With the pressure of Samsung and dianyan, the scheduled press conference was cancelled in Yijia.
After all, this time, the level of one plus mobile phone 3 can''t be compared with these two brands of mobile phones. Holding a press conference now is simply humiliating.
At the end of July, Yijia mobile phone 3 officially logged into the Oujia mall. This time, Yijia chose a low-key way to show itself and a way to reduce the price to obtain more sales.
This time, in order to show a certain cost performance, the one plus mobile phone 3 chose to lower the price to the starting price of 3499 yuan.
Use this price to get more consumer recognition, so as to obtain better sales.
July and August is a relatively quiet month. All mobile phone manufacturers are accumulating strength and preparing for mobile phone competition in the second half of the year.
After all, the second half of the year is a good time for all mobile phones to really compete, and all mobile phone manufacturers have certain ambitions and want to get good enough results in this witness.
Now is also the time when the mobile phone era changes. Communication technology has been greatly changed, and the original 4G mobile phone market has begun to turn to 5g mobile phone market.
Manufacturers are thinking about releasing their own 5g mobile phones to gain market position.
Of course, among many manufacturers, the only one who does not consider 5g mobile phones should be apple.
After all, Apple has not really mastered 5g communication technology, nor has it been authorized by any communication technology company.
This makes apple very sad now. After all, they have a stalemate with Qualcomm, which makes them unable to get the technical support of 5g network.
Just when Apple was at a loss, a newly established communication company found apple.
Tianxin company, this is a very young company, and behind him is Tong Hao, the big boss of Tianyu.
Although the communication technology company has only been established for two years, it has developed very rapidly in the past two years. Of course, Tong Hao, the boss behind the scenes, has not injected less capital into the company.
Basically, this communication company needs to spend nearly billions of money every year to develop new communication technologies.
With continuous investment, this new communication technology company has mastered more than 32% of the global 5g technology patents in such a short time, becoming the second communication technology company in the world.
This time I came to the United States to cooperate more deeply with apple.
After all, today''s apple is at a standstill and has no real strength to develop 5g technology.
I specially chose to cooperate with apple before August in order to delay some time so that the next generation of works released by Apple can not use 5g baseband chip.
Apple began to produce mobile phones in June this year. Even now Apple has obtained 5g baseband chip, it can not be used in mobile phones.
Anyway, apple uses less than 5g baseband this year. Next year, Apple will consider settling with Qualcomm to obtain 5g baseband technology.
Instead of letting Qualcomm rob the business this time, it''s better for Tianxin to do it by itself.
After all, the current company has a very large investment, but there is no real source of income, which is quite abnormal for the development of the company.
It is also a feasible direction for the development of the company to obtain a certain source of income by selling 5g baseband chips.
After all, if Apple doesn''t cooperate with its own company, it will eventually cooperate with Qualcomm. Qualcomm and apple are among the best companies in the world. If the two companies cooperate, I''m afraid the image will be something Tong Hao doesn''t want to see.
Cook hesitated a little after learning about the arrival of Tianxin company, and finally chose to negotiate with the other party.
After all, 5g technology is now an irreversible communication technology.
For a long time, Apple has been criticized by many people in terms of communication.
After all, the signal of Apple''s mobile phone is far worse than other mobile phones.
Especially after apple and Qualcomm completely turned over the years, apple can''t use Qualcomm''s baseband, which makes Apple have no advantages in communication technology.
Now, the arrival of Tianxin company is just a timely help to apple.
"Tianxin company is a well-known communication technology company in the world. We have more than 30% of 5g patented technology in the world and have very strong communication strength."
This time, Cheng Peng, general manager of Tianxin, came to apple.
Cheng Peng was originally the deputy general manager of Qualcomm. Later, he was excluded by communication executives and shareholders. Finally, he left Qualcomm and joined Tianxin company and became the general manager of Tianxin company.
This person not only has a professional technical level, but also has a very good vision in communication technology. Taking him as the general manager of the company is conducive to the development of the company.
Cook listened to what the other party said and looked at the relevant baseband chip data handed over by the other party. At this time, his face also showed a look of hesitation.
Tianxin X10 chip, which is the first generation plug-in baseband chip of Tianxin company, can successfully connect the mobile phone to the 5g network, and also adds the millimeter wave reception mode.
5g communication at home and abroad is actually different. Foreign countries basically connect the network according to millimeter wave, and this chip can be connected to 5g network both in China and internationally.
