Is chewing gum related to love?


    Not before.


    But now, because of a small fresh advertisement, there is.


    "Oh... Oh..."


    "Love is hard to open in the heart", an old cover song from the 1970s and 1980s.


    In that familiar melody, the young and beautiful customer Tang Yan walked into the convenience store and had a sweet and warm story with the sunny and handsome clerk Hu Jian.


    Familiar shopping scenes can no longer be familiar with, because warm pictures, sweet situations, relaxed melodies, of course, sugar Yan''s beautiful dada, Hu Jian''s handsome dada, and classic advertising words bring people different feelings.


    An advertisement that makes people feel very warm, the mutual care of two strangers and the slightest love, are very subtle, as if something gently knocks on the young heart longing for romance and love.


    There are many people whose hearts have been touched.


    "The publicity is clear and concise, using a familiar scene in life - supermarket shopping. The information transmitted by the male and female protagonists is also simple and clear at a glance, which can be well accepted by the audience and make a deep impression..."


    "... the complete plot, the beautiful picture and the theme of love are very attractive. The young and beautiful male and female protagonists and the hazy artistic conception of love have stimulated consumers'' desire to imitate and use to a great extent."


    "The episode has unique ingenuity and uses the melody familiar to the public. It is the best way to appeal to emotion..."


    "Another classic advertisement, a new brand, is about to be born. It is likely to be implanted in the hearts of consumers with this advertisement..."


    Advertising professionals are full of praise. They have asked which advertising company''s experts are and whether they have the opportunity to dig up the creative team.


    A small advertising circle can''t hide big secrets, and Shengshi doesn''t want to hide it.


    In less than a day, the "truth" came to the surface - Shengshi advertising production, but the creative source... NIMA is the boss of that film and television company.


    If you don''t shoot your film and television drama well, what''s going on in the advertising circle?


    Fishing across the line, are there any trees?


    First, the dove window, then the iceberg orchard, and now the Yake convenience store


    Three ads, three classic ideas, this product doesn''t miss?


    Is it really good for you to do this?


    Let us these professional advertisers, how to face customers?


    Today''s customers ask NIMA to have the effect of these advertisements as soon as they speak. Is it to drive our valuable creative talents crazy!


    What''s more irritating is that niemei doesn''t make money. Why only cooperate with Shengshi?


    Soon, the advertising company that wanted to cooperate with Mengren found out the reason. Shengshi gave priority to choose from Mengren members, and the price was also high.


    The advertising companies located in Yanjing and Shancheng were the first to act.


    Mengren''s official website provides a large number of members, which makes it possible for advertising companies to choose suitable actors without leaving home, which is beneficial and harmless to advertising companies; As for the slightly higher film pay... One or two hundred yuan is really drizzle for the advertising expenses of large and medium-sized enterprises.


    Choose Mengren members to shoot advertisements at a low price, which is not only convenient for themselves, but also can establish a good relationship with Mengren film and television; After receiving important big orders, you can also choose cute artists to strive for cute people to provide classic ideas. The two sides cooperate to improve their own style.


    More cute cooperative advertising can really improve the force!


    The once declining Shengshi advertisement has gained a great reputation in the industry since it caught up with Meng people to shoot several classic advertisements.


    With his successful works, he won many big customers. It is said that he is currently in contact with 4A advertising association and is likely to become a 4A advertising company this year!


    As a result, cute star scouts found that brokerage members suddenly became easier. More and more advertising companies took the initiative to call and invite interested members to audition.


    The launch of the advertisement of Yake chewing gum convenience store, a domestic brand, also threw a stone in the "stable" chewing gum market, splashing layers of ripples.


    The reason why it is stable is that the chewing gum market has long been monopolized by American Wrigley Company. The so-called market competition is mostly the competition among its brands.


    For example, green arrow and Yida, and da da.


    "After the advertisement was broadcast, how about the sales of new products launched by Yake?"


    "According to our survey, at present, the sales volume has increased slightly and the market share has not changed much, which can not pose a threat to the company''s brands."


    "Pay proper attention. This time, Yake won in the advertisement. If the advertisement is changed to our company''s brand, the sales volume will increase greatly."


    Wrigley, from the United States, has long monopolized the Chinese chewing gum Market and doesn''t look up to the domestic brand Yake who has just entered the chewing gum market.


    However, Yake is still trying to seize the cake from each other and spare no effort to put on large-scale advertising.


    TV, Internet, radio, newspapers, magazines, posters, street signs, vehicles, neon lights and other omni-directional advertising are intensively covered. Such a large amount of publicity has shocked many people in the industry.


    This is crazy!


    Is it not afraid to lose money to invest such a huge advertising expense in the newly launched product of chewing gum?


