It has been broadcast for three weeks and six issues of "if you are the one", which has been extremely high and many topics.
Litchi satellite TV launched this marriage and dating program, which attracted a large number of viewers to watch and discuss, and naturally became the leader of similar programs in China. Many TV stations began to learn lessons and prepare to revise their own programs to clone the success of if you are the one.
The second spring of love and marriage dating programs is just around the corner.
There are even rumors that mango satellite TV, which is based on entertainment, is ready to take "if you are the one" as a sample to recreate a new marriage and dating show.
Dating shows?
ha-ha.
People who know a little can see that if you are the one is actually a topic program with a blind date slogan.
The hottest thing is not blind dates, but through the humorous remarks of the host and the sharp words of the guests in each program; Surprise of male guests; And the hot topics driven by the innovation of female guests.
In essence, it''s a special topic program, okay!
It''s actually normal.
Like mango TV''s trump show and super girl, which leads talent shows to the peak, it is also inseparable from looking at hot topics.
A program has no topic... What hype?
At the beginning, when super girl was just launched, the audience rating was once dismal, less than 0.5%.
Why did it suddenly explode?
Because the named dairy enterprise has invested more than 100 million yuan!
In the words of the marketing company, as long as you have money, NIMA is a dog and can be hyped into a dragon.
"Super girl" has sufficient funds and is popular across the country with various topics.
"Feicheng" is short of funds and can only be made up with topics. Therefore, it is not too much to be called a topic program because there are so many topics in this program.
There will never be a shortage of just people with golden eyes. They pointed out the essence of if you are the one and attacked it.
But neither litchi satellite TV nor Mengren film and television care.
The TV station focuses on the ratings, the huge advertising investment brought by high ratings and the annual advertising revenue of the station. If you are the one is obviously a high-quality product.
Cute film and television values not only the profit sharing brought by if you are the one, but also the premiere of soldier assault.
However, when litchi satellite TV happily agreed to purchase the premiere right of soldier assault at the price of 180000 per episode, and jointly premiered with dolphin satellite TV and Yanjing satellite TV, Mai Xiaoyu did not stop moving forward.
"Wheat, do you mean to broadcast soldier assault simultaneously on the video website?" Liu Xiaoli sat in her office and looked at Mai Xiaoyu in surprise.
"It''s not synchronized. It''s a few hours after the mistake."
There must be no hope for the four-star broadcast of soldier assault.
Meng people have contacted many satellite TV, and the other party''s attitude is the same as CCTV, which is not optimistic.
Actors are not big names. Actresses have no business selling points and lack audience appeal.
They are all old drivers. CCTV can see the problems, and other satellite TV can also see them.
The price of 180000 per episode is not high for the first and second tier satellite TV, and not cheap for the third, fourth, fifth and sixth tier satellite TV.
Cheap or not, the key is that TV stations not only watch the price, but also evaluate the audience rating after the play is broadcast.
Ratings are not guaranteed. Why buy it?
No one wants two thousand in a single episode!
In the view of satellite TV in remote provinces with insufficient funds, it is better to buy the replay of Xianjian a few years ago and strive for ratings with the current fame of Hu Jian and Sisi. The advertising revenue is mostly higher than that of soldier assault.
Dolphin satellite TV, Yanjing satellite TV and litchi satellite TV bought the premiere of soldier assault not because they were optimistic about the play, but because of human relations.
Mai Xiaoyu remembers what embarrassment he experienced after the broadcast of soldier assault in his dream. In order to avoid that embarrassment in reality, he decided to change the online broadcasting mode of the play!
At present, Huaxia''s video website players are still in the stage of burning money, attracting users to watch through the free mode and increasing user visits.
The film can only be played after a period of time after the cinema is fully offline; TV dramas have to wait until the end of the first round. If you want a cheaper price, wait until the end of the second round.
A profitable advertising implantation mode has been born. In addition to the advertising space of video websites, there are also advertisements implanted in 15 to 30 seconds before the broadcast of film and television variety shows.
However, compared with the large-scale money burning of video websites, the profit of advertising implantation is still a drop in the bucket, mainly relying on the binding of plug-ins.
Mai Xiaoyu''s plan is that "soldier assault" will basically realize the first round of simultaneous broadcasting of TV stations and video websites.
