All industrial products of Chongshi group, except big petrochemical, are only technologically advanced. Naturally, in the aviation he looks at most, he should also keep an eye on the world''s most advanced level.


    Zhao Hanyuan knew his determination and didn''t stick to his opinions. He said he would go back and think about it and come up with a research plan. He knows long Jianhua''s attitude towards scientific research. From his point of view, it''s just to save initial R & D investment and practice by the way.


    Before he left, he said that he would immediately adjust personnel and set up three research groups to study large aircraft, helicopter and automobile engines respectively, so as to achieve specialization. At present, there are enough researchers in the engine to implement


    On the afternoon of January 24, 1991, Liu Shengnan came to long Jianhua''s office in the research institute with a small box. He said with a smile, "Long Sheng, here''s a gift for you."


    He stood up and walked over. "What''s so light?"


    She smiled. "LED lights."


    He tilted his mouth. "Such a small box should be some small lights."


    Liu Shengnan nodded, "I''m worthy of being an invention expert. I can see that. Yes, the first batch is in trial production, three small specifications. We have changed all the lights in 12 hotels, and now there are an endless stream of citizens going to visit. "


    "Those people wandering in the hall will affect the working order of the hotel. However, this has become a means for the hotel to attract tourists, and many customers come here with admiration. I inadvertently learned that the source of tourists increased by nearly 10% one week after the change of lights. "


    "With these hotels doing physical publicity, the orders for LED lights increased unexpectedly. Originally, the production of energy-saving lamps will be changed to production in two weeks. Now, we can only expand the production line to meet the market needs of LED lamps. "


    She has just returned from the United States. She personally saw the crowds of visitors to the three hotels in the United States, and heard some data from several hotels in Europe and two hotels in Japan. Now she is full of joy.


    Long Jianhua said with a smile, "your idea is really good. It directly opens up the market. In this way, the speed of developing the market is much faster. A good product is a good product. We also need to correctly guide customer needs. This is a good example. "


    Hearing the news was also full of joy. This is the product he led the research. It was beyond his expectation to successfully open the market so soon. Naturally, he was happy.


    The idea of selecting some representative hotels of the group as exhibition venues was put forward by Liu Shengnan. Originally, it was just the replacement of the hall. At the decision-making meeting of the committee, it was unanimously decided to change all the lights of the selected hotel into LED lights.


    Liu Shengnan said with a smile, "in view of this good momentum, we have decided to set up a factory in the mainland and the United States respectively to cover the corresponding market and squeeze the living space of latecomers."


    "In fact, this is also related to our advertising. It''s originally a high-end product. The advertising is also on the high-end media. In addition, our hotel is also high-end. It''s difficult to sell if it''s not high-end all the way down. "


    So far, there is only Chongshi group in the world that can industrialize the production of LED lamps. Even if you want to buy this patent, it will take some time. If you buy it back and adjust the existing production line, the fastest speed will be three months; If a new production line is built, it will take longer.


    Long Jianhua nodded, "it''s a good decision. We do not seek monopoly, but in fact, this is monopoly, technology monopoly. No one can say anything about us. "


    This is the first mover advantage of technology. Since we recognize patents, we should make full use of this advantage.


    I have no one, I have people. I have occupied a large number of markets and let my followers run behind.


    Liu Shengnan smiled, "monopoly is monopoly, whatever they say. We thought it would take at least half a year to recover the money we subsidized to the hotel; Now it seems that it can be recovered in up to three months. "


    "We checked the orders. Most of them are from hotels. Due to the limited output, the office buildings of our companies have not been installed, but the lights of the group headquarters and the Research Institute Headquarters still need to be guaranteed. These are two facades. We have to get them. "


    Then he said with a smile, "some hotels in the mainland have seen LED lights and have placed orders. Mr. long, it seems that the mainland is very rich. It''s not inferior to people to catch up with fashion. "


    Among those lists, she saw the customer''s division and found that there were two mainland lists.


