Less than half an hour after the press conference, five people sat in a small conference room outside the president''s office of a large enterprise in Japan. These five persons are the president of the group, vice president of sales, vice president and President of the Research Institute, vice president of the Research Institute and general manager of the computer business department.


    They either looked at the ceiling or closed their eyes, ignoring the secretary who was cooking tea. They all sat on their sofas and said nothing to each other.


    The vice president of purchasing came in and folded his body into 90 degrees. "I''m sorry I''m late."


    The president sitting in the chair opened his eyes, "please sit down. This is an interim meeting. It''s not too late. "


    Immediately to the point, "just received the news, Chongshi group launched TFT-LCD screen, and it has always acted in a consistent style: when the new product is released, it is the time for the new product to be introduced to the market."


    "We have invested nearly $3 billion in research and development on TFT-LCD. Now we can only produce it in the laboratory. We still have a long way to go from industrialization."


    "I invite you to come today just to listen to your opinions and sum up your development strategies for the future."


    In addition to the president and vice president of the Research Institute, the other three were stunned.


    The news was too sudden.


    The vice president of sales asked in surprise, "how is it possible? STN and our time is almost the same. Looking at this, TFT should be put into operation at least half a year earlier than us. Six months of first mover advantage, we can''t catch up... President, are you sure this news is correct? "


    The president glanced at the dean of the Research Institute. The latter stood up and bowed, "sorry, our work has been delayed. The news is accurate. We have reliable sources of intelligence in our major competitors and major markets. "


    "Chongshi group has done a comprehensive job in confidentiality, so that we can''t grasp their progress, but it''s true that it has held a laptop product launch this morning. It was demonstrated at the meeting that this notebook has four new equipment, including zhosen4.0, zhosenoffice3.0, keyboard with little red hat and TFT-LCD screen, which are the most advanced technologies. "


    He was helpless. In xiangdao, he sent three technical intelligence personnel; In the special zone, he developed four technical intelligence personnel. In other enterprises, he often gains; Only rebirth here 85 years ago, there were some gains, but I haven''t got any since.


    He said bitterly, "we don''t even know when they began to study TFT. We didn''t know until this product launch that the research of TFT project was carried out in the Research Institute of the special zone."


    "On the way to Mr. President''s office after receiving the news, we two talked for a while. Now that Chongshi has been launched, let''s not worry. It''s not that we don''t launch it on time, but that we have to do it differently from rebirth. "


    The vice president glanced at him secretly and disagreed with him.


    It''s all your own saying. Where did I say a word?


    The vice president of sales immediately became interested, "how is it different?"


    The first mover advantage of the market is gone, and differences can catch up from behind; Chongshi rushes ahead and rushes out of a way. They can use differences to wait for opportunities to surpass.


    At this time, the president seemed to be full of confidence. His voice said loudly, "Chongshi group has always paid attention to product quality. If we do better than them in this regard, our products will be more popular and win back their market."


    "The ex factory price of their new notebook is $15000. If we announce that our TFT-LCD can be used for 50 years, it must be very competitive when this technology is not yet mature. Moreover, the price of our products can also be higher than theirs, which is to defeat them in the field they are good at. "


    This proposal was immediately approved by the vice president of sales, "yes, this is a good idea. If the price is exactly the same as theirs, Chongshi''s products using TFT are not our competitors at all. "


    The vice president of procurement seems to be aware of something wrong. He said uncertainly, "if the service life of TFT is extended to 50 years, it means that the quality of raw materials and components will be improved and the price will be increased accordingly; In this case, how much will the cost of TFT increase? Have you considered it? "


    The general manager of the computer business department said without hesitation, "this can adopt the forced mechanism. Our group is so large and there are so many suppliers. There are always suppliers who will accept our conditions... In addition, those who are unwilling to accept our conditions can interrupt their supply in other aspects... The vast majority of suppliers still depend on us to survive. "


    With good quality and low price, isn''t such a computer product exactly what he needs? Therefore, the dean''s proposal should be supported at the first time.


    The sales president also nodded, "indeed, there are few other ways for our products to defeat Chongshi group. Only here can we win by surprise."


    He has suffered for a long time.


    As long as the group and Chongshi have products, their own market will shrink step by step and have no resistance, which makes him have Chongshi phobia. Now that you have the opportunity to beat your opponent on a product, how can you not realize this dream opportunity and be proud?


    The vice president of purchasing still insisted on his own point of view, "I suggest that we consider this issue carefully and calculate it well. If we want to guarantee the service life of TFT in 50 years, how much cost needs to be increased, how much price the market can accept, and how much profit margin we have. "


    For both public and private, his suggestion is very rational.


    But in the ears of the president, vice president of sales and general manager of the business division, it turned out that he was shirking responsibility and didn''t want to work hard in this regard


    In the ensuing debate among the four, the president and vice president just listened without saying a word.


    After a long debate, the president looked at the vice president, "you haven''t said a word. What''s your opinion?"


    The latter looked at the dean and said very carefully, "I agree with extending the life span. However, we really should balance and calculate the ultimate interests and even the feasibility. "


    The president nodded and decided in a word, "don''t dispute this issue. Balance and decide the strategy according to the results. "


    At the beginning of the meeting, he fell into a debate, and he was also unhappy. "The products of Chongshi Group Research Institute have always been far ahead of their peers. We have to find a way to suppress them. Enterprises can''t, the government can always come forward. What does the research institute think about this? "


    The president understood, "the United States established a strategic alliance for semiconductor manufacturing technology in 87, which has a great exclusion effect on Chongshi Research Institute and terminated many of their cooperation projects. Since then, although Chongshi Research Institute has conducted independent research on these cooperation projects, the progress has slowed down a lot. "


    "If the Japanese countries on our island also set up some alliances, such as the LCD alliance, to secretly compete against rebirth, their research progress will slow down. This is our opportunity."


    The vice president shook his head slightly, "the United States has used our means to deal with rebirth, and the effect is not very obvious. The Semiconductor Alliance allows Chongshi Research Institute to only start its own stove in many projects, but their development is not slow, or faster than that of the United States. "


    "In some fields, they have blocked us for so long. As a result, our island Japan is still far ahead of them in the fields of machine tools, semiconductors, automobiles, steelmaking, household appliances and so on. The same is true. "


    As a pure technician, he disagreed with such means from his heart, so he said it with reason.


    The dean is not a fool. He sees it. The vice president does not agree with the previous forced mechanism, nor does he agree to use the power of the government to deal with Chongshi group.


    He looked a little ugly. "It''s always good to delay some time. During this time, we can surpass. If they do nothing, they will develop faster. In this situation, we have to create difficulties for them even if there are no difficulties. If we can stop it for a while, it will be a while. "


    "As far as I know, they have more than 30 technical cooperation in China, covering six aspects: machinery manufacturing, semiconductor research and liquid crystal; If the government issued a policy to prohibit those partners from continuing, their six research branches alone will not be completed on schedule. This is the opportunity for Japanese enterprises in our island! "


    The general manager of the business division immediately agreed, "yes. If the blockade is carried out, we will win a rare development time, and it is entirely possible to surpass them during this time. "


    This proposal was quickly decided by the president: urge the government to introduce its own restrictive measures for foreign technical cooperation


    The dean is responsible for the matters related to accounting.


    After the implementation of the forced back mechanism, suppliers complained, and many high-quality suppliers had to withdraw, resulting in twists and turns in their LCD production.


    What''s more, with the entry of TFT-LCD in the United States, the price of notebook computers fell sharply, making their LCD production line shut down and almost bought by the company of South rod country.


    These are the following words. I won''t mention them.