After the Spring Festival in 2006, with Xiao Xing singing "where is the road" all the way west, Meng people seem to start reciting words.
The first of the two projects launched last year was the sale of "little devil Fairy" to CCTV children''s channel.
After the broadcasting right of "little devil Fairy" was sold, it was ensured that it could still be broadcast on Shanghai Satellite TV. However, there was a problem with "soldier assault".
In Yanjing in late April, flowers bloom in spring, grass grows and Orioles fly, which is a good time of the year.
Senior Colonel Li Yang, known as the "CEO" of military TV series by the domestic film and television industry, came to Yanjing again.
afternoon.
The sun is warm.
Starbucks cafe.
Mai Xiaoyu and Li Yang sat by the window, enjoying coffee and sunbathing.
"CCTV replied?" Mai Xiaoyu asked.
Li Yang nodded: "sorry."
Soldier assault, a military inspirational drama with the theme of military action and youth inspirational, was unanimously viewed by the industry before the project was launched.
President Han and president Luo, who have benefited a lot from investing in bright sword, are not interested in investing in this 30 episode TV series.
CCTV can''t see it either.
It was shot in Beijing, Kunming, Yunnan, Malong in Qujing, Chongzhou in Chengdu and other places. It was successfully killed at the end of March 2006.
As early as in the shooting process of "soldier assault", Li Yang went to CCTV to inquire about the situation.
His friend on CCTV replied: "the actor in this film is not a big shot, and there are no actresses at all. What do you think you see in this play?"
In early April, Li Yang sent the cut flowers to CCTV and waited for many days without hearing from him.
Although he had guessed the final result, he still called a friend of CCTV and finally got an accurate reply: "No."
No reason, just No.
The reason is, it is estimated that his former CCTV friend said that the hero No. 1234567 in the play did not have a big name, and the actress didn''t even have one. What did the audience see?
Don''t say one set of CCTV, eight sets of CCTV can''t!
Li Yang took a sip of coffee: "it seems that we can only take the way of provincial and municipal Taiwan."
He has no clue about the TV play.
As early as when he got the book, he judged that the play lacked audience elements and did not have market selling points at all - or that is, the actor is not a big shot, and the actress is none. Why should the audience watch the play?
At first, he was willing to work with Meng Ren to shoot soldier assault, not because the army didn''t have to invest real money, but because of his experience as a political commissar of the regiment and his special emotional impact on military camp life.
"... there was a farewell ceremony when I left the army. More than 2000 soldiers lined up on both sides of the gate of the camp. I wanted to go out of the camp from the camp through the soldiers'' corridor. I certainly couldn''t stand that scene and left in the middle of the night. I miss that period very much, so I want to make this play."
This is what he said when talking to the producer of soldier assault, because the producer is also not optimistic about soldier assault.
The producer is also an old driver in the industry.
In his opinion, it is difficult for Mengren film and television to guarantee the principal with an investment of 10 million yuan; It is very difficult to make a little profit; What he is more sure of is to lose as little as possible.
Therefore, Li Yang will mention the city and Taiwan in his words.
In his opinion, don''t pursue what is broadcast on the satellite. It''s ok if a TV station is willing to buy it.
Even if the provincial satellite TV is unwilling to buy it, as long as the municipal TV is willing to buy it, it can ensure that there is a platform willing to play it. Even if the price of a single episode is lower, the price of fifty or sixty thousand, the investment of one or two million can be recovered in the thirty episode "soldier assault".
The key is to wait until the "soldier assault" is broadcast, and then talk with the third and fourth tier satellite TV with the data according to the viewing effect of the local station. The price is set at a low point. Let''s set it in case of an episode. If two satellite TV stations are willing to premiere on the star, they can recover their investment of about $5 million.
At that time, in addition to the cost of video websites purchasing network broadcasting rights, and the cost of other local and municipal TV stations purchasing second and third round broadcasting rights, try to close it, which can basically ensure the return of 10 million investment.