    Long Jianhua took a look at her. "The mainland economy is developing so fast that a few lights can still be bought. Every country in Africa has high-end hotels, not to mention the rapidly developing mainland, which is the engine of the world economy. None of the cars in the mainland are exported, but our profits there are no less than those of any country in Europe and America. "


    This is a bit of a change of concept, because there are more than 1 billion people in the mainland. But the foundation is there, which is much thinner than those countries in Europe and America.


    Unexpectedly, Liu Shengnan agreed with him, "it is precisely because of this that we are ready to start large-scale layout in the mainland. Cars, we are going to investigate new partners soon; Big petrochemical is also preparing to go to another one; Machine tool plant, ready for expansion. "


    Long Jianhua nodded.


    He agrees with their early awareness, which shows that they are beginning to mature, no longer dealing with current products and markets, but referring to the word layout.


    He asked with a smile, "when did you get enlightened and think of the layout in advance?"


    Liu Shengnan smiled, "we always want to grow up. We can''t make no progress regardless of your daily decisions."


    Then he said faintly, "to tell you the truth, since you consciously quit your daily decision-making, we all hesitated for a while. There is some negligence in your ordinary work, and your strategy has also dragged you down. "


    "The reason for such progress was that in early October last year, president Yu said that the company''s advertising was a little disorderly. We two pulled for a while before we found this or that problem."


    "We took turns to ''shut down'' for a week, and then held a meeting for a whole day. Only then did we find out our problems."


    She asked with a smile, "Mr. long, haven''t you been disappointed with our work before?"


    He smiled. "What''s the disappointment? Everyone has a period of adaptation, not to mention our large group. "


    Liu Shengnan smiled awkwardly, "but our adaptation period is too long. Four years from the end of 1986 to last month. We all felt ashamed for such a long time. Especially Zhang and Randall, they began to be old qualified bosses. At our meeting that day, they had the most introspection. Through their introspection, I knew that my introspection was not profound and many problems were not found. "


    Long Jianhua shook his head. "If you can reflect and find your own defects, it shows that your mentality is still very good. The management level also rises in a spiral, and it is impossible to rise in a straight line. "


    Liu Shengnan said with a smile, "Wu Huiru said so at the later President review meeting. It seems that you management experts have the same idea. President Yu said at that time that he lost nearly $2 billion in his first M & A. you didn''t say anything, but we all got the most reasonable price for subsequent M & A. "


    Long Jianhua smiled in his heart. That guy is not ashamed to take that as an example; He''s not ashamed, but he''s ashamed. He made the decision to buy Ariston thermal energy and Danfoss home compressor at all costs. For example, he just hit him in the face.


    At that time, it was speculation in crude oil futures. MeiDao was burning in the bag. He just wanted to expand his territory as soon as possible. It was purely a rich and willful behavior; Now that management has been standardized, there can be no more mistakes like that.


    Long Jianhua moved the box. "What are you doing with these lights?"


    She smiled. "It''s not for you. I''ll put it in the showroom later. This is the first batch of products of our group and the earliest LED lamps in the world. I want to put them in myself. "


    Yu Xinfei put forward the suggestion of this exhibition hall. When the first joint venture CPT company was established, she took photos with a camera and said she wanted to be a witness to the development of the group. No one else thought, only she thought of doing such a thing. It is precisely because of this suggestion that she entered the sight of long Jianhua and has been promoted all the way up to now because of her outstanding ability.


    She then said excitedly, "before we held the president review meeting, all presidents went to the exhibition hall and reviewed the development process of the group in the past 11 years again. In the process of walking, Yu always burst into tears, and many people also shed tears. "


    "Just because we walked that time, we have a clear understanding of your development ideas. Raise cash cows, pay attention to management and research and development. Make a lot of money, use enough money to ensure scientific research, and use advanced management to ensure maximum money and faster scientific research results. Of course, we don''t understand R & D, but from your strategy, it feels like this. "


    Long Jianhua was surprised. They could see so many things from an exhibition hall, and that was his real strategic intention. He never told anyone about these things.


