"Stop! Let your brother-in-law seal your mouth again. Believe it or not! " Ning Xueqing said with a smile, "don''t make a mess of things."


    "Hey, hey, I have to make you happy first. In fact, it''s no big deal. Look at your Taobao store. It has sold more than 100 million a year. Our water heater is still far away. So let my brother-in-law give us some advice and speed up the process? "


    "Since you''re looking for your brother-in-law, why are you looking for me?" Ning Xueqing asked puzzled.


    Ning Yulin smiled and said, "I''m embarrassed if I go directly to my brother-in-law and he doesn''t agree. If you''re looking for you, you''ll go back and blow him a fragrance. My brother-in-law can''t stand it. He must help me. "


    Ning Xueqing blushed and her heart beat. She couldn''t help raising her hand: "nonsense! What a sleepy breeze, fooling around all day! "


    Ning Yulin held his head and shouted, "I''m not wrong. You''re old husbands and wives. Why are you so shy."


    At this time, Huo Bufan came over and said with a smile, "OK, don''t act here. If you want to help next time, I''ll help you if I can. I can''t help you. It''s no use looking for your sister. "


    Upon hearing this, Ning Yulin looked at Huo Bufan happily: "did you promise? Hurry up, hurry up and make a plan for me. I''ll find someone to implement it later! "


    "Look at you!" Ning Xueqing is not angry.


    Ning Yulin only laughs, but he still has the cheek to plan the case.


    "Didn''t Huang Jie give you any good advice?" Huo Bufan asked.


    "I have made several suggestions and implemented them, but the effect is a little slow." Ning Yulin said, "you know, Lao Huang is now bent on making the brand. He can''t be in a hurry. All the money made in recent months has been smashed. I know he is too anxious to eat hot tofu, but the boss has spoken and can only harden his head. Isn''t there really no way to trouble you? "


    "Pulling up seedlings to encourage others is not necessarily a bad thing, but since you have set up your own team, you should still think from the perspective of the team. It''s not a long-term way to rely on external forces, okay? Huang Jihao, in particular, is a man of great potential, but his thoughts are imprisoned. If you have nothing to do, let him go out for a walk. You are e-commerce, not a production workshop. You are always stuck in the office and can''t see the outside world. Naturally, there is no good way. " Huo Bufan said.


    Ning Yulin nodded again and again, saying that he would arrange Huang Jie to go abroad for a holiday when he turned back. He was not allowed to come back without broadening his horizons.


    Huo Bufan laughed. He said to broaden his horizons is to let people see more companies and people and get inspiration from others. At the worst, we should also have a lot of knowledge about products around the world and see what others do. Know more about your products and your customers. Naturally, you know how to attract customers.


    However, Ning Yulin was just a salesman in the factory, and his vision was relatively low. Suddenly, it may be a little difficult for him to understand these.


    Huo Bufan didn''t say much either. After a little thought, he said: "in fact, the quality of your water heater is still very good, but word-of-mouth needs time to precipitate. The trouble now is how to make customers trust you. So the solution is very simple, life-long warranty, thirty days no reason to return, a full refund for damage due to quality problems within three years, and free replacement of all spare parts within ten years. These services help to enhance customer trust. Add as much as you need. "


    Ning Yulin heard: "that''s not good. People have no reason to return and exchange goods in seven days. It''s great to have a three-year warranty. How can they have a full refund for damage in three years. And all spare parts will be replaced free of charge in the past ten years. How much do you have to change? "


    "I ask you, is the water heater easy to break down?"


    "It''s not easy..."


    "If you have no confidence in the quality of Jingyun water heater, don''t add these services. But if your quality can only advance and not retreat, then these services are actually just a gimmick. "


    In Huo Bufan''s opinion, the technical content of water heater is very low, and the product quality depends on the materials and workmanship. In this regard, Huang Youshan''s factory is no problem.


