Now the furniture market is very popular. People have money, the housing system has been reformed, and a large number of new houses have sprung up. They all need to buy furniture.


    Long Jianhua did not expect that they tried to reduce the competition between the two sides in this way. It can only be said that the idea is beautiful and the reality is cruel.


    After chatting for a while, long Jianhua said, "according to my idea, you should consider how to develop in the future. There is a problem of positioning. Whether to continue to fight aimlessly with everyone or specialize in one or two markets, we should have ideas at this time. "


    "Don''t think about making everyone''s money. It''s impossible. If you earn high-end money, you should consider not to earn low-end money, otherwise you can''t earn high-end money. Unless you separate brands. "


    Zhang Shulan said with a smile, "when you say this, my thinking is also clearer. I just want to make any money now. "


    Long Jianhua shook his head. "The situation of catering is different from that of furniture. After a meal, we can gather together to make a good meal; Furniture is not the same. You may only buy it once or twice in your life. You will be very careful. "


    "If you go out for dinner, you can see the decoration of the store, listen to others'' introduction, and your previous personal experience. Its grade is reflected in the decoration inside and outside the store and in the atmosphere. "


    "When buying furniture, you may first look at fame. In the final analysis, it is advertising, and then go to the scene to experience, or go to the relatives and friends you have bought for consultation and experience. The process is much more complicated. Its grade is reflected in reputation, materials and styles. "


    Liu Zhifei added, "when setting goals, we often have to set them higher. We need to make some efforts to do it, otherwise it''s not exciting. Treat consumers the same way. Let them jump and be proud to enjoy your products and services. "


    "However, your products or services should be value for money and should not be homogenized with others. In that case, it is a one hammer deal."


    "The wife''s dishes, without adding those out of order flavors and spices, is a big selling point. Now the emergence of clenbuterol, Sudan and other things has made people disgusted with these things. You can seize the opportunity. "


    "If the kitchen can be displayed in the eyes of consumers during the operation, so that the seasonings can be seen at a glance, it will attract consumers more. Some things need a gimmick. "


    "For your furniture, solid wood is solid wood, and machine pressing plate is machine pressing plate. You can''t sell machine pressing plate at solid wood price."


    "Another point is the issue of corporate culture. Don''t chase the wind. Some of today''s enterprises are booming today and will disappear tomorrow because they don''t have their own unique connotation. "


    Daniel Chen asked with a smile, "Feifei, do you also study enterprises?"


    She smiled, "Chongshi group has such advanced management and rapid development that many people are studying it. I have the advantage of favorable time, place and people. I must study it. Enterprises are also the object of economic research, and there is no conflict. "


    She seldom said anything to enterprise management. Today she may have drunk a little wine and talked a little more.


    Zhang Shulan took Liu Zhifei''s hand and said, "Professor Liu''s words and Jianhua''s words are easy to understand. A professor is a professor. It seems that I should think about how to go in the future. Jianhua, why don''t you care about the group all at once? "


    Liu Zhifei looked at him and said with a smile, "at that time, I studied in the United States. Later, I was pregnant with Zhengzheng. He had to go to accompany me for a week every month. A quarter of a month is like him. It''s better to give power to others and have a free time. "


    Wang finally didn''t understand, "at that time, Chongshi group was already very big. Didn''t there be any problems?"


    Long Jianhua smiled, "what''s the problem? First of all, I don''t completely ignore things. I still have to grasp the general direction; Secondly, I have set up a seven Member Committee... Now there are five members. They make collective decisions. One is short in skill and two are long in skill; Third, my senior executives are world-class, each with unique ability and good strategic vision; Another point is that the corporate culture has been basically formed and the management system has been basically in place. "


    "If you can''t do these things, you want to delegate power, and those subordinates who have ideas don''t dare to take it. If one day you''re not happy and throw people away, there''s no place to reason. Unless two lengs, or ambitious people. "


    Daniel Chen asked, "what do you think is the general direction?"


    He responded without thinking, "generally speaking, it is conducive to the long-term development of the enterprise. Chongshi group will not only survive for a few years or decades. Of course, the longer I think, the better. "


    "To achieve this, corporate culture comes first. I want to ensure that corporate culture is inherited according to my ideas. Then there is management. We continue to introduce new management models to reduce the cost that can be reduced and improve the efficiency that can be improved; There is also the cultivation of talents. We can''t suppress the subordinates, occupy the Maokeng and don''t shit. "


    Wang finally said with a smile, "our company has obtained the certificate of quality management system. I hear you can charge a sum of money. "


    Long Jianhua waved, "this is called IQ tax. However, I decided to lighten the burden on organizations around the world. Since 2005, we have stopped collecting that money. "


    At the beginning of the year, Mai Jitian and others found him with ISO, hoping that he could reduce the cost for the sake of the organization cost all over the world.


    He agreed, but made a request. This fee may not even be charged, but the United Nations should set up a "rebirth Award" to reward a person who has made great contributions to solving the world''s poor every year, with a fixed bonus of $1 million. As for the source of the money, the United Nations will solve it by itself.


    Hearing his proposal, those people were stunned at that time. The funds of the United Nations are paid by Member States, and there will be no source of this money.


    At that time, Mai Jitian came up with an idea to charge the certification fee, but the amount can be greatly reduced, as long as it can meet the $1 million a year.


    Only then did those people react that long Jianhua wanted to use the United Nations to play the reputation of Chongshi group. In view of its positive significance to the United Nations and mutual benefit, they promised to go back and have a try.


    After half a year''s consultations, it has been agreed internally and will enter the general assembly for discussion.


    Chen Daniu rubbed his face. "Jianhua, if you don''t accept it, you won''t accept it. There are tens of millions of dollars in income every year."


    He said with a smile, "it''s enough to receive it in 2005. Invention patents are only valid for 20 years. "


    Wang finally seemed to suddenly think of something, "Jianhua, you take the lead in technology. Isn''t technology the general direction?"


    He didn''t seem to know him, "I spend half my time in the research institute now. I think it''s important enough."