    He smiled. "It seems that the exhibition hall is a good place. It can let you find so many things."


    She smiled, "over the years, I''ve only been there four times. The first three times are to see the excitement. This time, it was only after several members of the Committee reflected that we had reached a consensus. "


    "We have decided that from this year, everyone in the headquarters and the president level of the business division will go to the exhibition hall to study, first to enhance cohesion and second to strengthen the sense of honor; If you can learn something from it, or understand something, it''s the best. "


    "We have decided to build a museum this year to show the development of the group. There are video materials, newspapers, magazines and physical objects."


    He nodded. "That''s a good idea. For those who are excellent in various evaluations of the group, they can be organized to visit. The right is to give them a chance to travel. "


    This is a kind of cultural inheritance, which is worth doing and making great efforts.


    Enterprises without history will not have a brilliant future. If you forget the history of enterprise development, the enterprise culture is false, and the idea of development will change.


    Like people, enterprises also need spirit, which is the core culture of enterprises. Otherwise, a ship without power can only drift with the tide, and the final outcome can only be sinking


    After chatting for a while, Liu Shengnan suddenly said with a smile, "Mr. long, you asked us to advertise inside and outside the airport. I solicited advertising schemes from all employees of the group, selected 20 for reward, and then tested two. We were surprised by one of the results. "


    Seeing him looking at her with questioning eyes, she continued with a smile, "we rented a small venue in the airport in the seat photo studio. The background is the four words of Chongshi group and the picture of a latest car."


    "The publicity is free photography, but it takes $20 to take the photos. As a result, in less than two months, the profit of each airport was as high as $160000. "


    He laughed, "this is misleading. It was said that taking photos was free. As a result, it took $20 to take the photos. It was cheating. "


    Liu Shengnan chuckled, "we also had this concern at the beginning, and there were customer complaints in the actual operation process. But it''s really good to see the photos, and they are willing to pay for them. "


    "This 160000 is direct, and there is a greater gain, that is, the sales of this car have increased significantly, as well as the primary imaging camera. Aikoka fainted with laughter, and so did Randall. "


    This one-time imaging camera is a new fully automatic single lens reflex Polaroid camera. It was developed in January last year and put on the market in July. Its storage box can hold 10 photos, and you can open the viewing window to take out photos at any time.


    Long Jianhua smiled, "this is to seize people''s face loving psychology. Twenty dollars is not much. I can''t bear to throw it away. "


    Liu Shengnan laughed and said, "if you don''t want it, the staff will throw the photos into the dustbin in front of the person."


    Long Jianhua''s face twitched. This is just disgusting. Who wants their photos to be thrown into the trash can? I''ll buy it if I don''t.


    He rubbed his forehead. "This is a path that can''t be carried forward. How much did the program reward? "


    "Five hundred thousand Hong Kong dollars." She smiled. "We think this proposal still has merit and will not damage the company''s image. The man who made the suggestion, I''m going to recruit him into the sales department. To come up with such an operational plan, the thinking is still very careful, and the psychological analysis of people is also very in place. "


    Long Jianhua nodded. Not to mention whether you want to pit others, but this scheme is still very perfect, and has been tested in practice with good results.


    He asked, "what kind of person is he?"


    "From the public relations department." After drinking tea, she said, "I just recruited him last year. Lin Lin said he usually has active thinking and clear working ideas. I asked her for someone, but she didn''t want to. "


    Long Jianhua smiled and looked at her, "what do you mean, you want me to ask her for someone?"


    She said hurriedly, "how dare you? I mean, he''s a talent and shines everywhere. Compared with the public relations department, sales is more suitable for him. "


    Secretly, it''s best if you can help me, but you can''t mention it.


    Long Jianhua said with a smile, "the company''s employment purpose is to put the right people in the right posts. As for the entanglement between you, don''t tell me. "


    Such a big chairman won''t mind these little things. Lin Lin refuses to let go, which means that she also wants to cultivate talents. He can''t be selfish... Nor can he be partial. They are all the cadres of her hands, and the palms and backs of her hands are all meat.