Now this processor chip is a very good choice for apple.
In terms of the overall level, it is not much worse than the X50 baseband recently released by Qualcomm. Moreover, this chip is relatively cheap this time.
The price of 5g baseband chips released by companies like Qualcomm basically reached nearly $30.
This time, the price of baseband chip is very favorable, and the price of each baseband chip is only $20.
Compared with Qualcomm''s baseband chip, it is 23 cheaper.
Now, the relationship between apple and Qualcomm is very stiff. Even if Apple can talk about the need for cooperation with Qualcomm, it basically needs to make some compensation.
To the original time and space of apple and Gao Tongxu and him, but they accompanied him for almost several billion, which is unacceptable to apple.
Not only did he lose money, but his face was swollen by Qualcomm, which was not what cook wanted to see.
And now this new 5g baseband chip really meets the needs of apple, and cook is also very satisfied with this 5g baseband chip.
However, cook is also worried about being strangled by the other party, and even afraid that the other party will not continue to supply himself after the other party talks about cooperation.
"We are still very excited about the cooperation you said, but we still have some concerns. We don''t know how much the chip output of your company is a year!"
Cook did not directly promise each other, but wanted to know the output of 5g baseband chips produced by the other party first, so that he could make his own decision.
According to the current annual release of Apple''s mobile phones, the hot sales period of each generation of mobile phones is almost two years.
The iPhone x released last year is even better. After the next generation of iPhone 11 comes out, it will be sold for another year.
The total sales volume of the next generation products in the past two years has basically reached more than 100 million, and Apple also needs enough 5g baseband chips to meet the output of its products.
"We produce such chips jointly with Huateng semiconductor company. Because the chip manufacturing process is relatively simple, we can produce nearly more than 200 million chips a year."
Cheng Peng looked forward to each other''s face and said the current output of his company. Of course, the so-called output of 200 million is only a conservative estimate.
According to the current level of the company, it is much simpler to produce such baseband chips than mobile phone processor chips.
The baseband chip itself is a part of the mobile phone processor, and even its volume is not as large as that of the mobile phone processor chip.
Now, Huateng has expanded many production lines, and there has been overcapacity in the production of processor chips. It is also very easy to produce more baseband chips.
More than 200 million!
Cook secretly rejoiced. It was obvious that he had an idea now. After all, in his opinion, this was a good opportunity.
"We apple are also looking forward to cooperating with you. Of course, we Apple need at least 200 million baseband chips every year. If you are willing, we are willing to sign a three-year supply agreement with you!"
Cook still attaches great importance to 5g baseband chips. Now he even wants to directly spend a lot of money to buy so many 5g baseband chips.
Signing the contract for such a long time is also to ensure the interests of Apple''s mobile phones. In Cook''s view, almost 200 million baseband chips are needed every year, which is to enable apple to better realize the advantages of communication technology.
Three years, say long or short, and at least 200 million supplies a year can make apple not get stuck.
Every year, there are 200 million baseband chips with a total revenue of US $4 billion. Excluding production costs and scientific research, telecom companies can earn nearly US $1 billion a year. The total revenue of US $1 billion can make the company develop faster.
This time, apple directly wants to sign a three-year contract, which is a very good thing for Tianxin company.
"Three years is not to say no, but it is possible that our chips will be delivered in several batches. I wonder if your company is willing!"
Cheng Peng looked at cook in front of him and said with a trace of expectation to cook now. Obviously, this cooperation is obviously conducive to better communication between the two sides.
However, the supply of chips this time still needs to be supplied in batches according to the output produced by Huateng company.
Cook is a must for the current chip. After all, apple can''t wait for its pig teammates to produce 5g technology. Now if it doesn''t produce 5g technology mobile phones, I''m afraid it will be replaced by other manufacturers at that time.
And now Tianxin company is just a timely help, giving apple a chance to compete with other friends again.
"Of course, we apple are very happy because we have such partners. I also hope our cooperation will be further in the future."
Cook doesn''t have much opinion on this. After all, he now needs a communication company that can really help him.
Now the X10 baseband chip of Tianxin communication company is simply the best baseband chip they need. With such baseband chip, apple can use 5g technology for the first time in next year''s mobile phone.
It can be said that the two companies need their own technologies. Now Tianxin needs more funds to develop communication technology.
As buyers of baseband chips, Apple needs communication technology, and they don''t need money.
The cooperation between the two companies can be said to be complementary to each other, but also a win-win cooperation.