    Yake is not afraid, because their strategy adopts the opinions of Mai Xiaoyu and aims at Valentine''s day on the 14th of next month. The current advertising is not only for chewing gum, but for the brand of Yake!


    "Hey, your refined guest!"


    "It''s your refined guest."


    With the overwhelming advertising, these two simple advertising words become familiar. The name of Yake is also remembered by more and more consumers and linked with love and confession in their hearts.


    The male and female protagonists of the advertisement, Hu Ge and Tang Yan, have also become familiar with the advertisement and won the titles of Yake boys and Yake girls.


    Donghai drama academy.


    Yuan Hong came back from the canteen and shouted to Hu Jian when he returned to the dormitory: "dinner!"


    "Thank you, Lao yuan."


    Hu Jian closed the book and reached for the lunch box. Yuan Hong knocked off his hand: "this is mine. Yours is in it."


    Then he threw his backpack to Hu Jian.


    Hu Jian opened his backpack in amazement. It was full of Yake gum, one box, two boxes, three boxes


    On each box of gum, there are various contact information. Or QQ, or email, or mobile phone number, well, there is a "your elegant guest".


    Judging from Juanxiu''s handwriting, it''s definitely all girls.


    Yake gum advertising sequelae


    These days, Hu Jian receives such gifts from time to time. In order to avoid embarrassment, he asks Yuan Hong to call him back to his dormitory every day.


    He and Yuan Hong are good friends. Their classmates have been full of love for more than a year.


    They sleep opposite each other. When they can''t sleep at night, they stare at each other until they are sleepy.


    When Hu Jian was in trouble, Yuan Hong stepped forward. As a result, he found that they thought things too simple.


    Their basic love has long been spread among their classmates. "Hu Jian will see Yuan Hong within three meters, and Yuan Hong will see Hu Jian within three meters" is the best proof.


    If you can''t find Hu Jian, so can you find Yuan Hong.


    Therefore, Yuan Hong''s return from dinner will always bring many "surprises" to Hu Jian.


    Hu Jian couldn''t cry or laugh: "Lao yuan..."


    "Old fart yuan, where am I old?" Yuan Hong muttered and handed Hu Jian the lunch box. "Eat it while it''s hot. It''ll be cold in a while."


    Hu Jian smiled. At dinner, Yuan Hong opened a box of chewing gum, chewed one and sighed, "it''s great. There was a senior in junior year. He participated in several popular TV dramas last year, and his popularity was not as high as that brought by your advertisement. Anyway, when did you take it?"


    "Last November. I didn''t go home one weekend. Feiyanjing took it."


    "Not a local advertising company? How did they find you?" Yuan Hong''s interest increased greatly.


    "Our company arranged it for me."


    "Cute man?"


    "That''s right. I didn''t know until I went there that our boss has a high talent in advertising. The previous advertising of Dove chocolate and glacier orchard, as well as this Yake, are all his ideas."


    "So powerful..." Yuan Hong chewed the free gum and sighed, "I was afraid you were cheated before."


    "Our boss is very nice and speaks very well." Hu Jian put down his chopsticks. "Why don''t I find a chance to introduce you to him in a few years?"


    "Thanks, Hu." Yuan Hong smiled and shook his head. "I decided to sign a contract with Yitang."


    Yitang is a local film and television company in the East China Sea. He once wanted to sign a contract with Hu Jian, but he was intercepted by Mai Xiaoyu during the assessment.


    Hu Jian knows something about this company and has a good impression. Since Yuan Hong has made a decision, he doesn''t say much. He can only wish you all good results in different film and television companies.


    "I thought we could sign in a company after graduation," Hu Jian sighed.


    "I''d like to. But it''s also good to work in different companies. If there''s a chance, you can say a word to each other."


    Hu Jian thought of the "fairy sword" postponed by Mai Xiaoyu: "our company may shoot a TV play this year..."


    ……


    The repeated bombing of Yake gum advertising has not only changed Hu Jian''s life, but also Tangyan.


    Different from Hu Jian''s implicit confession of receiving Yake gum, Tangyan is faced with naked pursuit.


    Night.


    Central Academy of drama.


    Downstairs of Tangyan''s girls'' dormitory, someone sang love songs.


    "... you are the most beautiful in my eyes,


    Every smile makes me intoxicated,


    Your bad, your good,


    Your pout when you lose your temper,


    ……”


    On the ground, candles were placed in a heart shape near the flower bed, and a handsome boy played and sang with his guitar; Next to them, boys and girls in twos and threes were whispering.


    "It''s so romantic. I don''t know if anyone will pursue me like this in the future."


    "You see how romantic people are. You never sang downstairs when you chased me."


