At the end of the wind, even netizens who often log in to Kunteng information rarely noticed that the advertising video download of IDA i19 mobile phone was provided in the lower right corner of the information home page on October 2.


    On October 3, Kunteng information added a sub column of consumer electronics information. The i19 mobile phone evaluation report is the eye-catching position recommended for reading on the upper right and right cover of the consumer electronics information page. In addition, all main files of Kunteng online insert static advertisements with i19 extremely blue tone charm.


    On the screen, the extremely charming i19 Jiang dai''er''s crystal clear fingertips rotate, and Jiang dai''er gazes shyly at the metallic blue screen i19.


    Such still pictures are also published in the eye-catching position of major high-end magazines and media in China.


    In order to cooperate with the launch of i19, Jianye Xinshi Street flagship store of Shengxin global electric also delayed the grand launch of mobile phone monopoly business on October 3 and the first weekend after the national day.


    In addition to the cries of Shengxin for launching its mobile phone counter in various media in Jianye, Shengxin''s flagship store in Xinshi street is almost hung with i19 and I08 advertising flags, and the color TV area uniformly plays i19 beach advertising videos, as if the whole store is full of Jiang Daier''s charming smiles and i19


    A charming figure; In Shao Xinwen''s words, he assigned the two most beautiful girls of Shengxin company to the i19 and I08 mobile phone zones as coolies.


    Shao Xinwen asked Zhang Ke for credit on the phone. Zhang Ke replied, "OK, your hard work, I understand. I''ll go back to Jianye and invite the two girls to dinner alone..."


    Shao Xinwen''s spirit rolled in his chest for a while. He really didn''t dare to take Sheng Xin''s two flowers to fill Zhang Ke''s tiger mouth.


    Jianye Xinshi Street flagship store opened for more than half a year, the turnover exceeded 1.2 billion, and is expected to exceed 2 billion in the whole year. This is an unimaginable data before, which greatly increased the morale of Shengxin.


    In addition to expanding the scale of stores in Shanghai Zhongshan Park and Hangzhou Jiefang Road and transforming them into large flagship stores, they also invested heavily in opening flagship stores in Chengdu Chunxi Road and Beijing Xidan in July and August to implement the expansion of flagship stores in key business districts. After receiving a capital injection of HK $200 million from Yuexiu in September, it plans to open Guangzhou Tianhe flagship store, Chongqing Jiefangbei flagship store and Wuhan Hankou flagship store.


    Compared with Shengxin''s strong expansion model of opening flagship stores in key business districts across the country, Haitai can only consolidate the existing home appliance chain market share in Gong province due to capital constraints.


    Who could have thought that one step would suddenly let Sheng Xin open such a big distance?


    Haitai''s 13 stores in the province have an annual turnover of more than 2 billion, which is very reluctantly.


    This time, Shengxin took the lead in adding mobile phone monopoly areas in its five flagship stores, and began to include mobile phones, pagers and other communication products into home appliance chain stores, so as to prepare for the upcoming mobile communication golden generation.


    In order to support Shengxin''s launch of mobile phone monopoly at this time, in the mainland market, IDA''s i19 mobile phone will only be launched in five flagship stores under Shengxin, including Shanghai Zhongshan Park flagship store, Hangzhou Jiefang Road flagship store, Chengdu Chunxi Road flagship store, Jianye Xinshi Street flagship store and Beijing Xidan flagship store. Other regions only accept reservation sales services.


    This is mainly because the capacity of i19 at this time is not enough to support all aspects of market distribution. For the time being, the mainland market only releases goods to Shengxin''s agent. Instead, it is a mid-range price machine with black-and-white screen and single string music color. I08 will be on the shelves this time.


    The advertising strategies of the two mobile phones are very different.


    I19''s advertising in the mainland is mainly focused on high-end user groups. It focuses on Kunteng online information advertising, magazine advertising and 15 second TV advertising after 90 minutes of CCTV finance and economics. The intensity of advertising is only targeted release. Among the print media, the magazine can best cover the high-end mobile phone users. From the material and printing effect, the magazine can also establish i19 extremely attractive quality and image than other media such as newspapers.


    I08''s advertising efforts in the mainland will be much more fierce. On October 3, it also logged into the TV advertising, all kinds of traditional media and outdoor advertising platforms in major large and medium-sized cities in the mainland. It seems that it will take Aida five or six months to release its bending strength all at once.


    The autumn offensive of Aida mobile phone is like a star wildfire on the grassland in autumn and winter, which burns violently through the wind.


    Previously, Aida and Lianxin, lianxun and Dongxing entered the mobile phone industry, which was a zero breakthrough in the domestic electronic industry and was highly valued by the domestic media. In addition, Aida was very good at building momentum in the market, and the media followed up and reported on it in an endless stream.