In short, episodes 1-3 of "soldier assault" are broadcast at the prime time of the TV station in the evening. After 0:00 that night, the video website can upload and broadcast. There is only a difference of two or three hours between the TV station and the network.
Liu Xiaoli thought for a moment: "is this OK?"
"Why not? Aunt Liu, didn''t you find that the online click through rates of meteor garden and Liangjian are very high?"
"I see what you mean. Now that the Internet is becoming more and more developed, the number of young people who choose to watch dramas online is expanding, and a new audience group is gradually formed, which is separated from the traditional audience group in front of the TV. I''m worried that doing so will lead to the diversion of viewers during the premiere of the TV station and affect the audience rating."
"There will be some impact, but I don''t think it will be too great. If the TV series are attractive enough, it may help to improve the ratings of the TV station."
Will it?
Liu Xiaoli is not sure, but she still has a worry: "will the TV station agree?"
"Wait until the video website is finalized, let''s communicate with them. If they don''t agree, the price of a single episode can be appropriately reduced by $50000. It doesn''t matter."
It really doesn''t matter.
Even if the price of a single episode is reduced by 10000, the 30 episodes of soldier assault are only 300000, and the price of the network premiere right in Mai Xiaoyu''s mind is 150000!
In addition, he judged that although the three satellite TV stations may question cute people''s practice, they will cut prices... Most of them will not.
Because of the sale of "soldier assault", the three TV stations are all human relations channels.
How many people will ruin their contacts in order to save so much money for the public?
It''s easy for the TV station to say that the problem lies in the video website.
150000 in a single episode and 4.5 million in 30 episodes... Money is not such a way to burn!
Many video network companies that have cooperated and have not cooperated have received calls from Meng people, and then politely rejected Meng people one after another, with different excuses.
It is said that new projects have just been launched recently, and the company is short of funds; Some people say that the company''s operation is poor and has no time for him; It is said that there is no precedent in the industry and dare not be the first to eat crabs; It is also said that recently, we are seriously short of money and are trying to attract venture capital everywhere. We will consider it when we get the venture capital
Even for thousands of reasons, in the final analysis, it is still two words: too expensive!
At present, the main policy of video network companies in the money burning stage is to buy as many domestic and foreign film and television drama copyrights as possible at the lowest price to fill their own film source library.
In order to attract more Internet users, increase traffic, cultivate loyal audiences and prepare for the next step of development.
For example, in addition to its own technical advantages, the number of website visits, player downloads, program hits, etc. are all important indicators.
4.5 million is a lot of money. It can buy a lot of film and television copyrights at home and abroad.
Take out so much money to buy a TV play. How mentally disabled can you do it?
As for the basic realization of synchronous broadcasting with TV stations, it is expected to compete with TV stations for audience groups... There are so many companies interested, but considering the cast and price of soldier assault, they have also given up.
Therefore, all the answers Meng received were rebuffed.
"Mr. Mai, the above is the reply of all video network companies."
Yu Ping collects and sorts out the information fed back by the employees, reports it to Mai Xiaoyu, and looks at him worried.
Mai Xiaoyu said with a smile, "Why are you sad and broke up with your boyfriend?"
"Mr. Mai, you are still in the mood to laugh. The video network companies have all refused. What should we do now?"
"Hehe, give me a copy of the information about the company that is pulling venture capital."
"OK, OK, go now."
Yu Ping is a very qualified assistant. After a while, she sorted out the detailed information and handed it to Mai Xiaoyu.
Storm video!
Founded in 2003, it is committed to providing Internet users with the most simple and convenient Internet audio and video playback solutions.
The fist product storm video player, which was launched in 2003, became popular on the Internet in less than a year.
In 2004, the server could not support the huge traffic, and the cost problem became a difficult problem. When there was no way out, we had to seek cooperation with plug-in manufacturers.
By this year, the download volume of storm video player has accumulated tens of millions, with the reputation of "the preferred software for installation with a download volume of more than ten million".
But I don''t know why, storm audio and video had differences with the cooperative plug-in manufacturers, and finally collapsed. At present, they are looking for venture capital
While smoking, Mai Xiaoyu quietly finished reading the storm video, pressed out the cigarette end, closed his eyes, leaned against the back of the chair, and drew a circle on the armrest with his index finger.
