of the year was not as high as expected, and there was a decline compared with last year.
Until the new TOS system was supported by users all over the world, it really reversed the adverse trend.
In addition, in the later stage, other domestic mobile phone manufacturers entered the international market and seized the share of the international market one after another, resulting in a partial reduction in the sales volume of mobile phones at the peak in the later stage.
If the peak mobile phone can maintain its original achievements and has a certain amount of breakthroughs, this mobile phone has been regarded as a success.
In addition, the official launch of the sixth generation series of peak mobile phones has also made many international users realize that China''s mobile phones also have a good standard, and also made many international users really put peak mobile phones into the same echelon as apple and Samsung for comparison.
"The peak mobile phone in the future will be based on building a higher-end mobile phone like Samsung to meet the flagship experience of more users, and we will bring some domestic friendly brands to the world! So as to develop more product lines and promote products, which is conducive to better development!"
The future development route of peak mobile phone is very clear. First, peak mobile phone should still firmly sit in the position of high-end flagship and strive to pull Samsung and apple down.
On the other hand, it is necessary to develop more product lines, and distribute more products to the low and middle end markets in developed countries, and these products can transfer some machines from other commercial brands.
After Lu Weibing announced the achievements of the peak mobile phone, what needs to be announced is another very popular brand pioneer mobile phone.
Pioneer mobile phones have always focused on cost performance, which has been liked by many users in China and many markets such as South Asia, Latin America and Africa.
However, this year''s pioneer mobile phones were also affected by TOS in the first half of the year. Fortunately, this impact is not as big as that of peak mobile phones. Users in other markets can accept it, which also makes the loss less.
Coupled with the ultra-high cost performance of the X20 model and increased advertising in various markets, the X20 series has achieved very high sales.
"The sales volume of our pioneer mobile phones in China this year is about 50 million, which is 9% lower than that of domestic mobile phones last year!"
This year''s pioneer mobile phone sales in China are lower than in the past.
Of course, this has a certain relationship with the domestic mobile phone market. This year, the domestic mobile phone market began to make full efforts. Major brands began to do cost-effective super, which was threatened to make the total sales of mobile phones lower than last year.
Iqoo, glory, red rice. These cost-effective brands have used their full strength to compete for the domestic market, making the advantage of today''s pioneer mobile phones smaller and smaller.
"However, compared with the domestic sales, the international sales have been significantly improved. This year, we have expanded the markets in Latin America and Africa, and started some sales pilot in northern Europe."
"First of all, in the South Asian market, our mobile phone sales have reached 45 million units, ranking second only to the shipment of 60 million rice mobile phones."
"Among the markets in other regions, our sales volume has reached a total of 45 million units."
Although the competition from other brands in the domestic mobile phone market has reduced the share of mobile phones, in the international market, pioneer mobile phones occupy more positions in more markets by virtue of the ultimate cost performance.
Especially in the South Asian market, the shipments of pioneer mobile phones last year were only 25 million, accounting for only about 12.5% of the market in the whole South Asian region. The rice company has a 30% shipment with an amazing shipment of 60 million units.
This year, the mobile phone shipment in the South Asian market exceeded 45 million units, accounting for 22.5% of the mobile phone market in the whole South Asian mobile phone market.
As for the shipments of zheni, the sub brand of green factory, there are only 20 million units, accounting for only 10% of the market.
At present, the domestic mobile phone brands in the South Asian market account for 62.5% of the whole South Asian market, which can be regarded as having a certain control.
"This year, the total shipment of our pioneer mobile phones has also reached 140 million mobile phones, an increase of 13% compared with last year, which can be said to be very excellent!"
"In the future, our pioneer mobile phones will firmly grasp the advantage of cost performance and strive to deliver better products to users!"
Although this year''s pioneer mobile phones have reduced their market share in the domestic market, their share in the international market is getting heavier and heavier, which also provides Tianyu company with a lot of mobile phone shipments.
The pioneer mobile phone is to build the cost performance to the end, so that more users can feel the fun brought by technology.
After announcing the shipment of pioneer mobile phones, another brand of the company, dianyan mobile phone, came immediately.
Dianyan mobile phone has changed a lot this year. In order to really impact the high-end market, it has added under screen and under mirror camera technology to the mobile phone.
And this time also successfully entered the European and American markets, so that more European and American female users know such a new brand, and achieved certain sales at the same time.
"This time, our mobile phone sales in China are only about 40 million, down about 10% compared with last year, but our mobile phone reputation is the best in the whole market!"
"This year, our dianyan mobile phones have officially entered the whole international market, and have been highly praised by users in Europe and America and other international markets. About 20 million dianyan mobile phones have been sold and shipped in Europe and America!"
