As an online mobile phone brand released by blue factory last year, iqoo, a brand-new brand, has gained the attention of many users. In the eyes of most users, the establishment of this brand is also a success.
The most interesting thing about this press conference is Song Wei, the keynote speaker of this press conference and the product manager of iqoo brand.
After all, in the whole mobile phone circle, the number of your product managers is still very small, and Song Wei is wearing a short skirt today, which can attract the attention of most users.
Even the popularity of the mobile phone released this time was robbed by the product manager.
This also makes many mobile phone manufacturers start to think about whether they should consider better ways to obtain higher popularity for their company''s brand.
"Welcome to this product launch! On this launch, we will release the new iqoo3 and Neo series!"
Song Wei looked at such excited users offline and couldn''t wait to announce the protagonist of the press conference directly.
The mobile phones released this time include the digital series for rice mobile phones and the Neo series for the flagship series of mihong mobile phones.
Iqoo, as a main online cost-effective product, has focused on rice.
In order to obtain a certain market share, he must do so. He must use the most limited time to obtain more markets, and the best way to seize the mobile phone market of friends is to fight with wounded people directly.
"This time, iqoo3 we released is a very comprehensive and game oriented mobile phone. This time, we have also made a lot of designs for the appearance of our mobile phone!"
As soon as Song Wei finished speaking, the screen behind her began to play the rendering of the mobile phone this time.
Iqoo is a mobile phone focusing on games. The first mobile phone of iqoo is relatively game oriented.
The appearance design of this mobile phone is very in line with the design of ordinary mobile phones. The camera adopts the design concept of central arrangement, which looks more in line with daily use.
This means that today''s design team hopes to turn this mobile phone from a game oriented mobile phone to a bucket mobile phone with a comprehensive level of partial gaming.
From the rendering this time, the appearance of the mobile phone this time is very common. The mobile phone has three colors: black, white and blue.
The rear camera adopts the most mainstream three cameras this year, and the front screen adopts the hole digging in the upper left corner. The hole digging looks a little smaller than the mainstream mobile phone.
"This time, we have done a lot of design for the appearance of our iqoo3 mobile phone. Now the thickness of our body is only 7.9 mm, and the weight of the body is only 188 g. whether you hold it horizontally or vertically, you will have a good hand feel."
Song Wei is still very confident in the company''s new mobile phone products. The design of this mobile phone is very load-bearing and consumers are used to it.
This means that this phone will be very comfortable to use.
"This time, we adopted an OLED screen customized by liangyin company on the mobile phone. The power consumption ratio of this screen is 20% lower than that of the mainstream screen on the market, which means that this screen is more power-saving!"
"Moreover, this top screen supports 1080p HD + resolution, 120 Hz refresh rate and 480 Hz touch sampling rate, supports color temperature sensing, DC dimming, and can reach 1100 nits in peak brightness."
Song Wei introduced this screen to all users with a smile. It can be said that this screen is a top screen in the whole market.
Of course, this mainly depends on the strength of liangyin company. Now liangyin company has completely replaced SamSung company and become the main supply chain manufacturer of domestic mobile phone manufacturers'' screens.
According to relevant statistics, more than 60% of OLED screens in China are from liangyin company, while 40% of LCD screens are from liangyin company.
Relying on its high-quality screen, liangyin company occupies more than half of the screen supply chain of domestic mobile phone manufacturers.
At the same time, even companies like apple are considering cooperating with liangyin company to obtain higher quality screens and meet the high quality of their mobile phones.
The suppliers of a series of factions of Tianyu Huateng have gradually been recognized by domestic mobile phone manufacturers. High quality and cheap supply chain components are needed by all mobile phone manufacturers.
"This time, we have also done a lot of optimization on the screen. First, we have adopted the pressure sensing operation. Users can specify an area on the screen. When pressing in this screen area, there will be a custom specified operation!"
Of course, as a game oriented mobile phone, this mobile phone has also been upgraded in terms of games. In order to be more in line with the favorite of game players, the push bar function by screen still needs to be available.
Of course, more mobile phones will realize pressure sensitive buttons in this regard in the future.
"Of course, a very full-featured mobile phone needs a strong screen and a strong kernel!"
After introducing the screen adopted this time, we will introduce the most important SOC of the mobile phone this time.
After all, the processor of a mobile phone has certain factors in the mobile phone. Although the mobile phone processor is only a part of the mobile phone hardware, it can represent the real level of a mobile phone.
Processor chips are related to all aspects of mobile phones, just like a person''s brain.
The processor chip maintains a certain operation, which can be related to the algorithm of the screen, the algorithm of taking pictures, and even charging.