Ten minutes later, he opened his eyes and called Yu Ping in: "contact the boss of this company and I''ll visit him in their company tomorrow afternoon."
……
Zhou Jun, the developer of storm video, is also the founder of the company.
At the age of 33, he majored in chemical engineering in college. During his study, he was crazy about programming and became a self-taught talent.
After graduation, he gave up his major and became a professional programmer. After working for a few years, he chose to go into business. From a computer dealer, he became the R & D of storm video player and established storm video company in Yanjing.
He was surprised to learn that the boss of Mengren film and television wanted to visit.
He knows that Mengren film and television has also purchased the network broadcasting rights of plays such as pink girl, fairy sword and romantic full house at a lower price.
They didn''t buy the phenomenal TV dramas "bright sword" and "meteor garden" in the second half of last year. Two competitors bought out the network exclusive broadcasting right at a high price, and then implanted 30 second advertisements in front of each episode.
A 30 episode, a 20 episode, the number of hits is high. He is greedy for the advertising money.
Although the installed capacity of storm video player exceeds 10 million, the scale and strength of the company is very general, which is no better than Mengren film and television.
Cute boss came to visit... What would it be?
Sell their company''s soldier assault?
Hehe, if our company can take out so much money now, why look for venture capital everywhere?
Zhou Jun was puzzled, but Meng Ren''s boss paid a special visit. He paid enough respect and met him personally at the door of the company.
However, seeing Mai Xiaoyu, he was stunned.
Isn''t Liu Xiaoli the CEO of Mengren film and television?
Who is this young man?
Mai Xiaoyu is also looking at his storm video company.
The place is not big, there are not many employees, the environment is simple, and the office equipment is general
This is the general manager''s office. Simple decoration doesn''t matter, but how can it give people a feeling of mess?
They had their own thoughts and forgot the etiquette they should have when they first met.
Until Mai Xiaoyu came to the office with Yu Ping and accompanied by Zhou Jun, Mai Xiaoyu took out his business card and handed it to Zhou Jun after he had an overall judgment on the storm video through the office environment and employee status.
Business cards are simple.
Cute film and television.
Mai Xiaoyu.
Zhou Jun took the business card with both hands. He knew what was implied behind the simplicity.
It''s just that he can''t accept it for the moment.
"Who are you?"
"This is our general manager Mai," Yu Ping said.
"Hello, Mr. Mai." Zhou Jun put away his business card, shook hands with Mr. Mai Xiaoyu and asked, "I don''t know Mr. Liu of your company?"
"Liu is always the CEO of our company."
The answer is still Yu Ping, who has made two sentences very clear.
Liu Xiaoli, CEO of Mengren film and television; Mai Xiaoyu, behind the scenes boss of cute film and television.
"I didn''t expect Mai to be so young. He deserves to be young and promising. Seeing you, I think I''m old."
Mai Xiaoyu smiled faintly: "hehe, programming should retire at the age of 35. According to this standard, President Zhou, you are really old."
Zhou Jun: "
"Why, am I wrong?" Mai Xiaoyu asked with a smile.
"Ha, yes, yes, there is a 35 year old law in our profession of programmers. I am 33 years old this year. The future belongs to you young people."
"Mr. Zhou, I didn''t say that. I mean, as a programmer, you should retire, otherwise your body can''t stand it. But as the creator of storm video, you have to be at the helm for decades."
Step on a handful and praise it.
This young man is not simple!
Zhou Jun looked at Mai Xiaoyu through the opportunity of delivering cigarettes. Mai Xiaoyu took the cigarette and took out a lighter to light it for them.
Come and go, courtesy in place.
Zhou Jun took a cigarette and jokingly asked, "I don''t know if President Mai came to our storm Temple today. What''s your advice?"
"Want to make a big storm."
Big storm?
Zhou Jun tasted the meaning of this sentence, pretended not to understand it, and asked Mai Xiaoyu with a smile: "I don''t know how your company is going to make a big storm?"
"It''s very simple. You buy the online premiere right of soldier assault."
PS: built a V group: 607682821. Buddha is waiting.