    After obtaining the mobile phone production license from the Ministry of Posts and telecommunications, Lianxin was the first to launch its own mobile phone products. With the sales platform built by Lianxin before selling pagers, cordless phones and other communication electronic products, Lianxin''s mobile phone sales exceeded 20000 in July, plus the market price of Lianxin''s mobile phones of 5688 yuan, The huge profits almost make other electronic manufacturers who have not obtained the mobile phone production license scratch their hearts and lungs.


    After that, lianxun and Dongxing continued to launch mobile phone products, and the sales volume was quite satisfactory. The domestic media shouted that the era of domestic mobile phones was coming.


    However, Aida group, which is the most aggressive and directly acquires mobile phone manufacturing technology from Deyi, the leading international semiconductor giant, has placed the greatest expectations on the domestic media and potential user groups.


    Some media have predicted that IDA will launch its own mobile phone products as soon as early August.


    Although IDA acquired a complete set of mobile phone manufacturing technology from Deyi, it is impossible to use its own accessories on the first mobile phone. It will take at least one to two years to prepare. Su Jindong has long announced IDA''s organizational production plan to the media.


    The chip part is independently designed by Aida and commissioned by Deyi. Aida microelectronics has just been put into trial production. In order to ensure the quality of the first batch of mobile phones, the chip packaging and testing will not be done in China for the time being. It acquired Haizhou electronic components factory two years ago. After two years of continuous investment, the circuit board technology has been fully mature.


    Ida has also invested a lot in precision mold manufacturing technology in the past two years. In order to make a big breakthrough in the appearance design of IDA''s first mobile phone, Zhang Ke asked IDA''s precision mold Electronics Co., Ltd. and relevant laboratories to prepare for the shell and internal filling materials as early as years ago.


    This part of the work is also to prepare for the future electronic music player and U disk.


    Second rate battery technology is not mature and lags behind many similar products in the market. The secondary charge discharge batteries produced by the factory are only supplied to IDA''s low-end electronic products or other manufacturers.


    The crystal screen technology is not mature, and the clarity, saturation and power consumption can not meet the high-end quality requirements of i19 mobile phones. The crystal screen produced by the factory will be used in black-and-white mobile phones I08, and the crystal screen display on the disc player can also use the products produced by IDA crystal screen Electronics.


    Due to the huge sales volume of CD players under Aida, the sales volume of Aida crystal screen electronics can suddenly break through the breakeven line of tens of millions of yuan. The sales volume of electronic dictionaries, I08 mobile phones and other products is not accurately predicted, but it is certain that the crystal screen factory can make a profit in the first year.


    This is the great advantage of vertical production organization, which will minimize the market risk of developing new products and allocate part of the profits to support subsequent technology development.


    Of course, Zhang Ke did not expect the profits generated by the crystal screen factory to fully support the development of follow-up technology at this time. It may take 100 years to catch up with the advanced crystal screen technology of Japan and South Korea.


    Quite a lot of accessories in IDA''s first mobile phone have to be customized to overseas manufacturers, which was originally predicted by some professional media. Therefore, it is predicted that IDA''s first mobile phone will be listed as soon as early August to fill the gap of domestic mobile phones. The prediction time is only a little later than Lianxin, lianxun and Dongxing.


    I didn''t expect that at the beginning of August, IDA''s mobile phone was still silent and disappeared. It was just a big start to the Oak Park Plan. It was not until mid August that IDA made a rumor that the first mobile phone would be on the market in mid and late September, and invited some professional media to send people to participate in the internal evaluation of IDA mobile phone.


    Until September 20, IDA announced again to postpone the launch time of the first mobile phone, and the expectation was boiling. At this time, the market could not help shaking its confidence in IDA.


    At this time, Xiao Ruimin, Zhou Xingdong and other talents despised IDA.


    In the three months since the listing of Lianxin mobile phone, the net profit of Lianxin mobile phone has exceeded 20 million for two consecutive months. IDA has no special reason, and there is no reason to repeatedly delay the listing time and give up the quick profits.


    It was not until September 31 at Kai Tak Airport in Hong Kong that Xiao Ruimin and Zhou Xingmin, who were full of confidence and thought of Hong Kong looking for partners to explore overseas markets, slapped Zhang Ke''s i19 sample machine.


    Xiao Ruimin returned to Beijing in a hurry.


    Ida has been hiding for five or six months. It turned out that it was just trying to make a breakthrough in the appearance design of the first mobile phone.


    When IDA officially unveiled the i19 mobile phone on the first weekend after the national day, the whole market was excited.


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