Now some users feel that they can''t just look at the processor when buying a mobile phone, but the processor determines the real level of the mobile phone.
The processor chip is the brain of the mobile phone. It can determine how high the other hardware of the mobile phone can reach.
Take the mobile camera processor for example. A top processor chip equipped with a 12 bottom sensor is certainly more powerful than an entry-level processor equipped with an 11.76 sensor.
"This time we use the Huateng g860 processor chip, and there is no doubt about its performance!"
This time, the processor adopted by iqoo3 is still the flagship processor of Huateng. Compared with the processors of Huateng in recent years, the output of chips has also been improved, so that the high-end G8 series processors have also begun to be taken away.
This also allows many manufacturers to use this flagship processor on their mobile phones, which is cheaper than Qualcomm fire dragon.
Although the GPU level of Qualcomm fire dragon''s processor is better than that of other mobile phone manufacturers, Huateng''s processor chip is still not inferior to Qualcomm fire dragon, and has vaguely reached the level of Qualcomm fire dragon in terms of comprehensive level.
"This time, the processor chip has extremely strong performance. Similarly, we have brought it an external independent display chip and adopted the latest iron triangle mode!"
"Lpddr5 + ufs3.0 + Huateng g860, the new iron triangle level makes the iqoo3 performance score reach..."
Song Wei''s voice just fell. At this time, the screen behind her also showed the score of the mobile phone this time.
536506 points!
The achievement of 530000 really made a crowd of users burst into a burst of cheers.
After all, such scores are very good, not much worse than the peak mobile phone T4 series.
I have to say that iqoo has a very good level in performance release, and other manufacturers are still unable to compare with iqoo.
What level a processor chip can reach still needs to be polished and optimized by various mobile phone manufacturers. After all, the processor chip is only a platform.
It can reach the lowest limit for each mobile phone, and needs to be optimized and adapted to a higher level.
These jobs show the level of mobile phone manufacturers.
For example, the current MediaTek Tianxuan series, although the overall level is very good, the comprehensive performance has reached a certain standard, and even the price is much cheaper, some manufacturers are still unwilling to use MediaTek''s processor chips.
The main reason is that the processor chips of MediaTek are more difficult to polish than those of other manufacturers in terms of optimization and polishing, which requires a lot of personnel in subsequent adaptation and optimization.
If there are some optimization problems, it will also affect the reputation of a mobile phone. That is why although Tianxuan is good now, most mobile phone manufacturers are not willing to use it as a flagship processor chip.
Even if the strongest Tianxuan 830 of MediaTek this year, the price sold by rice company is only a mere 1999 yuan. It completely regards this processor chip as a mid-range chip.
Although MediaTek''s top chips are not liked by manufacturers, this year''s MediaTek Tianxuan 730 has a good level in the thousand yuan machine market, and even robbed many markets of Huateng and Qualcomm.
"In addition to such strong performance, this time our mobile phone is equipped with 4200 Ma battery and 120W wired charging, which can fully charge the mobile phone in 17 minutes!"
After introducing the screen and the core processor chip of the mobile phone, it is the biggest selling point of the mobile phone and the most expected aspect of all users.
120W wired charging, 17 minutes to fully charge the phone.
With the full exposure of such parameters, users on the scene also burst into a burst of cheers.
After all, the level of wired charging speed is too strong. Even some users feel that with this selling point, the overall quality of this mobile phone has been improved to a very large level.
However, with such a strong wired charging, iqoo3 does not add wireless charging. After all, with such a strong wired charging, all wireless charging is basically chicken ribs.
Mobile phone manufacturers can put the cost of wireless charging elsewhere.
"Of course, in terms of photography, we used Sony''s imx566 sensor this time. This sensor has a bottom of 11.73 and supports 4-in-1 synthetic photography of 48 million pixels. Of course, in addition to this main camera, this sensor is also used in wide-angle lens, which can support 48 million pixels and 123 degrees of wide-angle photography."
Song Wei''s voice has just dropped. At this time, the users who are watching the live broadcast are also completely stupid. They didn''t expect that this time they took photos with two main cameras.
Although one main camera can''t compare with other flagship phones, the sum of two main cameras can completely compare with some flagship phones.
"And this time we have added an 8 megapixel periscope telephoto lens that supports triple optical zoom. This time, our three cameras have IOS optical anti shake!"
Song Wei is very confident about taking photos of her mobile phone this time. After all, the three cameras this time belong to powerful cameras, and all three cameras use optical anti shake.
It''s amazing to use optical anti shake in the full focus section. For example, only the main camera of rice mobile phone has used optical anti shake for a long time, while the z30pro of rice red mobile phone has not used optical anti shake at all.
Even after saying these words, the screen behind me also played a very powerful motorcycle video shooting by iqoo3 mobile phone.