He Li very seriously announced the achievements of her brand to the top management of the company.
Dianyan mobile phone has always been a mobile phone that domestic female users pay more attention to, and has a good reputation. This year is also this brand, which has an impact on the international market.
As for the achievements, they are neither success nor failure. After all, such achievements are very consistent with the positioning of the brand.
This year, the green factory findx2 series also impacted the international market. The sales volume in the whole international market is only a mere 3 million units. Compared with that, dianyan is even a victory.
However, there is still a certain gap between the two mobile phones. Dianyan mobile phone was officially launched in August, and it has been sold for five months. At the same time, coupled with the blessing and promotion of peak mobile phones, it is natural that it has achieved better results than the green factory mobile phone that has been on the market for only about a month.
In a word, this time''s dianyan mobile phone has officially stepped into the first step of entering the international market, and it will have more development potential in the future.
"I don''t know if our company''s shipment will surpass Samsung this year?"
As a public relations manager, Luo hammer is more concerned about whether his company can really surpass Samsung this time. After all, the achievements of the three brands this year are very good.
Among the three brands, the shipment volume of peak mobile phones reached 90 million, the total shipment volume of pioneer mobile phones reached 140 million, and the shipment volume of dianyan mobile phones reached 60 million.
In this way, the total shipments of the three brands are also very close to 300 million units. Such achievements can be said to have a great opportunity to surpass Samsung.
However, the final results still need to wait until the statistics of special institutions to really know whether to surpass Samsung.
If the shipment of Samsung mobile phones is surpassed by its own company this time, the company can take advantage of this opportunity to go to a higher level, and it will certainly become a new overlord in the mobile phone industry at that time.
"Don''t worry, I''m sure I can surpass Samsung in the past two years, and then a new era will open!"
Tong Hao is full of confidence in Tianyu company. In his opinion, his company now has very good strength. There is no problem to surpass Samsung.
In mid January, the world''s most famous statistical organization also announced the ranking of shipments in the global mobile phone market in 2018.
Such a list also attracts the attention of many mobile phone users. After all, this time''s achievements focus on the changes in the whole mobile phone industry.
With the release of the list of global mobile phone shipments, the whole country was completely boiling in an instant.
The results of the list released this time can be said to make Chinese mobile phone companies proud.
Naturally, Tianyu company ranks first. With a shipment of 292 million units, it has successfully surpassed Samsung and become the mobile phone company with the largest global shipment in the mobile phone industry
As for Samsung, which previously ranked first, after the siege of the domestic mobile phone industry, its sales fell directly from 255 million units last year to 200 million units. Such a result was even lower than that of its old rival Apple and directly fell to third place.
Naturally, apple ranks second. Apple has an absolutely independent ecology and very loyal users. This year, Apple''s global shipments reached 218 million units.
Although the performance is slightly lower than last year, apple is still the best selling mobile phone brand in terms of single product sales.
In particular, the total sales of last year''s iPhone 9 also exceeded 100 million this year, which other mobile phone brands can''t do at all.
After all, apple basically doesn''t launch many mobile phones every year, but the sales volume can surpass many mobile phone manufacturers. It can be seen that Apple has very good strength.
As for Samsung, it has slipped to the third place, not only to the third place, but behind him are still two Chinese mobile phone manufacturers chasing after him.
As Huawei, which has landed the longest in the domestic mobile phone market, this year''s mobile phone performance is very successful, and the sales volume of mobile phones has successfully exceeded 195 million, which is closer and closer to Samsung.
According to Huawei''s annual growth, it is possible that next year or later, it may officially surpass Samsung and become the third mobile phone company in the world.
In addition to Huawei, the rice company ranked fifth last year. Last year, the rice company carried out the fifth round of financing, had a lot of funds, and successfully entered the European and American markets.
Although the domestic sales volume of Rice''s mobile phones has not reached the top four standards, it has a very good level in the international market and has an ultra-high cost performance, making the sales volume of rice mobile phones break from 140 million to 160 million a year ago.
Behind the rice company is the green factory. This time, relying on its own sub brands zheni and Yijia, as well as its latest flagship products, the green market has successfully reached 137 million units in global sales.
It has officially become the sixth mobile phone manufacturer in the world. Therefore, four Chinese companies are among the top six mobile phone manufacturers in the world.
Netizens are very excited to get such news. After all, the total shipment of domestic mobile phone brands has basically reached more than 63% of the global mobile phone market.
This means that the domestic mobile phone market will have a wider world, and international users will be more inclined to domestic mobile phone brands.