Chang''an city.
Huang Min, 24, is the administrator of a large state-owned enterprise network center in Chang''an. Her main job is to manage and maintain the company''s LAN. Her other job is as a yoga instructor in a yoga studio. This job occupies most of her time after work, so she seldom watches TV dramas.
Many students come to the yoga studio for classes on weekends and get off work very late.
Dragging her tired body back home, she saw her boyfriend sitting in front of the computer watching TV dramas with relish. While changing clothes, she asked, "what are you watching?"
"Soldier assault". I''ve been advertising storm video and audio these days, and some people on the Internet have also discussed this TV play. Just now I was idle and bored. I can still watch it. Let''s watch it together. Anyway, I''ve just seen the second episode. "
"I don''t like watching such TV dramas. The name doesn''t attract me. What does the soldier have to do with me? You don''t know I like watching Korean dramas. You don''t pick me up tonight. Just change a Korean drama."
I hate watching Korean dramas!
The boyfriend''s eyes turned and the plan came to his heart: "aren''t you a fan of Hu Jian? He specially recommended this TV play some time ago. Are you sure you want to change the Korean drama?"
"Oh, you didn''t say I almost forgot. This is what Hu recommended?"
"What do you mean ''my Hu''? You''re my girlfriend!"
"Oh, you''re jealous too. From the first episode, hurry up."
……
Monday.
Yanjing satellite TV.
At the end of the morning meeting, Zhou zhe sat in the office, considered all morning and made up his mind. In the afternoon, I went to the leaders of the station and suggested cutting the waist of "soldiers'' assault" and changing to other TV dramas.
It is common for TV dramas with poor ratings to be cut by TV stations. This kind of thing is not his job, but he took the initiative to ask the leader to put forward it, which can show that he has a correct attitude.
You can''t sit back and watch your position as the director of the film purchasing department be pushed. Don''t you take any countermeasures?
"Director Zhou, today''s ratings are out."
"Put it here."
After a while, Zhou zhe picked up the viewing report and watched the soldiers attack first. Even if he decided to cut his back, he also hoped that the ratings would not be too ugly.
Eh?
This data
He put down yesterday''s viewing report, found the viewing report of the previous two days, spread it on the table and compared it with each other.
"Xiao Zhang, Xiao Zhang, come in!"
"What''s up, director Zhou?"
"Is today''s report a statistical error?"
"No, it''s very professional there. I haven''t heard of any statistical errors in so many years."
"Then tell me why the ratings of soldier assault suddenly increased by 30% on Sunday!"
Because after a weekend, because the storm video was broadcast, because the topic of "soldier assault" suddenly quarreled!
Now is the age when wine fragrance is also afraid of deep alleys. If you want to get attention, you must first hype and improve the topic.
Mai Xiaoyu is an old driver. He has accumulated rich experience in "international spray" in his dream and knows the importance of speculation to the entertainment industry and even the whole cultural industry.
You can despise and despise, but you can''t live without hype.
Two days ago, in the face of criticism and criticism from public opinion, he held back, not to slap his face.
It''s childish to hit the face purely for the sake of hitting the face.
He is waiting for the weekend.
There are three episodes of "soldiers rising" on TV every night. Because of the poor ratings, there is no replay during the day.
By the weekend, storm video had accumulated seven or eight episodes, and then fried the topic from both sides to attract passers-by into the pit.
Seven or eight episodes are not short enough for the audience to have their own judgment on the quality of soldier assault; And it is the exclusive broadcast of storm video online, which is also equivalent to advertising for storm video and accumulating users.
"Garbage TV series, the plot can''t be fake. How can the Army recruit a fool like Xu Sanduo!"
"Few have never been soldiers * * * * some rural soldiers were like that when they first came to the Department!"
"Cute people are useless. No beauty, no love, no star, find a fool to pick the beam and dare to shoot TV dramas. Why don''t you go to heaven!"
"I''m used to watching all kinds of TV dramas such as handsome men and women, crazy songs and dances, and AI''s hatred and hatred. The simplicity of soldier assault brightens my eyes and has a feeling of soul sublimation."
"It''s also a TV play made by cute people. Soldier assault is too fake. It''s 10000 times worse than sword."
"Some people said that the bright sword was true, so I laughed. Is your titanium alloy dog blind? You can''t see so many YY in it? To be true, soldier assault is 10000 times more true than the bright sword!"
……
In order to hype, Mai Xiaoyu did everything, even his own "bright sword" was dragged into the water.
Fortunately, Liangjian is also produced by cute people. Don''t worry about arguing with the producer of Liangjian. On the contrary, it is easy to attract attention, so that the melon eating people who do not know the truth believe that the navy who supports the soldier assault is not the one found by Meng people.
no
Hehe, even NIMA black water army!
Mai Xiaoyu bought two water armies this time.
Just two days after the premiere of soldier assault, many voices in public opinion fell on the TV play and cute people; At the weekend, the Heishui army Mai Xiaoyu found took over the flag in their hands. The black is better than the blue.
At the same time, the pink water army also appeared on the stage and had fun fighting with the black water army. In addition, the artists under Mengren''s banner recommended one after another, which attracted a large number of passers-by into the pit.
TV dramas are different from other commodities. Hype is only the first step. The key still depends on temperament and connotation.
Otherwise, no matter how you fry or do it, passers-by will look into the pit. Shit, this is dog shit. The board forces them to climb out of the pit.
Fortunately, soldier assault has connotation and good temperament. It is not dog shit in the eyes of most people. After seeing the latest updated episode through the storm video player, some people turned their attention to the TV station.
TV stations broadcast first than the Internet, and it is broadcast in prime time. Most conditional viewers will choose to watch it on TV.
As a result, the ratings of Episode 9 of soldier assault broadcast on Sunday were still not ideal, but increased by 30%!
On Monday, in episodes 10-12 of soldiers'' assault, the audience rating increased significantly.
On Tuesday, in episodes 13-15 of soldier assault, dolphin satellite TV, litchi satellite TV and Yanjing satellite TV broke 1 at the same time. Among them, Xu Sanduo, played by Wang Baoqiang, did more than 300 abdominal bars at one go, and the ratings were close to 1.5%!
On Wednesday, in episodes 16-18 of soldiers assault, the average ratings of the three satellite TV stations approached 1.5%.
Thursday
Friday
On the Internet, the voice of the black * * * struggle is getting smaller and smaller. With its good reputation, soldier assault has been supported by a large number of melon eating people. In addition to denouncing black fungus, they also went around Amway''s "soldier assault" on the Internet and in reality.
The ratings of the TV station "soldier assault" are rising. Correspondingly, the ratings of the three satellite TV stations catch up with each other step by step, reaching the top six of the csm50 City ratings at the same time with a strong attitude!
Open low and walk high!
Dolphin satellite TV, litchi satellite TV and Yanjing satellite TV won''t miss this opportunity. They began to replay soldier assault during the day almost at the same time. As for the waist cut... Zhou zhe said: this joke is not funny!
"Wheat, several TV stations called and asked about the price of the second round of soldier assault."
"Star TV?"
"Yes."
"A single episode of 150000, no drop!"
That''s enough confidence!
PS: built a V group: 607682821. Buddha is waiting.