In early April, Huawei was very active in this month, and held three different press conferences after two in a row.
The press conference of Huawei P10 was held on April 1, and Huawei P10 continues. Huawei focuses on the road of youth photography fashion flagship.
In this flagship, Huawei is still a user, and the processor chip mounted on Huawei mate9 mobile phone has not improved much in performance.
However, the biggest highlight of this mobile phone is its telephoto. This time, Huawei P10 mobile phone adopts the main camera of the same model as Huawei mate9. This time, his telephoto lens adopts a periscope telephoto of 16 million pixels, which supports 5x optical zoom and 50x optical digital code hybrid zoom.
Even at this press conference, Yu Dazui confidently explained that this mobile phone is the most powerful mobile phone in changjiao in today''s Android mobile phone market, and is tied with the second highest mobile phone 4pro in the latest DXM ranking.
It can be said that this is another selling point of Huawei P10. In addition, Huawei P10 also uses a new 40W fast charge, which can really realize the long service life of the mobile phone.
Of course, the most surprising thing about this press conference is that Huawei has made another breakthrough in communication technology. This time, Huawei has brought seamless switching network technology and three wire coexistence network technology.
That is, when using Huawei mobile phone to turn on WiFi and mobile network at the same time, when you switch to another scenario and need to disconnect and reconnect, you can switch for 0 seconds, which does not affect your network use.
The three wire network technology allows a mobile phone to connect WiFi with two different frequencies of 2.4G and 5g and a mobile network, so that the Internet speed of the mobile phone can be improved rapidly.
This network technology breakthrough can be said to be Huawei''s best, and Huawei can often apply this technology to mobile phones, making mobile phones have a very strong level of communication technology, and even far ahead of other mobile phone manufacturers.
This time, in order to make its mobile phones competitive in the market, Huawei can only start selling at a price of 3999 yuan, trying to gain market recognition with its strong flagship performance and corresponding price.
In the middle of April after Huawei released the P10 mobile phone, Huawei released another mobile phone, the Huawei nova4 mobile phone.
It can be said that the naming of Huawei''s mobile phones is very Buddhist. Huawei''s dual flagship mate and P series have skipped several numbers, while the Nova series has directly jumped to 4 on the second generation mobile phones in addition to the first generation mobile phones released in the first year!
Huawei nova4 is a female mobile phone focusing on light and thin photography. It is basically similar to Huawei mate9 in terms of camera. In terms of battery and charging life, it adopts 22.5w fast charging technology, and the battery capacity is only 3500 ma.
Of course, this charging life also ensures that this mobile phone is very light and thin, with a weight of only 156 grams. It can be said that it is also very light and thin among mobile phones, which is very good for women.
In addition to the light and thin camera, this mobile phone is also equipped with a new SOC and Kirin g840 processor chip independently developed by Huawei.
As we all know, Kirin''s processor chip starting with 8 focuses on the terminal processor, while the Huateng g840 can be said to be a brand-new processor, which uses the brand-new processor chip made by the most mainstream TSMC 10 nm process.
Last year, the performance level of Kirin g830 was very good. Although it was taken care of by other manufacturers, it can be said to be a very excellent mid-range SOC.
This time, the Kirin g840 adopts a 10 nm process. In addition, the design also refers to the flagship processor chip of the previous generation, which makes the strength of this processor chip very strong.
In terms of CPU and GPU, the performance of this processor has been improved by 25%, while in terms of ISP, it has been improved by 50% compared with the previous generation of mobile phones, and a new ISP computing core has been added.
From these upgrades, we can see that this processor chip is another mid-range God U.
The stage of the press conference also gave the run point data of this midrange God U. the run point data used by this terminal has reached 300000, which is already a very excellent processor chip.
The new chip processor mainly focuses on photography. The final starting price of the lightweight nova4 mobile phone is only 2799 yuan. It is a Huawei mobile phone with very good performance in terms of photography level.
Of course, Huawei''s mobile phones have not continued. This month, Huawei released a series of main offline mobile phones such as changenjoy changplay, and plans to regain a certain share of the mobile phone market by relying on the machine sea strategy and the method of offline market expansion.
Others, such as blue factory and green factory, also find that Huawei is constantly swallowing market share, and at this time, they are also thinking about how to face today''s countermeasures.
Green factory, the company is very worried about the development of the company.
Although our company maintained its market position last year, today''s consumers gradually know more and more about mobile phones, which also leads to the bad reputation of the medium and low-end mobile phones released by our company.
"If the company really wants to be bigger and stronger, it must let consumers clearly understand that our company''s mobile phone is not high price and low configuration..."
Liu zuohu in the company can be said to be an alien existence. In his opinion, if the company wants to develop completely, it must really be responsible for consumers.
Although this company''s mobile phone is not weak compared with other mobile phone manufacturers in terms of quality, it can''t compare with other mobile phone manufacturers in terms of cost performance.
Coupled with the development of the Internet, more and more people understand mobile phones. Now the era of advertising mobile phones alone will be completely broken.
Moreover, Tianyu has completely moved into the offline market and absorbed its share of the mobile phone market, while other Huawei and rice companies have also begun to layout the current offline market and are ready to completely absorb the offline market at this time.
It can be said that if the current company does not make a breakthrough, it is likely to face the situation that its mobile phone market share will be taken away by other mobile phone manufacturers.
The top management of the company is not stupid, but they still have some concerns. After all, the company has been working in the offline market for so many years and has established a very good cooperative relationship with suppliers. If they change their company''s strategy in this way, the building will collapse in an instant.
"Now that the company has reached this first step, it will be the original way of development of the company. Change is not a rational way!"
"Or create a new online brand focusing on cost performance?"
Liu zuohu looked at the sad face of the top executives in the company and guessed their thoughts. At this time, he thought a little and had a response in his heart.
Since we can''t really change all this, we should establish a new brand to undertake this kind of thing, so as to grab some things that our company can get from other mobile phone manufacturers.
The top management of the company heard what Liu zuohu said and showed a look of surprise in their eyes. At this time, they thought a little and finally felt that what Liu zuohu said was really reasonable.
Since other mobile phone manufacturers begin to capture their offline market, they can completely establish a new brand to capture each other''s online market.
After discussion, the senior executives of Lvchang company finally agreed to Liu zuohu''s method of establishing a new brand, and wanted to take this opportunity to regain their due market share.
Liu zuohu looked at the top of his company and breathed a sigh of relief. After all, the situation is different now. The company needs to change.