Cheng Peng officially signed a cooperation agreement with apple, and this time the cooperation agreement was signed for three years.
After completing this cooperation with apple, Cheng Peng couldn''t wait to return to China with his team. He wanted to tell his big boss such news.
On the other side, Huateng company is also making technological breakthroughs.
As a top manufacturer in the semiconductor industry, Huateng wants to successfully break through the technology to the five nanometer process.
5nm is a very big threshold, which is also the most sought new process in the semiconductor industry.
Now Samsung and TSMC, the top semiconductor companies, are frantically exploring the new process of 5 nm.
As the current Huateng company, it is also frantically exploring.
"We just got the latest news. It seems that TSMC has been able to produce processor chips with 5-nm process, but the yield is relatively low!"
Zhang Rujin is full of resentment towards his former employer. As for TSMC''s technology, he wants to catch up crazily.
Now, Huateng company is also starting to make technological breakthroughs. It is expected that it will be able to produce processor chips with 5-nm process next year, and all processor chips will be fully realized at the level of 5-nm by the end of 2020.
"It seems that next year is still a processor chip with seven nanometer technology, but I heard that you have made a technological breakthrough this time. I don''t know where the breakthrough is!"
Tong Hao now also came to Huateng company. Now he is more looking forward to how many technological breakthroughs the other party has this time.
This time I came to Huateng company, I mainly wanted to see the first generation integrated processor chip newly developed by the other party.
Although 5g mobile phones have appeared, everyone knows that 5g processor chips are basically plug-in baseband chips.
The plug-in processor chip is a little worse than the current integrated processor chip.
First, plug-in chips will occupy a certain space, which will affect the internal space of the mobile phone, which is not a good thing for a mobile phone.
After all, the current space in the mobile phone is an inch of land and an inch of money. It can leave enough space and make the mobile phone have better room to play.
Moreover, the plug-in chip should give a separate power, so that the power consumption of the mobile phone will also be a headache.
At the same time, the plug-in chip does not support dual card standby 5g, and only supports single card 5g applications.
Of course, the last point is that different people have different opinions.
However, the shift from plug-in to centralized is the development trend of mobile phones, which is very certain by all mobile phone manufacturers.
"This time, the integrated processor chip of Huateng g760 is produced. Of course, this time, we have also made some improvements to this chip!"
"This time, we still use the 4 + 4 CPU architecture, but this time, one of the four A76 cores we use has been upgraded from 2.4GHz to 2.65ghz, and the other four small A55 cores have been upgraded from 1.8GHz to 1.85ghz."
Although this processing movement is the continuation of the Huateng g760, even if the architecture is also a 4 + 4 core architecture, increasing the frequency of a large core with dominant frequency makes the CPU performance stronger.
It can also be said that this time the processor chip is actually a 1 + 3 + 4 architecture.
Of course, the architecture of increasing the frequency will improve the performance of the mobile phone to a certain level, but the power consumption and heating will be improved.
Fortunately, Huateng''s second-generation 7 nm process is used this time, so that the power consumption and heating of the mobile phone are not much different from the original g760.
"This time, we still use the original GPU and ISP in terms of GPU and ISP, but we have improved the AI computing power by nearly 30% in terms of DSP!"
This time, the latest integrated processor chip, to be honest, also contains a little toothpaste squeezing. After all, this time, the processor chip adopts the original module in GPU and ISP.
The CPU is slightly super frequency magic change, and the improvement of DSP is basically not obvious.
This time, Huateng showed the characteristics of the toothpaste factory very real. Even Intel would praise each other for learning well when seeing the processor chip launched by Huateng this time.
"This processor chip is called Huateng g770 processor chip. It can also achieve about 340000 in the running points of the tested engineering machine. If it is specially optimized, it should reach 350000 or even 360000!"
Of course, due to the magic change of CPU, the processor chip of this mobile phone has also increased from about 300000 to 340000.
Of course, if the model is adapted in the later stage, this processor chip can basically achieve 350000 to 360000.
"I think the name of the processor this time is a little bad. Since it still continues the processor of Huateng g760, how can it be regarded as a new generation of processor?"
Tong Hao is not satisfied with the naming of the processor this time. After all, this processor chip is not the so-called real replacement.
Zhang Rujin heard what his chairman said and had no objection. After all, to tell the truth, this processor chip is the revision of g760.
"This processor chip is called Huateng g765!"
After thinking, Tang Hao finally gave this new processor chip a new name.