In the video, the mobile phone is bound to the motorcycle for video shooting, and there is basically no shaking in the shooting results.
"I am responsible for shaking, it is responsible for stability, iqoo3 photography is such hard power!"
After the video was played, Song Wei calmly introduced the camera level of their mobile phones to the users very seriously.
The users who are watching the press conference at this time have completely exploded.
I''m responsible for shaking, it''s responsible for stability!
What is the word of tiger and wolf?
"I''ll go and start racing when I don''t pay attention!"
"Worthy of thighs, people are beautiful and drive well!"
"With such a sentence from the other party alone, I will buy this mobile phone!"
Obviously, such a sentence has completely blown up the whole live studio.
At the same time, many users believe that the fragments of this press conference can become a stem in the mobile phone circle.
"Our mobile phone is equipped with NFC function. It also retains the 3.5mm headphone hole and has dual speakers!"
"Of course, besides, this time our mobile phone is equipped with a dual z-axis motor. The shock is very strong, just to shock you!"
Song Wei introduced the four main parameters of the mobile phone, and did not forget to introduce other powerful parts of her mobile phone in the future.
However, due to the rapid departure just now, today''s users who are watching the live broadcast feel that everything they say is like driving.
After introducing these parameters, all users feel that the level of this mobile phone is very good. It is a very comprehensive game. Compared with the rice mobile phone 9 released a few days ago, the mobile phone is almost the same level.
Of course, mihong mobile phone z30pro is not the opponent of iqoo3 released this time.
Of course, now users are more looking forward to the mobile phone price this time. After all, putting aside the price and talking about configuration, they are playing hooligans.
"This time, our iqoo3 has two different configurations of 8 + 128 and 8 + 256, and the price of 8 + 128 mobile phone is..."
After announcing the mobile phone configuration this time, Song Wei can''t wait to announce the mobile phone price this time.
Soon the price of 3498 appeared on the screen.
The on-site users also cheered at the price. Of course, some users can see that this iqoo is aimed at Rice mobile phone 9.
After all, the price of rice mobile phone 9 is 3499, and now iqoo is only one yuan cheaper than rice mobile phone 9.
Discerning people can see the ambition of iqoo this time. This time, I''m afraid I want to turn the rice.
"Of course, in order for more users to enjoy iqoo, this time the price of our mobile phone will be reduced by 200, starting from 3298, and the price of 8 + 256g is 3498 yuan, and all support 12 periods of interest free!"
This time, Song Wei was determined to seize the market. After announcing the original price, she reduced it by 200 and offered 12 interest free offers to attract more users.
This time it seems that he is going to beat Rice''s mobile phone 9 down.
"There''s a fight!"
Tong Hao. He is also watching the press conference of friends and businessmen. He feels very interesting about the pricing of friends and businessmen this time.
It seems that in May this year, all mobile phone manufacturers have completely gathered strength and want to win more market share from other mobile phone manufacturers.
"In addition to our digital series this time, we also released a new Neo series!"
Now that iqoo has begun to fully benchmark rice company and digital series to benchmark rice mobile phone digital series, a new series like Neo is naturally the z30pro of benchmark rice red mobile phone.
After all, with the development of economy, 2000 yuan to 3000 yuan has become the main price range for many users.
According to statistics, the number of domestic users who bought mobile phones at the price of 2000-3000 yuan reached an alarming 29% last year, while the number of users who bought mobile phones at the price of 3000-4000 yuan. Only 14% of the above mobile phone users, and only 10% of the mobile phones above 4000 yuan.
21% of the users who buy less than 1000 yuan and 26% of the users who buy 1000 to 2000 yuan.
From such statistics, the price of 1000 yuan to 3000 yuan. The market share has reached 55%, and the market share below 3000 yuan has even reached an amazing 76%.
However, from the comprehensive data, the market share of models above 3000 yuan is increasing day by day. Compared with 15% of the previous year, it has risen to 24% last year.
It is estimated that with the improvement of people''s income level, this proportion will increase year by year.
But there is no doubt that no matter how it increases year by year, the price range that people pay most attention to is 1500-3000 yuan.
This is also the price range most concerned by major manufacturers, and each real fragrance machine basically appears in this price range.
Iqoo, mihong, glory and pioneer are now the four major cost-effective manufacturers in China, and their main battlefield is in this price range.
"Neo, as a new series, has a good nature. Next, I''ll bring you a new iqooneo!"
Song Wei still attaches great importance to her new series. In his opinion, this new series can bring more sales to the company. After all, its price range is relatively low, which can naturally attract countless users.
As the voice just fell, a new way of mobile film and video appeared in the public''s field of vision.