When the blueberry satellite TV "running man" program team got the program ratings data, many people in the industry also got it.


    Wang Tian, CEO of optical fiber media, sat in his office and just passed the computer. He spent nearly two hours watching running man last night. Now I''m holding yesterday''s viewing report with a question mark on my forehead.


    Optical fiber has made great achievements in the film industry in the past two years, but they started from variety shows, which are their foundation and their fist products.


    Wang Tian''s attention to Meng people stems from his discovery that he found the hidden innovation attribute of Mai Xiaoyu.


    I won''t talk about it before. I just talk about the concept of "online drama", which was first put forward by Meng people. The Internet fire of "love apartment" made him have the inspiration of netsynthesis. This year, optical fiber has engaged in several network integrations, with low cost and good results. There are not only new hosts emerging, but also seemingly mediocre old hosts.


    Therefore, many people pay attention to running man, and Wang Tian is also one of them.


    Once "running man" is successful, the outdoor reality show will rise. The second crab eater has little risk and many benefits!


    But this running man


    "Xiao Sun, tell Guan Xiang to come to my office."


    Five minutes later, Guan Xiang, who received the notice from Secretary Wang Tian, knocked on the door of Wang Tian''s office.


    He is one of Wang Tian''s assistants and the youngest of Wang Tian''s assistants. Last night, Wang Tian was invited to a business reception and specially let him watch running man on Blueberry satellite TV.


    "Mr. Wang, are you looking for me?"


    "Sit down and say," said Wang Tian, greeting Guan Xiang to sit down. "Tell me about the running man last night."


    Didn''t I report it this morning? Why should I say it?


    With doubts, Guan Xiang reported his professional views on running man again.


    Let''s talk about the advantages first.


    The first is novelty.


    The variety shows in China in recent years are in full bloom, among which the talent shows that have become prosperous and declining are still popular, and the marriage and love programs have ushered in the second spring because of if you are the one, but there are few outdoor reality shows.


    The emergence of "running man" makes up for this and enriches the types of domestic variety shows. Because of excessive homogenization, those viewers who have aesthetic fatigue to variety shows may have a bright feeling after seeing "running man".


    The second is the atmosphere.


    Outdoor reality show makes variety out of the studio and directly aim the lens at real life. With this natural advantage, the program is closer to life and the public, so that more ordinary people can participate in the program and enter the variety lens.


    "Running man" grasped this point. In the opening part, hundreds of aunts danced square dance together; In the first part of the game, the star ran across the fingerboard with her fat aunt on her back, creating an atmosphere close to the people and grounded.


    In addition, a lively and festive atmosphere is created by means of music, voice over, subtitle effects and stars being tricked, so as to bring a pleasant viewing experience to the audience.


    The last is the technique of post production.


    Subtitle effects are widely used, with all kinds of flowers and characters running through them, including cartoon stars and exaggerated expressions, which is the first variety show in China. The novel technique and skillful application make the audience laugh or laugh at the same time.


    Guan Xiang remembers three pictures most.


    One is that when Chen Chichi stepped on the finger pressure board, the whole person was not good. In addition to Chen Chichi''s unique cheap expression, the post production is also equipped with the skeleton picture after being shocked - this is often seen in animation, which was moved to the variety show by running man.


    The second is the picture of Wang Zulan''s fat aunt. The contrast between their body shapes is cute, which makes people laugh and involuntarily love Wang Zulan. The program group adds broken sound through voice over and strengthens the audience''s feeling through onomatopoeia.


    The third is to tear the famous brand. Huang Bo hid in the dark and saw that LiuTao''s famous brand was torn. Through a series of flowers and words with his rich expression, he described the picture of his inner change.


    "... the creativity of the program form is good. It integrates experience, game and plot modes, which is very novel. In addition, the post production method is unique. I think more and more variety programs will follow suit, and our company can also consider it."


    "In addition, there are many shortcomings in running man..."


    In Guan Xiang''s analysis, "running man" focuses on three aspects, but its shortcomings are scattered in many aspects.


    The first is the status of outdoor reality show, which is popular in all kinds of variety shows.


    The second is the content of the program. It still can''t get rid of the stereotype of stars playing games. It''s suspected of old wine in new bottles.


    The third is the appeal of stars. Among the seven fixed hosts, only Deng Chao and Wang Baoqiang have coffee positions. Yang Ying, Chen Chichi and Zheng Kai became popular on the Internet through love apartment this year, while Ren Tianye and Wang Zulan are almost unknown.


    The program team obviously realized this, so they specially invited Huang Bo and Liu Tao as guests in the first issue, but the problem remained unsolved.


    Real famous stars disdain to participate in reality shows. In the first phase, nine artists and cute artists occupy seven seats.


    This is not a bully, but a star of the same grade as Huang Bo and Liu Tao doesn''t want to come.


    What''s more, the stars in the program are "played bad". All kinds of tricks seem to be embarrassing the stars.


    Celebrities pay great attention to their personal image, such as running man. It will be even more difficult to invite guests in the future.


    In addition, there are many disadvantages.


    For example, the variety sense of nine artists.


    The strongest are the chopsticks brothers Huang Bo and Deng Chao. They are absolute golden partners. There is no tacit understanding; Next are Yang Ying and Wang zuilan. The scale of Xiangjiang entertainment circle is larger than that in China. Although they are not famous, they can play and can play well.


    On the other hand, others are either slightly immature or can''t let go. They lack a sense of variety and lens expression. In particular, Ren Tianye always gives people a feeling of being tied up and unable to integrate into it.


    There are game settings.


    In addition to the fun in the first link and the tension and stimulation in the last link, the second link is a little interesting, and the water table tennis link is really boring.


    The advantages are limited, there are a lot of disadvantages, and there are still disputes.


    The biggest controversy in the first issue of running man focuses on two aspects.


    One is the star tossed too hard, there is a suspicion of vilification; The other is to invite the Olympic champion to participate in the variety show. It is not only questioned that the program rubs the Olympic heat, but also questioned that it affects the athletes'' mentality and training progress.


    Guan Xiang is one of the young backbones that Wang Tian plans to focus on training. He is specially transferred to his side for observation.


    Wang Tian was very satisfied with his logical thinking ability, perspective and comprehensiveness when analyzing running man, but the analysis results


    "What do you think of the ratings of running man?" Wang Tian asked noncommittally.


    "In my personal judgment, the ratings should not be too high."


    "This is the viewing report of 50 cities all day yesterday. Have a look."


    The ratings of the premiere of running man have been marked with a marker. Guan Xiang saw it at a glance.


    The average rating is 0.901%, the highest rating is 1.32%, and the ratings of the same period rank... Seventh.


    "Meng Ren''s sign is smashed this time."


    "Don''t jump to conclusions. Look down."


    In addition to the premiere ratings at 9 o''clock, the replay ratings at 11 o''clock are marked with a marker.


    Guan Xiang''s eyes moved down, and his eyes immediately straightened