    Normally, a water heater will not break after more than ten years of use. It is more durable than an air conditioner. If it breaks, it means that the materials are too poor.


    So as long as Huang Youshan controls the quality of the products, the number of water heaters that break down due to accidental events will not be too many in ten years. As for spare parts, how much can you change?


    The copper valve head will not be damaged, and the water pipe will not be damaged. As for the most vulnerable electronic board, it does not belong to spare parts.


    But once these services are added, those customers who have doubts about the new brand will immediately move. They will not pay much attention to what parts are. They will only see a full refund for damage in three years and free replacement of these keywords in ten years.


    Dispelling customers'' doubts is the most important step to increase sales.


    Ning Yulin nodded again and again as he listened. The more he listened, the more reasonable he felt.


    Huo Bufan then said, "if you want sales to explode, it''s just doing activities. One activity is more suitable for you, that is, a discount. "


    "A discount? No, absolutely not! " Ning Yulin quickly shook his head and said, "although our product profit is factory direct sales, after removing the costs of labor and transportation, it will be about 40% and a discount. The pants that don''t lose are gone!"


    "I didn''t ask you to come up for a discount. You set the time. On the first day, 10%, the second day, 20%, the third day, the fourth day, 60%, the seventh day, the eighth day, 50%, the ninth day, the tenth day, the eleventh day, the twelfth day, the thirteenth day, the fourteenth day, and the last two days, 10%. It sounds like the cheapest on the last day, but if you limit the water heater, usually when it''s 60% or 70% off, with the reduction of inventory, those customers are afraid they can''t grab it, they will place an order immediately, and may have sold out at about 50% off. Therefore, during the second activity, increase the amount to give the customer a feeling that you are really benefiting the people. "


    Huo Bufan''s idea is very simple. Don''t ordinary people just look at keywords? Then they will be attracted by discounts such as one discount and three-year full refund.


    But in fact, the water heater sold out in the middle of the period, and it is impossible to buy it at a discount.


    However, since we have done this activity, even if we cheat, we have to look like it.


    According to the activities, if you sell more at a 50% or 60% discount, you can only push a few water heaters with a 12% discount for people to grab.


    As for Ning Yulin''s saying that the profit is only 40%, this is a better solution.


    Launch two new appearance models, add some models with optional new functions, raise the price, and make the profit at least 70% or even 80%, and then go to do this activity, which is called new product discount.


    This has two advantages. One is to attract customers to buy and feel that they have taken advantage of it. Second, we can also raise the reserve price of commodities.


    Because you set a high price at the beginning, but the price is low when you actually buy, but once the event uses other new models, the old models restore the original price, and the natural reserve price is high.


    Now many brands look at selling more, but they actually lose money. It is precisely because the price does not go up that the profit space is compressed too much.


    Huang Youshan is a very ambitious person. If he wants to build his own brand, he must bear the possible losses in a short time.


    If you don''t build up your reputation and raise the reserve price, you will never become a big brand.


    Ning Yulin listened in silence, revealing a thoughtful look.


    After a long time, he looked up and said, "I have to go back to Mr. Huang to discuss this method. After all, if they can resist doing activities, they will buy them all at a discount. I''m afraid I''ll lose my life. I don''t dare to take risks alone."


    Huo Bufan nodded and said, "then you go back and discuss. This is just my personal suggestion. Do you need to do it or not."


    Ning Yulin gave a sound and hurried away.


    Ning Xueqing came over and said, "I think your activity is very good. Even I''m excited. Otherwise, we''ll do it in the store?"


    "The water heater can do such activities, but ours can''t." Huo Bufan shook his head.


    "Ah? Why? " Ning Xueqing asked puzzled.


    "What we sell is weight loss products. Customers can bear it and wait for more than ten days, and then store a large number of goods at a low price. The next time we wait for a low price, we can cycle indefinitely. All we pay is not to buy things for the first ten days. In this way, we may not be able to sell any products for more than ten days. When we sell them, we will all lose money. "