"Mr. Li, don''t be so pessimistic. You have to find the market platform?" Mai Xiaoyu asked in tears and laughter.
Li Yang Qi said, "I don''t see. You''re still an optimist."
"Yes, I have confidence in this play. Even if CCTV doesn''t buy it, our cute TV series, except" Liangjian ", are premiered on Star satellite TV, and the ratings have never been worse."
If a TV play wants to be popular, it cannot be broadcast on satellite TV.
The terrestrial channel is not bad, but limited by the coverage, it can not cover the whole country like Shanghai Satellite TV.
Even if it is popular in local stations, it will eventually be broadcast to the national audience through Shanghai Satellite TV in order to truly realize the popularity of TV dramas.
At the beginning, CCTV children''s channel didn''t want "little devil Fairy", which was the idea of Mai Xiaoyu. Just because Zhou zhe appeared, it helped him save the redundant links in the middle.
And now the "soldier assault"... Mai Xiaoyu will not consider broadcasting on local stations.
In a word, he doesn''t think about it except on the star!
He has made a plan. Dolphin satellite TV must have no problem; Yanjing satellite TV... No problem; If you work hard, litchi satellite TV is also very promising.
There are three satellite TV stations, which are not much different from the full configuration of "four-star network".
There is no hurry to sell the second round of broadcasting rights. When the ratings of the first round go up, TV stations will naturally rush to buy the second and third round of broadcasting rights. At that time, Meng people can still ask for prices to make up for the losses caused by the slightly lower price of the first round of broadcasting rights.
"Miss Li, leave the rest to me. You can finish the post production as soon as possible, and then wait for the money in the future."
Mai Xiaoyu is full of confidence, and Li Yang is more or less infected.
"Well, I''ll pay more attention to the post production, and the broadcasting platform depends on you. Hehe, it''s nice to cooperate with you."
"Then I hope we can have opportunities for cooperation in the future." Mai Xiaoyu stretched out his right hand.
Li Yang was stunned for a moment and held his hand: "I believe there will be a chance. After all, it''s not common for a generous gold Lord like you, ha ha."
……
Mai Xiaoyu knows very well that soldier assault lacks commercial elements and is not easy to sell.
At first, he wanted to use Li Yang''s energy to copy the operation mode of "bright sword": sell it to CCTV for the exclusive premiere at a high price, and sell it to Shangxing satellite TV for the second round.
It doesn''t seem so easy now, so he has to do it himself.
After the film was made, he saw it.
The actors and pictures must be different, but the whole is similar to that in his strange dream, so he is confident.
After separating from Li Yang, Mai Xiaoyu didn''t go back to the company, but went to Zhang Xiaoquan''s house.
In the past two months, Zhang Koizumi has been making up for the relevant knowledge and skills of directors, and there is a lot of pressure across the industry. From time to time, Mai Xiaoyu went to tease him and help him reduce pressure.
After dinner at Zhang Koizumi''s house, he drank several glasses of wine; Before leaving, he specially asked Shen Fei to take good care of Zhang Xiaoquan. Mai Xiaoyu drove home.
It was more than 9 p.m. when he got home, Mai Xiaoyu took a shower, sat in his study, took out the special paper and pen for comics, and began the "copy" of "Flower Man" and "fire shadow".
After "meteor garden" was broadcast overseas, he successfully sold the animation adaptation right of "Flower Man" to a famous animation production company in Japan at a high price.
The animation adaptation right and game adaptation right of Huoying have long been sold to Japanese companies at a high price. The first theater version of "Huoying" was also released in Japan last summer, and the second one has been completed and will only be released this summer.
It can be said that these two comics have brought him huge private benefits, and he will never give up.
When the humanoid copier was warmed up and put into high-speed operation, he suddenly remembered the ringing of the telephone, which interrupted his copying work.
Who, call me so late, really pick the time.
Mai Xiaoyu muttered, picked up Yali''s mobile phone, caller ID: Zhao Liying.
"Hello?"
"Mr. Mai, this is Zhao Liying. Can you come to the dormitory..."