    "I think it may be a freshman in the performance department. It seems to be called Tangyan or something."


    "Who let people live well and shoot a good advertisement? I can''t imagine that it''s just an advertisement and its popularity is so high."


    "Don''t say yet, the boys in that advertisement are so handsome. Unfortunately, I don''t know which school they are from..."


    In the whispers of onlookers, the boy ended his affectionate singing, raised his head, shouted at Tang Yan''s dormitory: "Tang Yan, I love you!"


    "Tut Tut, what''s up? Am I right?"


    "Are all their boys blind? I think she looks very ordinary."


    "I think so. How did the advertising company choose her?"


    ……


    "Sugar Yan, I love you!"


    The boy shouted again three times.


    Sugar Yan didn''t come out. The school security came.


    "Classmate, do you know it''s dangerous for you to do this? What if it causes a fire?"


    In the laughter of the soy sauce party, the boy was taken away by the security guard, along with the unburned candles in the place.


    "Well, Yan''er, the guy was taken away by the security guard." Tang Wenhui came back. She was lying on the balcony watching a play in another dormitory just now.


    Sugar Yan took a breath.


    "It''s too childish. I think lighting a pile of candles and singing a song can deceive Yan''er of our family." the short haired girl tilted her mouth and looked at the gifts on the table with envy. "Yan''er, you really don''t want these things?"


    Sugar Yan shook her head: "I don''t want it. You can divide it."


    The short hair girl picked up a bottle of perfume and asked uncertainly, "this is Chanel 5. Do you really want it?"


    "Here you are."


    "Thank you!"


    The girl with short hair happily accepted the perfume. Tang Wenhui also came over to look at the presents and pick the things she love.


    "Yan''er, you''re lucky. You can see that advertisement everywhere now. I saw you on the billboard when I took the subway today."


    "Do you have acquaintances in the advertising agency? Otherwise, how could they find you?"


    Sugar Yan subconsciously replied, "the company arranged it for me."


    Company?


    Tang Wenhui and the girl with short hair had a meal in their hands, looked at each other and turned to Tang Yan: "have you signed a contract?"


    "Don''t you know that cute people have signed her," said Shen Fei, who pushed the door in.


    Tang Wenhui and the girl with short hair looked at Tang Yan strangely, and the atmosphere in the dormitory became strange.


    "I didn''t mean to hide it from you..."


    Tangyan wanted to explain, but the short haired girl didn''t listen at all and went to the water room to wash with a towel and basin; Tang Wenhui just smiled strangely, grabbed her mobile phone, signaled that she wanted to call and left the dormitory.


    "Sister Fei..." sugar Yan looked at Shen Fei awkwardly. The latter waved her hand: "it''s okay. Women''s world is sometimes more dangerous than men''s world."


    As she spoke, Shen Fei changed her coat and high-heeled shoes and closed the door: "they''re all gone. I have something to ask you."


    "What''s up?"


    "A boss asked for 200000 yuan to accompany him for a week. The price can be discussed again. Would you like to?"


    Shen Fei went to a private party tonight. It was at this party that she overheard people say that Yake advertising is a cute idea, and the male and female protagonists are cute artists.


    During the chat, she said that Tang Yan, an elegant girl, was her roommate. As a result, after the party, a boss found her and asked her to help deliver a message.


    Sugar Yan was frightened and kept shaking her head: "I won''t do it."


    "If you don''t do it, don''t do it. Why are you so nervous? I''ll help you refuse him later."


    Shen Fei felt that Tang Yan made a fuss and kindly reminded her: "this kind of thing is very common in the entertainment industry. You can refuse this time and you will inevitably encounter it in the future. Some big bosses you can''t refuse, otherwise you can''t do anything in the entertainment industry."


    "Does the company care“


    "Ha, the company?" Shen Fei joked. "I think those rich and powerful financiers, investors, some film and television companies and brokerage companies will even take the initiative to pull a piece. Do you still expect the company to cover you?"


    Shen Fei''s words really frightened Tang Yan. Such a chaotic entertainment circle was much beyond her imagination.


    Fortunately, Mai Xiaoyu''s words sounded in her ear: "I will not touch you at all, but also protect you from being bullied."


    Make Tangyan feel at ease.


    Perhaps, signing cute people is not particularly bad.


    At least they won''t be bullied, and the advertisements selected for themselves are very effective.


    This night, Tang Yan slept at ease.


    After getting up the next day, she first called Li Xue to thank the company for taking the Jacques advertisement for herself, and finally asked about Mai Xiaoyu.


    "Sister Xue, what has Mr. Mai been busy lately?"


    "Mr. Mai has gone to other places to visit!"