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21Novel > Build a giant by yourself > Chapter 135

Chapter 135

    Resisting her uneasiness, Ning Xueqing said again, "if you are willing to promise, we can guarantee to sell more than 150000 a day within two months! If we don''t want to, we''ll turn to other brands! "


    Imaginary scolding and even abuse did not appear, but only silence.


    Vaguely, Ning Xueqing heard the voice of discussion and quarrel in her mobile phone, but in the end, these voices disappeared.


    Two minutes later, the voice in the mobile phone came out again: "are you sure you can sell 150000 a day within two months?"


    "OK!" Ning Xueqing said heavily. For this reason, she couldn''t dismantle her husband''s platform, even if she thought it was an impossible task.


    After another twenty seconds of silence in the mobile phone, the voice came into your ears: "OK, we''ll give you a 30% discount on the agency price. At the same time, you should also ensure that you can complete the task of selling 150000 a day within two months. Otherwise, we will not only revoke the agency right, but also sue you for violating the contract and pay the same amount of compensation for at least one month''s sales! "


    The daily sales are 150000 yuan, and the equivalent compensation for a month is 4.5 million yuan. So much money makes Ning Xueqing more nervous.


    She didn''t dare to make a decision without authorization. She could only look at Huo Bufan.


    Huo Bufan listened to all the conversations clearly.


    He smiled and said, "no problem, can''t do it, 4.5 million liquidated damages."


    The dialogue asked the identity of the speaker and learned that it was Ning Xueqing''s husband, so there was no more nonsense.


    The specific contract will be mailed in two days, and from today on, Ning Xueqing can sell at an independent agent price of 30% off. No matter how much she sells, as long as she can sell 150000 a day, she can complete the task!


    After putting down the mobile phone, Ning Xueqing''s forehead has been sweating.


    Just a conversation has made her feel uncomfortable.


    The 4.5 million penalty is like a mountain peak.


    "Don''t worry, selling 150000 a day is not very difficult, it just needs some strategy." Huo Bufan smiled and comforted.


    Ning Xueqing looked at him and asked suspiciously, "but how do you know they are willing to give a 30% discount?"


    Huo Bufan just said that if the other party disagrees, he will switch to other brands, which is by no means aimless. Ning Xueqing thought that he would do so only after checking the data and drawing a conclusion.


    Huo Bufan smiled and said, "the reason is very simple. The weight loss products made by this factory belong to the one with outstanding effect, which can accelerate metabolism and promote fat combustion. At the same time, it doesn''t hurt the body. Their core formula is said to have been bought for 50 million, and they are unwilling to sell it. "


    "But what does this have to do with the 30% discount?" Ning Xueqing still doesn''t understand.


    Huo Bufan said with a smile: "it matters a lot, because now the core formula has leaked. To be precise, it should be spread all over the world. Maybe in less than a month, there will be all kinds of weight loss brands springing up like mushrooms to compete with them for the market. "


    Ning Xueqing was stunned: "the news you just found on the Internet?"


    "There is no accurate information about the core formula leak." Huo Bufan replied.


    "How do you know?"


    "You know, even if you can''t leak the exact formula, the State Administration of quality has always required that the ingredients must be marked. I found on the Internet that the prices of all the materials related to their weight loss products, especially several raw materials that only they can use, have been raised. What does that mean? "


    Ning Xueqing said without thinking: "it means that someone bought a lot and raised the reserve price."


    After saying the answer, she was stunned again. Because the answer is so simple that even people like her who have just entered business for a short time can understand it.


    Since the prices of all relevant raw materials have been raised, especially those unique core ingredients, someone must have bought them wantonly.


    But how can Huo Bufan think of it?


    Without his reminder, Ning Xueqing would never be associated with the leakage of the manufacturer''s core formula even if she knew that a large number of purchases would raise the price.


    Huo Bufan stood there with a smile and didn''t speak.


    "How did you think of checking this?"


    "We have been selling 50000 a day for some time, and they have never taken the initiative to contact us. In addition, it has also been investigated before. For stores with a daily sales of less than 100000, they have never bothered, and they are uniformly handed over to the agent. It''s only 60000 now. It can only be that the business is in a major crisis and needs to expand new sales channels. Therefore, I would like to find out why their core competitiveness has declined. " Huo Bufan replied.


    Ning Xueqing looked at his eyes, gradually surprised, and finally faintly with a trace of worship.


    Just because the other party came to the door when they sold 60000 a day, they inferred so many things. Is this still a person?


    Ning Yulin always said before that his brother-in-law was a business genius. There was nothing better than him.


    At that time, Hou Ning Xueqing felt that his brother was deliberately boasting. After all, Huo Bufan helped him sell a lot of water heaters and set up the flagship store.


    But now, Ning Xueqing understands that her brother is not bragging about anyone. Her husband is really doing business, which is extremely admirable.


    If you let the people of the manufacturer know that their abnormal behavior has been inferred as the most confidential thing, I''m afraid it will scare the eyes out.


    "You are so powerful..." Ning Xueqing said sincerely.


    Huo Bufan smiled and said, "in fact, this is not the point. In my judgment, there will be a fierce price war for weight loss products over time. It is impossible for so many of the same products to compete on the same platform without a price war. Therefore, we must lower the purchase price and find another way out. "


    "Do you mean selling products of other brands?" Ning Xueqing asked.


    "That''s not true." Huo Bufan shook his head and said, "the effect of weight loss products of other brands is not enough. Selling them will only destroy the reputation we have managed to build. Therefore, we still sell their goods, but we should add some auxiliary means while selling goods. For example, make takeout. "


    "Takeout?" Ning Xueqing was confused. Didn''t she say Taobao store? Why did she suddenly want to have takeout?


    "Weight loss is not only effective by eating this kind of food, but also an attractive product. Most importantly, the current logistics system is perfect and the timeliness has been greatly enhanced. This province can reach it today and other provinces can reach it every other day. So I''m going to make fat reducing meals, vacuum packaging, cold chain transportation and send them all over the country within 48 hours. "


    "But people in other places sell fat reducing meals, which are more convenient and faster. Why don''t you eat ours?" Ning Xueqing asked.


    "Because we are attractive." Huo Bufan smiled and said, "have you seen the western red richest man movie?"


    "The one who suddenly has a lot of money?"


    "Yes, at the end of the film, he set up a weight loss insurance in order to spend all his money. Anyone who buys insurance loses a kilo of meat and gets 1000 yuan. But we don''t sell insurance. What we want to reward is not 1000 yuan, but 2 million! Those who have bought weight loss products and fat reduction meals in our store, even if they sign up, the person who has lost the most pounds in six months will only get a million bonus. The second is 700000 and the third is 300000. You said, "how many fat people will buy our things for this million?"


    Ning Xueqing was silly to listen to. When she first heard that she wanted to reward two million yuan, she was full of fear. She was going to lose her family.


    But when Huo Bufan finished, she immediately understood that this was a routine similar to the fruit Koi.


    However, Huo Bufan''s activities are more targeted and attractive.


    Can all the fruits in a shop be compared with one million cash?


    "The attraction of one million cash is beyond imagination, and countless people will be willing to pay for it. At the same time, in order to eliminate the possibility of black box operation and gain customer trust, we will publish the data in the whole process under the supervision of the municipal notary office. All applicants should rank and count the weight loss pounds once a day. In this way, they have enough motivation to surpass the people in front of them, and they don''t have to worry about fraud. " Huo Bufan laughed and finally concluded: "although a lot of money may have to be paid in the early stage, as long as the activity is done, I believe the final harvest must be far greater than the pay!"
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