Since mid June, the Chinese film industry has entered a highly competitive summer vacation.
Domestic film protection month protects the box office share of domestic films, but it can not protect every domestic film.
In 2000, a domestic martial arts film Hero with mixed praise and criticism shocked the Chinese film world.
This martial arts blockbuster, which gathers many famous Chinese films and invests US $30 million, has set a domestic box office record of more than US $2 billion, and the global box office is nearly US $180 million, winning many film awards at home and abroad.
It not only won a place for Chinese films in the global film world, but also opened the blockbuster era of Chinese films.
Commercial films with big directors, big stars and big investment have become a pastry in the eyes of many investors, attracting all kinds of funds.
For a time, blockbusters were rampant, and the domestic film protection month benefited the most from such blockbusters.
Many of the films produced by small and medium-sized enterprises are reduced to seven-day, five-day, three-day and even one-day cinema tours, with cannon fodder everywhere at one time.
What more viewers see is that several domestic blockbusters broke the box office by more than 100 million, but few people know how many films they may have never heard of, and they were forced to "kill" the pictures by the cinema in the dismal box office.
The stronger the stronger, is the truth of domestic film protection month.
In mid July, the domestic film protection month ended, and imported films surged.
On July 11, the Korean film my savage girlfriend entered China.
On July 12, the Hollywood blockbuster Star Wars prequel 2 was fully released.
On July 12, French art film
There is also competition among imported films. The high-profile prequel to Star Wars 2 has won the highest box office since its first day of release, leading the box office ranking.
The cannon fodder accompanying the running always exists, but at this stage, in addition to some domestic films, there are also imported films in the cannon fodder.
"My savage girlfriend" did not fall into the ranks of cannon fodder, with a good harvest at the box office and word of mouth. The box office in the first week was more than 16 million, and the score of petal network was as high as 9.2.
According to this momentum, the box office before the painting is expected to challenge 60 million, setting a new high for Korean films in China.
The box office of Star Wars prequel 2 was close to 30 million in the first week, and there was no suspense that the box office exceeded 100 million.
Although some Hollywood blockbusters are popular at the box office, in fact, overseas producers can''t take much money.
Take "Star Wars 2" as an example. The film introduces Huaxia in a split mode. The box office share is confidential, but the share range is set - between 13.5% and 17.5%.
Therefore, for ihq and Mai Xiaoyu, the introduction of "my savage girlfriend" as a batch film and the purchase of domestic copyright by 5 million will not only reduce the risk, but also save a few money.
However, the popularity of my savage girlfriend once again pushed ah Zheng and little fish to the stage.
Classic film, high box office, good reputation, good theme song
Screenwriter Zheng, Chinese!
Compose music, little fish, Chinese!
Such a combination is worth looking forward to!
Otherwise, why would Liu Dehua, a superstar of the heavenly king, make a friendly guest appearance in crazy stone? Why do you sing a theme song?
"Yes, I was really moved by the combination of ah Zheng and little fish. Moreover, Lian Jin, an artist of Yingyi entertainment, was also invited to play crazy stone. According to his feedback to me, this is a sincere film."
This is Liu Dehua''s first positive statement in an interview with a media.
In the trailer of crazy stone, I didn''t miss the selling point of King superstar.
Liu Dehua, dressed as a policeman, was very handsome. Huang Bo, dressed as a ruffian, touched behind him and raised his hammer high
For the small-scale audition for cinemas and media, the Sea Union Distribution Department invited a number of cinema managers and media from first tier cities.
At first, these people were aiming at the face of Andy Lau and the Sea Union, but after watching the film, they all responded with warm applause, causing a great sensation.
However, in Mai Xiaoyu''s view, this is not enough to ensure that crazy stone has a firm foothold in the attack of imported blockbusters such as Star Wars 2 and spider man.
Mai Xiaoyu plans to make another fire for the publicity of stone and hype it into a national topic.
Is it to find some film critics, or hire a navy, or first film critics and then a navy?
In the office, Mai Xiaoyu smoked and thought, but someone helped him do it.
"Mr. Mai, someone hacked our movies!"
Chen Qiaoen knocked at the door and brought the latest news on the Internet.
At noon, more than 20 well-known film critics successively updated their microblogs, pointing at Mengren film and television and crazy stone.
The film critic has three cigarettes: "recently, I have seen media reports on crazy stone from time to time. Out of curiosity, I can only ha ha after learning about the film. The shooting budget of the film is only 3 million, but 5 million is used for publicity. Now do films rely on their mouth..."
Film critic Lao Fei: "I occasionally heard a friend mention a wonderful film, and the publicity cost is twice the shooting capital. When I asked me if it''s so immoral to make a film, I couldn''t say anything. It doesn''t matter if you don''t have immorality. Please don''t lower the lower limit of filmmakers... I won''t tell you that the name of this wonderful film is crazy stone."
Film critic Aita: "Film is a sacred art, which should concentrate the efforts of every filmmaker, rather than some people''s opportunistic profit-making tools. I don''t know when the impetuous atmosphere of society invaded the film world, making some people just want to cheat money from the audience through false publicity, rather than calm down to seriously study the film... Yes, I''m talking about cute film and television Crazy stone! "
Film critic gentleman Knight: "... Finally, I would like to advise Mengren film and television that instead of throwing $5 million for publicity, it is better to invest more money in film shooting, improve film quality and shoot films that satisfy the audience, conscience films. Instead of just trying to impress the public, deceive the audience and use the film as a tool to collect money."
……
The microblogs of more than 20 film critics all made articles around the "Crazy Stone" production of 3 million and publicity of 5 million ", accusing Mengren of lacking the least sincerity and respect in film shooting, and just trying to cheat the audience''s money with the help of publicity!
If you invest 10 or 20 million in film shooting, it''s reasonable and can show sincerity.
But for the film crazy stone, cute film and television would rather spend $5 million on publicity than add a mere $3 million to the production budget. Can such a film be seen?
These film critics, everyone''s microblog fans range from tens of thousands to hundreds of thousands. Although the total number is not many, due to the well-known in the industry, it is easy to cause fans and media forwarding, with great potential destructive power!
In fact, a large number of Shuijun have forwarded the microblogs of these film critics and hyped them to attract the attention of netizens.
Mai Xiaoyu smiled and scolded indifferently: "that grandson is very considerate and saved me a sum of money."
Chen Qiaoen didn''t hear clearly: "what are you talking about?"
"It''s all right. You have a heart. I''ll write it down for you this time."
"Mr. Mai, we should arrange Mr. Zheng and Mr. Xiaoyuer to refute the rumor as soon as possible and use their influence to pull back the situation."
Mai Xiaoyu looked at her with interest, took out his mobile phone and dialed Xiao Xing: "you can start."